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Episode 810 of the Hobson & Holtz Report is ready to stick in your ear:

http://firpodcastnetwork.com/810-the-deepening-fifa-scandal-sponsors-and-reputation/

Intro: FIR Interview with Leila Janah posted, FIR Interview coming with Netvibes CEO Freddy Mini and marketing director Kim Terca; Neville’s taking an “FIR break” in June: what you can expect in the meantime in Shel’s network experiment;

Quick News: Who are Twitter’s verified users?, couple live-Periscope their wedding, the new Ice Bucket challenge: Hold a Coke between your boobs, Ford launches pay-per-minute GoDrive car sharing service in London; the Media Monitoring Minute with CustomScoop;

News That Fits: The deepening FIFA scandal: are the sponsors key to getting the Beautiful Game back?; a look at Mary Meeker’s 2015 State of the Internet report; listener comments in audio and from the FIR Podcast Community on Google+; global newspaper readership falls more than 25% in four years says study; Igloo Software promo; Dan York’s Tech Report: on the road to Bulgaria, the critical elements to getting your blog post noticed; the past week on the FIR Podcast Network;

Music from David Peck; and more.
Quick News: Who are Twitter's verified users?, couple live-Periscope their wedding, the new Ice Bucket challenge: Hold a Coke between your boobs, Ford launches pay-per-minute GoDrive car sharing service in London; the Media Monitoring Minute with CustomScoop; News That Fits: The deepening FIFA scandal: are the sponsors key to getting the Beautiful Game back?; a look at Mary Meeker's 2015 State of the Internet report; listener comments in audio...
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For Immediate Release

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The latest episode of Inside PR is up, with Martin and Joe discussion 'I want to know, I want to go, I want to buy' micro-moments and why video to go (i.e. mobile) is more important than ever. Gini will be back for next week's episode.

http://firpodcastnetwork.com/409-living-in-a-world-of-micro-moments-and-video-to-go/
In today’s episode, we have a couple of topics to discuss – both revolving around Google. The first is micro-moments, or what Google describes as ‘I want to know, I want to go, I want to buy moments’. I call them the frequent times we turn to our smartphones during the day – often when we’re in the middle of something else – to find out some info, daydream, or take a mini-break from what we’re doing.Continue Reading →
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For Immediate Release

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Bank of Montreal's Julian Mills and TemboSocial's Steven Green join Shel Holtz for a conversation on implementing truly engaging internal social media. The discussion is based on Julian's experience using TemboSocial tools to get Bank employees talking online.

http://bit.ly/1PLiUBO
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For Immediate Release

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Can a new app do for audio what Instagram did for images? Listen to this FIR interview with Clammr co-founder Parviz Parvizi to find out if it's possible to get people to share audio they way they share photos.

http://bit.ly/1G43Hem
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For Immediate Release

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On her SpinSucks blog, Gini Dietrich shares a behind-the-scenes look at recording this week's episode of For Immediate Release. With Neville in Boston with a client, Gini stepped in a guest co-host.

http://spinsucks.com/communication/podcast-a-behind-the-scenes-look-at-a-popular-pr-show/
The podcast has become a very popular content form. Gini Dietrich co-hosts FIR with Shel Holtz and provides a behind-the-scenes look at how its made.
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For Immediate Release

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You'll hear these stories on FIR 805:

http://bit.ly/1HJY4Sk

Quick News: The fewer likes your Facebook page has the better its organic reach, NHL bans media from using Periscope and Meerkat, explosion of mobile messaging apps continues, Twitter sells sports tickets in tweets; the Media Monitoring Minute with CustomScoop; 
News That Fits: Twitter begins to embrace its role as a destination for people who will never be active tweeters; Dan York’s Tech Report; the sudden interest in mobile video streaming apps; listener comments in the FIR Podcast Community on Google+; Igloo Software promo; Michael Netzley’s Asia Report: video advocating a day of rest for domestic workers ruffles feathers in Singapore; the past week on the FIR Podcast Network; what journalists have to say about pitches; Music from Motorama; and more.
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For Immediate Release

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Episode 809 of The Hobson and Holtz Report is up! In this week's show:

Intro: FIR Interview with Leila Janah coming this week, FIR Podcast Network shows make Cision top 50 PR/Marketing podcasts recommendations;

Quick News: Tweets now appear in Google search results, communication leaders aren't leading very well, 110 photojournalists run National Geographic's Instagram account, the immorality of mobile ad blockers; the Media Monitoring Minute with CustomScoop:

News That Fits: Tales of failure in communication and leadership: Amtrak in the wake of the deadly Philadelphia derailment, how Thomas Cook turned a Greek holiday tragedy into a business crisis; Dan York's Tech Report: EuroDig, WSIS, IANA and more; listener comments in the FIR Podcast Community on Google+; how to implement WhatsApp messaging in your business; Igloo Software promo; the past week on the FIR Podcast Network; a crisis story to watch: FIFA 2015 presidential election;

Music from Deadlines; and more.
Tales of failure in communication and leadership: Amtrak in the wake of the deadly Philadelphia derailment, how Thomas Cook turned a Greek holiday tragedy into a business crisis; and more...Continue Reading →
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For Immediate Release

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Episode 808 of The Hobson & Holtz Report is ready -- and it has been posted to our BRAND NEW WEBSITE! Please take a look and let us know what you think. Here's what Neville and Shel covered in this week's show:

http://firpodcastnetwork.com/808-how-digital-leaders-outperform-their-peers/

Intro: New FIR website goes live (and a hint of more to come), FIR’s new Pinterest account – and a board for sharing books for young communicators;

Quick News: How T-Mobile blew $200K on a campaign against Verizon, Domino’s to roll out tweet-a-pizza in the US, the town in Spain that runs on Twitter, gay-themed traffic lights get Vienna in the mood for the Eurovision Song Contest; the Media Monitoring Minute with CustomScoop;

News That Fits: How digital leaders outperform their peers; Michael Netzley’s Asia Report: Singapore’s media authorities enforce new internet content provider guidelines to shut down a political blog; where are the videos in corporate newsrooms?; listener comments in audio and in the FIR Podcast Community on Google+; seven top futurists’ surprising predictions about what the next decade will bring; Igloo Software promo; Dan York’s Tech Report: with Bryan Person in Keene, New Hampshire; the past week on the FIR Podcast Network;

Music from KA Morton; and more.
Intro: New FIR website goes live (and a hint of more to come), FIR's new Pinterest account - and a board for sharing books for young communicators...Continue Reading →
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For Immediate Release

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FIR co-founder Shel Holtz joins Chip Griffin on the Media Bullseye Roundtable to talk about Facebook's Instant Articles, Twitter's decision to put its CFO in charge of marketing, and the future prospects for live streaming video apps like Periscope and Meerkat.

http://bit.ly/1e5QPto
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For Immediate Release

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Here's the rundown for Hobson & Holtz episode 807:

http://bit.ly/1EugdiE

Intro: Boston experiences, ‘Geeks Bearing Gifts’ book review is up, Harry Hawk interview with Clammr CEO Parviz Parvizi is coming;

Quick News: There’s nothing fair about fair use at Soundcloud, forgotten wonders of the digital world: Second Life, new data on native advertising’s disclosure issues, more than one million click “I’m a voter” button on Facebook as opinion polls suffer major credibility crisis in UK general election; the Media Monitoring Minute with CustomScoop;

News That Fits: Every company is a media company, part 32,556: Uber looks for an editorial director; big moves in content marketing; listener comments in the FIR Podcast Community on Google+; Dan York’s Tech Report: the power of Soundcloud, developments at Ello, and more; how Snapchat made QR codes cool again; the past week in the FIR Podcast Network; Igloo Software promo; catching up with Glenn Gaudet and GaggleAMP;

Music from Guster; and more.
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For Immediate Release

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With Neville otherwise engaged in Boston, Gini Dietrich stepped in as guest co-host for episode 806 of The Hobson & Holtz Report. Here's the rundown on this week's stories:

http://bit.ly/1FKKH4q

Quick News: Converse knows how to work with fans, bad tweets from the Houston Rockets and the City of Cleveland prompt different apologies, Johns Hopkins University students will no longer eat chicken, a change to Promoted Tweets gives more ammunition to native advertising’s critics; the Media Monitoring Minute with CustomScoop;

News That Fits: Bud Light promotes misogyny, Virtual Reality is coming to journalism, listener comments discussion, Walmart laid off employees and then provided well-being health advice to them, Igloo Software promo, Dan York’s Tech Report (including ISOC support for Nepal earthquake victims, how to test your website, certificate pinning, WebRTC voice chat web app, and Soundcloud as a podcast platform), the last week on the FIR Podcast Network, PR needs more SEO (and vice versa).
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For Immediate Release

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Is PR moving to more specialists or generalists? That's one of three topics Gini, Joe, and Martin tackle on episode 407 of Inside PR.

http://bit.ly/1PbibLD
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Weekly commentary (and more) on public relations and technology from Neville Hobson and Shel Holtz
Introduction

For Immediate Release: The Hobson and Holtz Report is the weekly podcast of Neville Hobson, ABC, and Shel Holtz, ABC, a pair of communication professionals who think they have something to say.

Hobson is based in Wokingham, Berkshire, England, while Holtz is located in Concord, California, in the United States.

Their podcast is updated every Monday.

In addition to the weekly Hobson and Holtz Report, FIR features interviews, book reviews, recordings of speeches and panel discussions, and more.

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