FIR tech correspondent jumped in to guest-host the episode while Shel tended to new grandfather duties; his daughter gave birth to a beautiful baby girl a few days early! Today’s panel includes digital and visual content marketing, social media, and online reputation speaker and consultant (who also hosts the newest FIR podcast, Talking Social Business); author, investor, and networking expert , who is also one of the 100 most influential women on Twitter; and +B.L. Ochman, a digital pioneer and interactive content and social media consultant.
These were the topics of discussion:
* The challenges for marketers in Facebook’s latest algorithm tweak, which emphasizes content people actually spend time reading
* A survey reveals that the public wants CEOs on social media, but they don’t want them to get personal
* A look at the Facebook Live API and how some brands are already taking advantage of it
* The apology from the chancellor at UC Davis, who used ethically-questionable SEO techniques to bury references to the controversy sparked by pepper-spraying of students involved in a peaceful protest
* Dan York reports on the White House’s behind-the-scenes look at President Obama’s trip to Hanover Messe, Snapchat’s filter to raise awareness of the hazards of texting and driving, Snapchat’s face-swap feature, and surprising demographics revealing that two-thirds of Snapchat’s user base are over 18
* YouTube’s launch of 360-degree video
* The inevitable piling on of brands taking advantage of Prince’s untimely passing
* A listener comment from former FIR podcast host Rachel Miller of All Things IC
Our topics included…
- For the first time, Edelman has issued a report that dissects data from the Trust Barometer to find out how much employees trust their employers. The results weren’t pretty.
- Facebook Live is now available to everybody using the Android or iOS Facebook app. Facebook Live essentially puts a broadcast studio in everyone’s pocket. What are the implications for internal communications?
- Barbara shares her takeaways from the Arthur W. Page Society’s spring conference, which focused on communicating to Millennials.
- One suggestion for improving the “employee experience” is to have all functions that touch the employee report up to a Chief Employee Experience Officer. Is this a good idea or just one more unnecessary corporate officer position?
- Dan York’s Tech Report looks at WordPress’s announcement that all its WordPress.com sites now have HTTPS-level security built in, Facebook’s update to its branded content policy, Facebook’s F8 conference taking place this week, Facebook’s instant articles, and the anticipated introduction of a chatbot store to the Messenger app.
- Speaking of chatbots, Kik has added the Chatbot Shop to its app. Is there a future for chatbots in internal communication?
- Identifying internal influencers and tapping into them can accelerate change initiatives.
Today’s panel includes Blogger Bridge CEO Chris Christensen (who also hosts the Amateur Traveler podcast), Voce Communications Senior VP Christopher Barger (who is about to open Christopher Barger Communications), and CustomScoop founder Chip Griffin.
Our topics included…
* The implications for communicators of the growing trend of corporations embracing gay rights and issuing public statements opposing statewide legislation that restricts those rights
* Egypt’s plan to win back tourists despite no recognition in the plan of terror risks, while Mexico has found a way to address the Zika virus
* The widely reported story of an executive who deleted his entire startup with a single line of code, which turned out to be a publicity stunt
* The decline in personal posts on Facebook and how it affects communicators who have invested heavily in Facebook as a channel
* Dan York’s report on Facebook’s F8 developer conference
* The pivot to video by many news organizations and whether company communicators need to follow suit
* Communication jobs opening up focused on writing the scripts chatbots use
Connect with our panelists on Twitter at @chris2x, @cbarger, and @chipgriffin.
About today’s panel:
Christopher Barger is Senior Vice President of Global Programs at Voce Communications, a Porter Novelli company, helping clients around the world develop and execute social media strategies. Christopher has been in the Porter Novelli family since 2011, arriving after nearly seven years of leading social media programs at Fortune 50 companies, and has a decade and a half’s experience building corporate communications strategies. Before joining PN, Christopher was director of global social media at General Motors, building the company’s social media program and leading its presence across multiple social networks. Christopher also previously managed social media initiatives and corporate communications for IBM, serving from 2005-2007 as that company’s first “Blogger-in-Chief” and playing the pivotal role in the development of IBM’s social media program. Christopher is the author of the book “The Social Media Strategist” (McGraw Hill, 2012), and was a contributor to Forbes’ CMO Network through his blog, “The Social Media Report.” He and his family are proud to call the Detroit area home. Catch him on Twitter @cbarger.
Chris Christensen is the CEO at BloggerBridge.com, a website that helps connect companies with relevant bloggers, writers, podcasters, videographers, and other content creators. He’s also the host of the Amateur Traveler Podcast, which he’s been producing almost as long as this show, since June 2005. Chris is also a coder; he was a director of Engineering for TripAdvisor, Executive VP of Engineering and Operations for LiveWorld, and a manager at Apple, designing and programming server solutions.
Chip Griffin is a writer and entrepreneur with a particular interest at the intersection of communications and technology. Chip has helped clients communicate more effectively through strategic messaging, writing, digital advice, and innovative web-based software. He sold one of his companies, CustomScoop, in the summer of 2015. After first getting involved with digital marketing and communications in the mid-1990’s, Chip became one of the first individuals to serve as a Chief Digital Officer of any major public relations firm. He has written for clients and publications for more than 20 years.
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