Quick News: Ryanair’s next stop is not New York, SHIFT becomes a Google Analytics Certified Partner, American Airlines is playing better music onboard thanks to passengers’ Twitter complaints, business use of social media by front-line employees increases; Ragan promo;
News That Fits: Starbucks’ #RaceTogether campaign: right or wrong?; Michael Netzley’s Asia Report: reflections on Singapore’s Lee Kuan Yew; latest Pew research on internet usage in emerging and developing countries shows text messaging and social media big in many countries; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; as PR rises and journalism falls, PR seems to be dropping the ball; Dan York’s Tech Report: 800th episode, eh?, Internet Society, the BBC’s new responsive website, Meerkat, and more; Igloo software promo; the past week on the FIR Podcast Network;
Music by Ex Norwegian; and more.
Quick News: External CEO engagement is now a mandate, Facebook is shutting down FriendFeed, Netflix releases another awesome native ad, Quartz experiments with shades of grey to distinguish facts from hearsay; Ragan promo;
News That Fits: Apple Watch will usher in the ‘reimagining’ of content marketing, say agencies; Dan York’s Tech Report: NTEN and Bryan Person, Meerkat, and more; the brand potential of live-streaming apps like Meerkat; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Community on Google+; using Apple Watch in the enterprise workplace: Salesforce has an app for that; Igloo Software promo; the past week on the FIR Podcast Network; a multilingual approach to social media may be necessary for multinational companies;
Neville will be at WordCamp London next weekend; music from Two Gallants; and more.
Quick News: Vodafone offers 16 week maternity leave globally, Google+ will uncouple photos and communication from streams, Sprinklr introduces Content Lifecycle Management, podcasts are the next frontier for PR says Richard Edelman; Ragan promo;
News That Fits: Experience marketing is the new normal; Michael Netzley's Asia Report: leading documentaries come under censorship orders across Asia, and more; the evolving role of PR - and what are you going to do about it?; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; should marketing departments join the war on ISIS, and what do we understand about ISIS and social media?; Igloo Software promo; the past week on the FIR Podcast Network;
Music by Pretty Visitors; and more.
Hobson is based in Wokingham, Berkshire, England, while Holtz is located in Concord, California, in the United States.
Their podcast is updated every Monday.
In addition to the weekly Hobson and Holtz Report, FIR features interviews, book reviews, recordings of speeches and panel discussions, and more.