In this episode, we covered these topics:
* “Growth-hacking” content strategies as one of the major trends that will rewrite the PR playbook. (Others include deeper customer insights and the need to analyze multiple data sources, measurement and metrics, and social purpose and brand activism.)
* How brands are using Periscope despite its uncertainties, what they like about it, and why perhaps some of them shouldn’t be rushing to adopt it. (Hint: It’s a lot like older tools we don’t use much anymore.)
* Has print’s demise been overhyped? Book sales are rising as e-book sales decline. What does this mean for the use of print in organizational communications?
* A report suggests TechCrunch isn’t making good on its promise to produce articles to winners of its SiriusXM radio show, Pitch-Off. There are ethical implications for journalists offering articles in exchange for anything, and even more when they don’t deliver on their promises.
* Aer Lingus has given social media responsibilities to an employee who is suing the company. What does this say about how carefully organizations consider to whom they’re handing their microphones?
* There’s no question the lines are blurring between PR, marketing, advertising, SEO, and content marketing. This doesn’t spell the end for public relations, but it does suggest the direction of PR’s evolution.
* Dan York reports on the latest hack of customer data and companies’ need to have a plan in place to address it when it happens to you, a Facebook post from Jeremiah Owyang that suggests Facebook is taking over pretty much everything people want to do online, and a new WordPress interface and Mac app (and whether we need to embrace tools like this to prevent walled gardens from killing the free and open web).
* The panel launched into a discussion about Dan’s last item — do walled gardens like Facebook spell doom for the free and open web?
* Small companies are using audio to build the brands. Podcasts are great, but is there value in sharing music playlists?