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Matt Hardy
Works at The Real Adventure
Lives in Bath, uk
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Matt Hardy

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A little something I wrote about the future of content consumption
While I sit here at my desk, my family are in mid-air on their way back from a short half-term break in Croatia (yes, alright for them!) I wanted to check their progress, so googled their flight number. The results I was presented with are an example of an interesting upward trend.
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Matt Hardy

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A little something I wrote for Econsultancy
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Excellent post thank you Matt - it certainly gives ecommerce businesses like ours something to think about. 
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It pays to be adaptable in today's digital world...
The internet once told me if you're going to be anything in life, be a unicorn. Now there is no doubting that unicorns are indeed fabulous, majestic creatures, but apart from the fancy headgear there's not much else to them. It's all form over function which, if you're in the digital business, ...
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In other words, what properties mean that your brand has bags of CRM potential; and conversely, what properties mean that CRM might not...
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A few words about not jumping on the bandwagon...
Don't get me wrong, I like a bit of surreal thinking. It goes without saying that I love left field ideas that stop me in my tracks and make me think about something in a different way. But if you're a toilet paper manufacturer, connecting to the Royal Birth simply by presenting a golden potty ...
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Matt Hardy

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We come to work to create relevant magic for our clients' consumers. And although, of course, that magic is born out of great insight and a creative idea that resonates, it is generally enabled by technology. Do you remember the first time you saw a piece of technology and thought 'Wow, ...
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As long as all the new tech. runs the Three Laws, we should be fine...
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Those of you who worked closely with Raz, our erstwhile Creative Director, will know that he left The Real Adventure back in August to explore new adventures, albeit near rather than far-flung given he has taken up residency at our sister agency EMO. Since then we've been busy searching for a ...
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Earlier this month, Matt and I gave a presentation to one of our clients on the subject of 'The Future of Shopping', intended to provide inspiration and provoke discussion about which aspects of e-commerce its brand should embrace. I was keen that social commerce should form part of our thinking ...
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This week Facebook announced a major shift in the way competitions and promotions can be administered by Page owners. For many years now it was against the Facebook Promotions Guidelines to run competitions using any of a Page's native features. This meant that brands were unable to incentivise ...
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We're a CRM agency. But as the ways we help brands engage over time with consumers largely involve the use of either online channels or digital technology, we are inherently a digital agency too. So it was with some gratification that we discovered today that The Real Adventure has made it into ...
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Fine mountains in background.

It is good to be there and see the moment, no matter where you are.

Cheers!
:-)
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Managed to spend some time in my studio yesterday. Here's what came out..
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Matt Hardy's profile photoAlexandra Kett's profile photo
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I did wonder how you did it. Working the hours you do and with a family. Yes all good here, have 2 girls now 1 starting school in September (where did that time go) - don't think I expected motherhood to be as full on as it is. Hope things are good you way as well. :)
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In his circles
117 people
Have him in circles
103 people
James Hardy's profile photo
Gareth Jefferies's profile photo
Joel Hughes's profile photo
Duncan Ogle-Skan's profile photo
Tales With GiGi's profile photo
กันยาวี เย็นไธวง's profile photo
Arslan Ahmad's profile photo
Fliss Baker's profile photo
irfan lari's profile photo
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  • The Real Adventure
    Digital Director & Joint MD, 1998 - present
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Digital geek, marketer, chief Tweeter, Digital Director & Joint MD @realadventure, mac lover and dad of 4 (not in that order).
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Bath, uk