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ProSend
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Web-based platform for e-mail marketing and newsletter campaigns
Web-based platform for e-mail marketing and newsletter campaigns

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Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

If targeted correctly and message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces every month. If you are still unsure, then here are the top 10 reasons, why you should invest in email marketing right away.
Get Permission. Without having permission (meaning every subscriber asked for you to email them), spam complaints will increase and people will ignore your emails — even worse, they may opt out altogether. Aside from upsetting your “newfound” subscribers, you will probably also get the boot from your email service provider for violating their policies. Permission is not difficult to get. Offer something in return, in exchange for the customer agreeing to receive your messages.
Make it easy to unsubscribe. When users don’t want to receive your emails, don’t bury the unsubscribe link. Make it visible because receiving an unsubscribe is much better than a spam complaint.
Meaningful subject-line. When your email arrives in your subscribers inbox, you generally have about half a second to catch their attention with the subject line of your email. After this, they will either delete your email or ignore it. In your subject line, try and specify a benefit that the subscriber can expect by reading your email. For example, instead of using ‘OurSite Newsletter Issue #1′, use ‘OurSite Newsletter: 10 Tips for Financial Freedom’


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ProSend has a couple of special features designed to help you create sucessfull e-mail campaigns.

- Easy contact import
Import new contacts easily. Several format suported: XLS, CSV, vCard.

- Spam Checker
Automatically checks spam score of your message. The higher the score, the more likely the e-mail will be considered spam by ISPs, which means the more likely it is to get filtered out.

- E-Mail Validation Checker
Every 6 hours our system checks your contact lists for e-mail address validity. System will check not only the e-mail format (like name@domain.com), but also true availability of that address.

- Advanced Preview
Preview your message before you send it to your contacts. This advanced preview feature allows you to check compatibility of your message with browsers like: Gmail, Lotus Notes, Outlook 2007, Windows Live Hotmail...

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