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Howard Oliver
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Content Visionary, Agile Marketing Communications and PR Project Manager
Content Visionary, Agile Marketing Communications and PR Project Manager

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What If What Next connects with business and tech journalists on a daily basis. This affords us the opportunity to track significant tech news and trends. Here is a brief summary of current stories that have caught our eye.

If you are a US or European Cloud company looking at the Canadian market place consider Montreal. The City has become a world-class, cloud-computing destination.Why? Montreal has great universities, supportive governments, tech talent, a vibrant startup scene and great electricity rates supporting an ecosystem of data centers and associated service organizations.

Canada Business recently published an important article on Google. Google has tapped the city for a new data center, the company’s first “Cloud Region” in Canada. The move follows Amazon, which recently opened a cluster of data centers around Montreal. IBM and French cloud computing company OVH have also set up centers in Quebec. Several Canadian companies have also jumped in including Bell and Cogeco.

The CBC reported on the astonishing growth of AI in Montreal. The Canadian government announced $213 million in funding for a handful of Montreal universities, while both Google and Microsoft announced expansions of their Montreal AI research groups in recent months alongside investments in local initiatives. The province of Quebec has pledged $100 million for AI initiatives by 2022.

Benefits Canada has reported that the influential Caisse de dépôt et placement du Québec is investing in the cloud-computing industry by helping Montreal-based eStruxture Data Centers Inc. create a Canada-wide platform. Earlier in June, The same publication also reported that the Caisse invested $135 million in a financial technology company based in Charlotte, NC.

Visit the Quebec Technology Association’s website for a broader perspective on tech in Montreal and Quebec.

What If What Next operates in Montreal with a good network of media and influencer contacts. If you are a U.S. or European cloud company we can help build your profile there and in the broader Canadian marketplace. To contact us see: http://bit.ly/2sXAfa4.

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Bill Gates said, ‘If I was down to my last dollar, I would spend it on PR.’

Visit http://bit.ly/2sXAfa4

Our seasoned and hard working PR pros and exceptional writers can help your business grow in size and influence, and expand your client base with earned media coverage, social media engagement, inbound links, quality leads, and new revenue streams.

How do we do it?
- Select a strategic focus (e.g. a new business, a new innovative product or service)
- Develop a media plan, allowing you to effectively promote your business and target prospective customers using our extensive media contacts, including social media: Facebook, LinkedIn, Twitter, Instagram
- Write four 250-word blog pieces for your website and social media assets.
- Enhance Search Engine Optimization (SEO) through placing inbound links on blogs and other relevant media
- Write and publish a relevant press release
- Write an exceptionally compelling pitch letter with core messages and selling points
- Reach out vigorously to relevant media, journalists, bloggers and industry influencers
- Secure coverage across targeted media platforms

Our fee? Starting at $1500.00 over a 6-week campaign.

What If What Next™ is a boutique agency that offers PR, content marketing, and
business development services to technology companies: IoT, data centers, cloud computing, software, hardware, consulting and beyond. 416-568-5254, info@whatifwhatnext.com.

Let's get going today! Visit http://bit.ly/2sXAfa4

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#HackPR: We can get this going for your company this week:

- Select a strategic focus (e.g. a new business, a new innovative product or service)
- Develop a media plan, allowing you to effectively promote your business and target prospective customers using our extensive media contacts, including social media: Facebook, LinkedIn, Twitter, Instagram
- Write four 250-word blog pieces for your website and social media assets.
- Enhance Search Engine Optimization (SEO) through placing inbound links on blogs and other relevant media
- Write and publish a relevant press release
- Write an exceptionally compelling pitch letter with core messages and selling points
- Reach out vigorously to relevant media, journalists, bloggers and industry influencers
- Secure coverage across targeted media platforms

http://bit.ly/2sXAfa4
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IS THE PRESS RELEASE DEAD?

The traditional press release is not dead as some maintain rather it requires reconceptualization. Use design thinking to prototype your messaging around  compelling customer use cases. That's the magic. Write the release to meet the interests of 25 preselected journalists who cover your space. Skip the expensive media release service entirely. Instead put your effort and budget into mounting a compelling landing page with an e-book to bring in meaningful coverage and leads. Don't forget social media posts and blog to spread your news. That's the approach we take in the PR campaigns we execute on behalf of our clients. See http://bit.ly/2sXAfa4 for more detail. 
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Storage Guardian Announces New ConnectWise Manage Integration http://story.cd/AAGOjZ via @PRWeb
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Howard Oliver commented on a post on Blogger.
Our cloud based service for back-up and disaster recovery is build upon networking and collaboration. Do take a look at the article that discusses that aspect: http://bit.ly/20GpajI
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Need help with #PR this week? We can step in quickly with a revised pitch letter, media contacts and direct outreach. We are focused on IoT. info@whatifwhatnext.com

Need help with #PR this week? We can step in quickly with a revised pitch letter, media contacts and direct outreach. We focus on IoT. info@whatifwhatnext.com

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An example of innovative #IoT offerings offered by big players.
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Users are now leaning in and looking for the next big thing instead of idly sitting by and waiting for it to fall in their lap or show up on their TV, he says. Universal authorship - the idea that no matter what exists in the world, we have a right to add to it and even feel compelled to share our opinion - is driving this changing of the guard.
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