If the proof is missing however, the visitor's anxiety level goes up and they get scared out of buying.
The bigger your claims though, the more proof you need or the more reassuring your proof needs to be.
Here are 30 ways you can add proof to your page to sell more online.
- Creative ThirstCEO, present
I'm passionate about Internet Marketing and Conversion Rate Optimization.
A guest speaker at eMetics Summit with over 12 years of combined experience in Web Design, Internet Marketing, Web Analytics, Usability and Conversion Rate Optimization with a bachelors degree in Marketing from Rutgers University. I'm also certified in Landing Page Optimization, Online Testing and hold a certificate in Web Analytics from The University of British Columbia.
I believe that improving conversion rates begins with an understanding of the cognitive psychology of your users, based on personas and persuasive design.
- Rutgers UniversityMarketing
- University of British ColumbiaWeb Analytics