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Mobile Marketing & Advertising Stand
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We talk mobile. Everything about the Mobile Marketing and Advertising Industry.
We talk mobile. Everything about the Mobile Marketing and Advertising Industry.

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Elements for Creating an Effective SMS Campaign

This week we’ll go back to the roots of Mobile Marketing. I will be quite blunt. SMS is and should be working for everyone. It might be a low-tech solution surrounded by all the glossy high-tech solutions in mobile like Native advertising, rich media and…
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QR Codes in Mobile marketing - Dead, already?

Mobile marketing has been declared the next best thing in digital adverting… For the past six years. So have the QR codes. In fact there are many instances where QR codes have taken a big step in bridging the gap between offline and online media using…
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The time for NFC to take off has finally come!

It’s around for almost over 3 years. I still remember when Isis (now called Softcard) first introduced their digital wallet solution that was ready to revolutionise how were transactions conducted. Since then there has been a great development in the…
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Who are the millennials and what are their favorites habits? The group of people born in the 1980s to the early 2000s and they’re also known as the Generation Y shape the future of marketing, interact with brands, develop a relationship with them and…
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Who are the millennials and what are their favorites habits? The group of people born in the 1980s to the early 2000s and they’re also known as the Generation Y shape the future of marketing, interact with brands, develop a relationship with them and…
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Is you email marketing optimised for #mobile? #mobilemarketing #infographic

Is it? Really. Do you have a mobile strategy for your email campaigns? If not then you really need to reconsider your marketing strategy. Email is one of the most favourite user activities since its introduction in the mobile world from RIM back in 2005.…
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The Challenges of Programmatic Advertising #mobile

Programmatic is not a new term. Neither is real-time bidding. If you are looking for a programmatic 101 course check this post. The below infographic simply emphasises on the importance of programatic in the digital advertising industry as well as its…
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@Alkiviadis is on a roll!!! - Is our wrist the new tech battleground? #applewatch #wearable #mobile

It has been coming for a long time and it is finally here. We are talking about the iWatch, or as it’s officially named, the Apple Watch. But the question is, does it stand up to the world’s expectations and will consumers buy it? Let’s start from the…
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Is s-commerce the next big thing? #scommerce #mcommerce #mobilemarketing

We are living an era where social networks dominate the digital world while they also continue to gain ground in mobile advertising where Smartphones and tablets are the primary communication channel. On that basis, social media networks are gradually…
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What would you give up? - #Mobile as part of our lives #mobilemarketing

It is no news that mobile has become an important part of our lives. Its the first and last thing we check as soon as we wake up and before we go to bed. It has become an inevitable accessory to our day-to-day lives. We at Mobile Marketing & Advertising…
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