Last year I wrote about the behaviors and habits that I see some of most effective and influential Google+ users exhibiting. Do you remember them? (http://owl.li/tT7jU)
1. Post Thoughtful Content
2. Share Other People's Content
3. Engage Other People
4. Mention Other People
5. Promote Other People
6. Consistent Activity
7. Profile Completeness
Now that it's been a while, how are you doing with these techniques? Have they become habits or are you still working on incorporating some of them into your daily routine?
Let's take a moment to review their importance while, again, drawing on the wisdom of Dr. Covey:
“Start with the end in mind."
What are your goals and objectives for Google+? I've mentioned before that if you're just here for fun, don't pay any attention to the advice that I'm giving! These aren't rules for personal use. But if you're here at least partially to develop a business or personal brand, or to grow personally or professionally, those desires should play a role in determining how you use the platform.
“To change ourselves effectively, we first had to change our perceptions.”
And nowhere is this more true than on Google+, right? How many of you starting using the network expecting the same kind of experience you'd had on Facebook? Rather, this platform has developed a very different culture and micro-society that thrives on discussion and engagement and interaction. Effective Google Plussers have recognized the shift, not only in usage but in perception, and have embraced it.
“Habit is the intersection of knowledge (what to do), skill (how to do), and desire (want to do).”
So when we've determined our goals and come to a better understanding of both the nature and the benefits of the platform, we can begin to want to participate in a very passionate and informed way. And when we merge in Dr. Covey's 7th habit, "Sharpen the Saw” we can constantly be developing the skills and knowledge to make these kinds of behaviors habits.
Here, that means taking the time to read great posts, follow great people, and learn from them. Fortunately, that part is pretty easy. But it's a necessary first step! If you circle brilliant minds in your field of interest, your Google+ stream will be filled with wonderful commentary and ideas and information - the kind of material that begs to be shared. And as your interest and passion grows, you will be driven to jump into these discussions and mention these individuals you're forming relationships with and talk about them yourself.
These activities will become habits, and if done strategically, will ensure that your time spent on the platform is as effective and beneficial as possible.
To learn more about these habits, please review the original post: http://owl.li/tT7jU
And if you know others who are struggling with what to do on Google+ and how to really use it to benefit themselves or their business, won't you share this post with them?
I hope you have a fantastic weekend. Thanks for reading.
#GooglePlus #GooglePlusTips #SocialMedia #Business
- BoommSenior Social Copywriter, 2012 - presentWrites marketing communications, including brochures, print ads, fliers, and newsletters. Creates online content, including web pages, blog posts, banner ads, and PPC ads. Consults with clients to provide social media training and share best practices. Crafts social media posts and manages Facebook, Twitter, LinkedIn, and Google+ pages. Develops lead nurturing campaigns, including writing email blasts, landing pages, thank you pages, and auto responders and scheduling workflows using HubSpot marketing automation software. Prepares monthly keyword ranking and social media mention reports.
- Lions Clubs InternationalWeb Editor, 2008 - 2012Joined association to rewrite website with thousands of pages and millions of page views. Oversaw all online content for association. Wrote web content and entered into content management system. Reviewed and edited work of dozens of internal authors before publication. Developed and launched monthly e-newsletter. Created mobile phone Apps for iPhone and Android platforms. Built social media presence for the association from scratch, including launching blog and joining major social networks. Managed projects and consultants to implement SEO tactics and add Google Analytics to website.
- InfogixMarketing Specialist, 2003 - 2007Created all internal and external communications for company. Researched and wrote marketing collateral, including product data sheets, brochures, trade magazine articles, case studies, posters, fliers, and white papers. Managed all online content, including writing and editing content for website and email marketing campaigns. Promoted events and webinars by developing integrated marketing communications, including print materials, micro sites, and email blasts. Reviewed and edited work of other employees and managers. Desktop published collateral and coordinated vendor production of printed materials.
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