- BoommSenior Social Copywriter, 2012 - 2014Writes marketing communications, including brochures, print ads, fliers, and newsletters. Creates online content, including web pages, blog posts, banner ads, and PPC ads. Consults with clients to provide social media training and share best practices. Crafts social media posts and manages Facebook, Twitter, LinkedIn, and Google+ pages. Develops lead nurturing campaigns, including writing email blasts, landing pages, thank you pages, and auto responders and scheduling workflows using HubSpot marketing automation software. Prepares monthly keyword ranking and social media mention reports.
- Lions Clubs InternationalWeb Editor, 2008 - 2012Joined association to rewrite website with thousands of pages and millions of page views. Oversaw all online content for association. Wrote web content and entered into content management system. Reviewed and edited work of dozens of internal authors before publication. Developed and launched monthly e-newsletter. Created mobile phone Apps for iPhone and Android platforms. Built social media presence for the association from scratch, including launching blog and joining major social networks. Managed projects and consultants to implement SEO tactics and add Google Analytics to website.
- InfogixMarketing Specialist, 2003 - 2007Created all internal and external communications for company. Researched and wrote marketing collateral, including product data sheets, brochures, trade magazine articles, case studies, posters, fliers, and white papers. Managed all online content, including writing and editing content for website and email marketing campaigns. Promoted events and webinars by developing integrated marketing communications, including print materials, micro sites, and email blasts. Reviewed and edited work of other employees and managers. Desktop published collateral and coordinated vendor production of printed materials.
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