An interesting article from EDGE, by +Clint Hocking
, and for those who are all TL,DR; Basically:
"What I mean is that we need more female game developers in order to ensure that the development culture in game studios becomes more reflective of our culture at large."
"The next step is to begin active and aggressive recruitment of female developers"
With an interesting follow up article from +Sara Amis
(posted by a commenter on EDGE)http://goo.gl/XptmW
again for the lazy TL,DR folk:
"And there you have it. Despite the fact that I have been heavily steeped in geek culture almost from infancy, and regularly play [table top]RPG's still, I do not play any form of MMO or console game. That is because they bore the snot out of me."
"I occasionally get interested in the idea of working in the gaming industry, on the premise that I have something new to offer them in the way of ideas and approaches."
"However, every single job description I've ever read...[includes]'must be a passionate gamer and familiar with all recent developments.'...In other words, in order to even qualify, I would have to not be the kind of person they presumably want to attract. I gently suggest that this might point to where the problem lies."
Basically I agree with both of them. To keep game design from becoming an industry of FarmVilles and click till you win MMO's we need to find a balance between innovation and general popular appeal. If we had more non-gamers on game design staffs maybe we could solve some of the barrier to entries this largely untapped market seems to feel.