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Brian Vickery
4,115 followers -
Social media monitoring and sentiment analysis - without engagement - is like diagnosing an illness and refusing the cure.
Social media monitoring and sentiment analysis - without engagement - is like diagnosing an illness and refusing the cure.

4,115 followers
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It was a funny meme that lead to a blog post about not losing the fundamentals. One of the key lessons - equip with fundamentals before equipping with tools and technology!

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Martial arts schools are money making machines, yet they experience high student turnover in a low-attention-span world, so they often cater to families who just want to keep their kids active and check the checkbox on a modern youth milestone (☑︎ Have Little Tommy Get Black Belt!).

Consulting can be a money-making machine, and it can experience high consultant turnover in a low-consultant-aptitude and unrealistic-client-expectations world. 

So what steps can we take to ensure we have a reputable consultant (or martial arts school) vs a charlatan (belt factory)?

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Scapegoat your players - or your employees/peers in business - and you are likely to find yourself on the losing end of the scapegoat game!

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I wish I had time to join these - love the "panel", and I especially appreciate this topic.

via +ArCompany 

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You knew it was happening...here is some research to explain "dark social"

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This should drive you to read the post by +Danny Brown 

"If we really want social to be the place it can be, we need to stop crapping on brands that try to do it right. Otherwise, it won’t be marketers and brands that ruin social media – it’ll be us, the consumer, by turning it solely into a soapbox for the loud and brash bully."

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I'm in the gym every morning, and I still see "The Play" replayed over and over. Yes, the Seahawks lost the game on a questionable call and an outstandingly aggressive and instinctive play by an undrafted rookie.

But it wasn't just about one play. For example, the Seahawks defense allowed Brady to pass for 4 TDs.

FYI, I love the memes that came out of this Super Bowl. And Richard Sherman...you sad, bro?

Just like a football game is rarely lost on just one play, project failures rarely come down to a single incident. It is a bunch of missteps that build up over time.

#SuperBowl   #AgilePM   #ProjectManagement  

http://brianvickery.com/2015/02/02/super-bowl-project-failure-rarely-play/
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OK, I talk about it not coming down to one play...but I still would have run Lynch twice (using the one timeout I had left). I just do not think the Patriots could stop him twice in a row...and might have had 3 shots if time to do a 4th down before clock expires.

I compare the loss to project failures...where they RARELY come down to one mistake. It is usually a culmination of several mistakes - many which could have been avoided or had the risks mitigated.

And check out some of the Instagram pics in the Pulse fAnalytics screenshot below. I was annoyed with Sherman's "2...4...2...4", and now he is immortalized with keeping count of Tom Brady's rings.

http://brianvickery.com/2015/02/02/super-bowl-project-failure-rarely-play/
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As a socially-savvy consumer, and a solution provider for a #SocialListening  tool, I love a post that tells marketers to "start with listening".

Of course, we'd like to help with a little entity extraction, sentiment analysis, analytics...

Post via +Steve Goldner 

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Between the NFC Championship game with the Seahawks improbable win against the Packers - and some of the collapses and epic rallies at this year's Australian Open - I have to ask the question...

"Do You Believe You Will Succeed?"

#tennis   #AustralianOpen2015  
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