What I loathe about some publishers: when they know a piece they publish is fake, but still decide to leave in online - to get advertising views.
Before you criticize Jack Ma, the CEO of Alibaba, for saying what the headline claims he said: know that this whole piece is garbage and fake. Jack Ma never said this.
If David Ogilvy's famous saying is still true today, 80% of people never read past the headline, so 80% of people might believe Jack Ma was an asshole.
This piece not only tarnishes a good reputation of an honorable and otherwise humble man, but it says a lot about that online publisher VulcanPost.
Another publisher debunked this: http://mothership.sg/2014/12/biggest-lie-of-2014-jack-ma-did-not-write-that-article-about-how-you-deserve-it-if-youre-poor-at-35/
And what does VulcanPost do? They edit their original bullshit post with a disclaimer at the bottom of the post: "Disclaimer: Mothership.sg has very kindly brought to our attention that the original post of this article may not be as reliable as we thought. Upon further deliberation, we have decided not to remove the article because there is still lessons that can be learn from the article itself, as pointed out to us by some of our readers."
Takeaway: raise your awareness about the headlines you never click and refuse to make decisions based on what you do NOT read.
Many headlines are misleading, some (like this one) are fake for advertising views, and some are downright malicious, exploiting the lack of time to read the whole article.
This is why I use an ad blocker. VulcanPost did not earn a damn penny for deceiving me.
P.S. if you're wondering about who Jack Ma is, this 4 min video is great: https://www.youtube.com/watch?v=QCr9-7It7fY
- he's a billionaire entrepreneur and a great inspiration.