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Pollen VC
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Fast funding for rapid growth
Fast funding for rapid growth

6 followers
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Games are the biggest revenue generators when it comes to apps, with 81 per cent of developers in the $1 million bracket, or 2,519, made their money from gaming apps, while only 3 per cent did so from social media apps
https://www.mobileworldlive.com/apps/news-apps/pollen-vc-priori-data-reveal-growing-app-economy/
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It takes a two-pronged approach to scale your app business: constantly tweaking your user funnel to optimize for engagement / retention, and figuring out how to monetize these current users and future cohorts at scale as acquisition costs inevitably rise over time.
https://blog.tenjin.io/guest-post-scaling-your-freemium-app-business-knowing-when-youre-ready-and-how-to-do-it/
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The basic formula for LTV calculation is Lifetime * Average Revenue per Daily Active User. Lifetime is basically a number of active days calculated from retention. You do so by using a power function once you have few data points like D1, D3, D7, and D30.
http://blog.appagent.co/post/168462097106/cracking-the-complexity-of-lifetime-value-in
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Pollen gives mobile developers early access to their app store and advertising revenues, enabling them to scale quickly and efficiently without relying on equity funding. If your app is live and generating revenues, we can help you. http://ow.ly/ButV30fekg9
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Gone are the days when the choice was between signing with a publisher or making a deal with a VC, giving away a sizeable chunk of your revenues in the process. Increasingly, indie and mid-sized developers and publishers are 'doing it their way', taking advantage of new funding models that promise them more control, not just cash. http://ow.ly/bLGU30fSYtv
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The devil is in the detail. Here are a few things you should keep in mind when calculating your LTV
http://www.gamasutra.com/blogs/PeterFodor/20171127/310317/
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Rewarding players is key to keep them playing and coming back more often. It’s important to reward players fairly early in the game to get them engaged and give them a feeling of what they could earn if they keep playing the game daily.
https://insights.pollen.vc/articles/improving-your-retention-and-ltv-through-in-app-analytics
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Our CEO Martin takes a deep dive into debt financing options in the app industry. He explains that “choosing the right type of financing is critical; making the wrong choice can be costly in both financial and non-financial terms.”
https://insights.pollen.vc/articles/financing-growth-with-debt-in-the-app-economy
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The aim is to provide game developers with proven metrics with non-dilutive financing on a weekly basis to help them scale.
http://www.pocketgamer.biz/comment-and-opinion/66710/how-you-can-access-it-fast-to-grow-your-game/
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