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Speakers' Corner VOD
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A Professional Lifeline for the Frontline.
A Professional Lifeline for the Frontline.

19 followers
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Speakers' Corner VOD Actionable Customer Insights: Measure Them! Jeffrey Daigle, Senior Research Analyst @ESource, an expert in marketing, customer analytics, customer experience, website and channel design, and customer care, states “You’ll have to turn this aqueous and malleable data into concrete insights about the customers. And companies are doing just that and transforming what they’ve gathered on their customers into actionable insight.” Speakers’ Corner Video-On-Demand (VOD) - a training and professional development VOD for the marketing and communications professionals. www.speakerscornervod.com
Measure Them!
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I always smile when people tell me that there is a sudden new big data problem in their industry. I keep thinking back and remember when organizations were struggling with bytes of data, that then became kilobytes, then megabytes, and regardless of....
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Speakers' Corner VOD Monetizing Data – Are You Doing Enough? Hunter Albright, Ph.D., General Manager, Data Services, Tendril new : preview on Monetizing Data - Are You Doing Enough? The full webisode and Q&A is available to watch May 1st. Speakers’ Corner Video-On-Demand (VOD) - a training and professional development VOD for the marketing and communications professionals - A Professional Lifeline for the Frontline. It’s all about Results, Engagement, Authenticity and Leadership. Free VOD: https://lnkd.in/bJ4QuKb www.speakerscornervod.comwww.westmeathinc.com
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Speakers' Corner, Hunter Albright, Ph.D., GM, Data Services, Tendril
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Visit: speakerscornervod.com Successfully managing data today starts with understanding what you have, meaningfully measuring it and then utilizing it to drive business results. Recent studies show that enterprises that embrace data-driven results...
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Speakers' Corner VOD Have You Mapped Out Your Customers Journey? Gabe Cohen, CMO @Monigle, an expert in global brand-building across multiple B2B and B2C industries, states “Ikea’s understanding of its customer journey enables the brand to pinpoint the precise moments where its customers are experiencing the highest amount of pain…It then proactively embeds a series of touch-points that attempt to remedy this issue as quickly as possible.” Learn more about how to manage the “pain-pleasure gap” in Gabe Cohen’s blog: What's a 50-Cent Hot Dog Got to do With Customer Experience? www.speakerscornervod.com
What’s a 50-Cent Hot Dog Got to do With Customer Experience?
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IKEA: some consider it heaven on earth; others have a more love-hate relationship with the Swedish big-box retailer. Regardless of where you land on the emotional spectrum, IKEA is one of the biggest global brands, welcoming over 716 million...
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Speakers' Corner VOD How Quickly Can you Activate Your Crisis Communications Plan? Meg VanderLaan, CCO at MWH Global, provides Crisis Communication insights on prevention, planning and best practices in managing a crisis. Read Meg Vanderlaan’s Blog - Lather, Rinse, Repeat: How Preparation helps Communicators Respond to Crises at: https://lnkd.in/bdABguD Free VOD:https://lnkd.in/bJ4QuKb www.speakerscornervod.com www.westmeathinc.com
Lather, Rinse, Repeat: How Preparation helps Communicators Respond to Crises
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Every day, in every organization, there is potential for a crisis. Sometimes crises happen, and they generate very little media coverage.  Other times, crises hit and the headlines seem to drag on for weeks. As professional communicators, it is...
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Training and Development Channel for Marketing and Communications Professionals.
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The Training and Development Channel for Marketing and Communications Professionals.
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Speakers' Corner: A Professional Lifeline for the Front Line. Training and Development Channel for Marketing and Communications Professionals
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Learn the how and the why of engaging in the CX process from Gabe Cohen, CMO, Monigle.
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Communications and Marketing professional development tips and tools to manage crisis communications.
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