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Higher Education Marketing
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566 followers
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How successful have your recent student recruitment campaigns been? What could you do better in the future? Find out why a post-campaign analysis could be a valuable exercise for your school. https://hubs.ly/H0dRMNs0
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What is evergreen content? And how can your school develop it? Learn how to build a content strategy for your school that will stand the test of time.

https://hubs.ly/H0dMwPs0
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Want to get more from your digital marketing efforts this #backtoschool season? Here’s how to make it happen. https://hubs.ly/H0dGDlk0 #socialmedia #edsocialmedia #contentmarketing #inboundmarketing
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Redesigning a higher ed website is a big project which requires a methodical approach. Find out what your school needs to consider. https://hubs.ly/H0dB3QV0
Planning an Education Website Design Project
Planning an Education Website Design Project
higher-education-marketing.com
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Many schools fail to create Google Analytics goals for everything that they should be tracking. Here are a few actionable GA goals you might not be setting. https://hubs.ly/H0dvqHp0
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Are your school reviews 5-star or 1-star? Check out these tips for generating, responding and amplifying your online reviews! https://hubs.ly/H0dq9Bt0
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From awareness to consideration, then enrollment and beyond, here’s how to create content for students at every stage in the admissions funnel. https://hubs.ly/H0dkBlK0
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With language barriers, differing online habits, and specific needs and concerns to take into account, engaging international students on social media can be challenge. Here’s how to overcome it. https://hubs.ly/H0df9VM0
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From optimization for local search to filtering out negative keywords, follow these 7 steps to regularly optimize and improve your school’s PPC campaigns. https://hubs.ly/H0d7ZKs0
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Interested in international student recruitment in Africa? Learn about the growing importance of Ghana and Kenya as global sending markets: https://hubs.ly/H0d3dDF0
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