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El Cantante
8 followers -
Life is a series of experiences shared through story.
Life is a series of experiences shared through story.

8 followers
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Developing My Palate with Press Coffee
With my re-branding efforts, I'm working to develop my palate. I need to be able to better taste the products that I'm providing. As a coffee roaster, I need to be able to tell what effects any changes I make has on the bean. The only way to do that is to t...
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Themed Branding and New Coffee Bags
I recently had a revelation about my brand. I recently finished Gary Vee's book Crushing It!  and posed a question on how to interact with people and not sound spamy. The guys over at Orange Cactus Coffee replied and then did one a short podcast to better e...
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Re-Branding
I've officially decided to start the process of re-branding. What does that mean? Well, to me...that means I'm kind of starting over. I recently lost somewhere in the ballpark of 80lbs of green beans because it spoiled. That rocked my world. I was so bother...
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Review of The Shop Beer Co
I like to try breweries, but I don't like spending a ton of money if the beer sucks. So, we look for good deals on Groupon, which is a great way to try new places. For Christmas, I got a Groupon for The Shop Beer Co. Not the best name I've ever heard, but t...
Review of The Shop Beer Co
Review of The Shop Beer Co
blog.muertoscoffee.com
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Trying to Find a Business Mentor
I've been thinking lately that that I just don't know what I'm doing. I'm kind of just doing what I think is good, then mess up and adjust. I know there is a better way to do it, but I'm not going to know it. I still have a long time left to find partners, ...
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New Drink Contemplations
I'm in a pretty good rhythm with my farmer's market. It's kind of like a 2 weeks on, 2 weeks off cycle that really allows me to have a life. It also allows me to time to think up what to do next. One of the biggest trends that I see right now is having some...
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Feb Farmer's Market and other Random Thoughts
This last farmer's market was a much better experience then last month. I learned a couple of key elements and have started thinking of things I need to start working on for upcoming months. Lastly, an update on the restaurants I've been trying to to get to...
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Website Went Live
I know I haven't written in a while, it's been pretty busy for me lately. My blogging is directly correlated to how busy my day job is. We just went through a "restructuring" so my manager is constantly pushing to do more with less. Pretty corporate, I know...
Website Went Live
Website Went Live
blog.muertoscoffee.com
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First Farmers Market
I served my first farmer's market on 1/6. There is a random little restaurant in the middle of our neighborhoods that hosts this market on the first Saturday of every month. It was a bit of a mixed experience. I had walked through the market in December and...
First Farmers Market
First Farmers Market
blog.muertoscoffee.com
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Reflections on 2017
HAPPY NEW YEAR! I posted a couple of weeks ago on my 2018 goals. I think I'm good with those and will lock them in. But looking back on 2017, there is a lot I have learned and a lot more I still need to learn. Lesson 1: Get out there and do it! It took a lo...
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