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Bryan Hackett
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The dating application Tinder achieved over 1 million monthly active users in less than a year from product launch. Within 30 months, it reached 24 million monthly active users. This article explores the strategies, tactics, and marketing materials used during Tinder’s first year.

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"While each step has its own specific objectives, the process as a whole has one overarching goal: proving there is a profitable, scalable business for the company."

Do you use a customer development strategy in your startup?

I look forward to your feedback.
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