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Brian Morrissey
Works at Digiday
Attended Columbia University
Lives in New York City
930 followers|14,299 views
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Brian Morrissey

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bit of dog-bites-man story on the employee shortage in ad tech.
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Brian Morrissey

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is he here too? is this a safe place?
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Brian Morrissey

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for those of you into the ad-tech scene -- and i know everyone secretly loves this stuff.
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Brian Morrissey

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yes, the irony of sharing this on a new social network...
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It's not as if there's a shortage of social media measurement tools- there are dozens, perhaps 100s of them. I assume they all lack the ability to correlate and compute true brand impact or pure ROI. Who, if anyone is getting close?
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Brian Morrissey

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note: in the actual published version i thought better of using the word 'conundrum.' for whatever reason, our v special cms pulls the initial headline. anyway, the point is if you have trouble explaining what your company does, that's not a great sign.
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Brian Morrissey

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wait, yahoo's ad-sales problems are a result of the vogue for programmatic ad buying? the numbers there just don't add up, at least by my math. audience buying is definitely hurting many top-tier publishers -- i don't buy the rising-tide crowd -- but i don't think yahoo can just blame what the wall st crowd likes to call 'externalities.'
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Brian Morrissey

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The Social Operating System: Social Media is no longer a stand-alone media discipline. It has moved beyond a department or a new media channel to become the underlying engine of media and how marketers connect with consumers.
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oh oh oh -- and +Jonah Peretti Personal (did he change his name to mr. personal? i'm cool w that.) is also on board.
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Brian Morrissey

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i might need a break from fb v google. we should do like the french and take august off, come back in sept and pick up where we left off. deal?
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Deal
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Brian Morrissey

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starting to put together our social conference for the fall. the idea is the 'social operating system.' now that social has moved out of this interesting area and into all media, what does it mean for these industries. we're putting together a list of top-level speakers. we want to skip the panel format thing in favor of short, TED-like presentations, Q&As, debates, etc. who are some great people to target?
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Michael Epps Utley's profile photoRuben Sun's profile photoEdward Cotton's profile photo
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Definitely favor short presentations that force someone to have something focussed to say.
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Brian Morrissey

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some good thoughts from a vc who backs a few twitter platform companies. he's in the fb-is-the-new-aol camp.
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People
Have him in circles
930 people
Work
Occupation
journalist
Employment
  • Digiday
    Editor in Chief, 2011 - present
  • Adweek
    journalist, 2005 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York City
Previously
Ft. Washington, PA
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Introduction
I'm Editor in Chief at Digiday, where we take an honest, authoritative appraisal of the digital media industry. I've reported on digital advertising for a decade for publications such as Adweek, DM News, ClickZ and Silicon Alley Reporter. In my spare time, I run. I've completed 14 marathons and two ultramarathons, and I'm currently training for my first 50-mile race.
Education
  • Columbia University
  • Jagiellonian University
  • University of Leuven
  • Providence College
  • La Salle College High School
  • St. Genevieve's
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Gender
Male