Why maintaining relationships with present customers is SO MUCH easier than landing new ones.
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The Outrageous Costs of Data Center Downtime [Infographic] - Virtual Hos...
Data center downtime can cost companies plenty. With the world growing increasingly 'Net-dependent, what's the true cost of downtime in the
Google: Here's Why AdWords Cost Per Conversion Calculations Don't Always...
In the past couple of weeks, the question of how Google calculates cost per conversion in AdWords has been percolating in the PPC community.
Spotted: Stunning AdWords Policy Violations, That Facebook & Google ...
Behold a brilliant display of Google AdWords advertising policy violations: This ad was spotted by Luke Alley from Avalaunch Media. As it tu
The State of Small-Business Website Marketing [Infographic]
Content - Thanks to content marketing and website optimization, many small businesses are winning more leads at a lower cost than their larg
Starbucks Ups the Stakes in Battle Over Wireless Charging
In expanding its test, Starbucks is bringing wireless charging to more customers -- and also potentially shifting the balance of power in an
The 7 Most Dangerous Lies You’ve Been Told about Social Media
Chances are you’ve been lied to. It’s time to put a stop to these social media lies that surround us, its becoming too dangerous. Here's the
Search Engine Marketing (SEM), Paid Search Advertising (PPC) & Searc...
The authoritative guide to search engine marketing (SEM), search engine optimization (SEO), paid search advertising (PPC) and social media m
Sorry, BuzzFeed: Pinterest Isn't A Better Search Engine Than Google
I went on a BuzzFeed diet about a month ago, where I stopped following the site and reading the content there. I should have stuck to it, be
Social Media Lags Search, Email in E-commerce Conversions
Social Media - Social media is lagging as a traffic source to e-commerce websites and as a driver of online purchases, despite increased bra
Why E-Mail Newsletters Won't Die | Wired Business | Wired.com
E-mail newsletters are very good at forming habits and getting readers to take action, like buy a product or click on a news story. That's w