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Bill Davis

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Behavior analysis sounds like some egghead BS psycho babble, right?

But it's a real thing. You best at least understand it.

This infographic from +CopyPress will help you build the foundation.

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Create Headlines that CONVERT!

It's super important that your headlines get attention and compel people to read your content.

It doesn't matter if it's a salespage, a blog post, or a video (or any other content) - your headline is the first and most important component.

Your headline has to grab attention, first and foremost.

But ultimately, it has to get your prospect to READ what you wrote or watch what you produced...or listen to what you recorded.


Write better headlines, damn it.

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Mindset Quakery

I do have a love-hate relationship with "mindset."

I get it - it matters. But do you need to spend thousands of dollars to attain it?

Do you need to make a fool of yourself in front of hundreds of people to get it?

Need you walk over hot coals to achieve it?

I say, "Nay!"

Read more about my take on mindset in the attached link.

And comment away, you Tony Robbins-lovin' goof!

Want to beat hackers at their game? Start to think like one. #Hacker

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What does the #Content #Marketing ecosystem look like today?

And what about tomorrow, or a year from now?

The times, they are a'changin'.

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Checking out Webinar Ninja

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A while back, I published a post about having a "Plan B" and how having a Plan B could kill your Plan A.

You can read that here.

But what about the people who are so risk-averse that they actually have a Plan C?

You know who you are.

Always planning, analyzing, thinking about the "what-ifs."

It's all poppycock.

It's time you throw all that nonsense away and focus on making your Plan A FOOLproof.

THAT'S where you mitigate your risks and maximize your opportunities.

You give it your best shot, knowing full well that you may fail.

Failure is an option.

This isn't the Special Forces, where failure means life or death or the collapse of democracy.

This is the business world, where any success you can name has failed.

Many times.

The trick about failure?

You LEARN from it.

I've ALWAYS learned things the hard way.

Some people suggest that you "fail early and often."

That's bullshit, too.

ALWAYS TRY to succeed.

But know that failure is likely.

You won't lose every time. Nor will you win every time.

Just know that failure is possible, maybe even probable.

But you LEARN with every failure. Analyze the failures. See what you did wrong, what you could have done to not only avoid failure but solidify your chances of winning.

Make sense?

I hope so.

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Plan B Is for Losers

As luck would have it, my sister in law is getting married on Saturday.

It’s gloomy out today and the forecast calls for rain.

Generally, here in Northern California, the first rain comes on Halloween.

But it’s supposed to rain cats and dogs (up to half an inch, which is YUGE! here) on Saturday.

Her wedding is outdoors.

And I don’t think she has a Plan B.

In business school, the profs tell you to always have a Plan B.

And in life, your mother often tells you the same thing.

I say, “F that!”

Go all in or go home.

You want a wedding outdoors? Do it and damn the rain.

It’s just water, after all.

Sure, you can put up a canopy or whatever.

But that’s not a Plan B.

That’s risk mitigation.

There is a difference.

[Click below to read more]

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Do you believe in "Impossible?"

Like, some things seem not possible right now.

But hell, driverless cars seemed impossible 100 years ago.

Talking to somebody clear 'round the globe seemed impossible 100 years ago.

But with enough gumption and limitless beliefs, ANYTHING is possible.

Agree or disagree?
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