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Roger Dooley
2,519 followers -
Smarter marketing through brain science & psychology. Author of Brainfluence.
Smarter marketing through brain science & psychology. Author of Brainfluence.

2,519 followers
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Has your organization ever made a mistake that, in retrospect, could have been avoided? Do you have a project underway now that probably won't succeed but has too much momentum to stop? Author +Bryce Hoffman found the answer to these and other "groupthink" problems when he became the first civilian to complete the Army's Red Team leadership school. Learn how red team thinking can be implemented at any scale to make smarter decisions and avoid strategic blunders.

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One of my favorite bloggers is Eric Barker. Just as I mine the academic literature and new scientific papers for useful marketing and business advice, Eric looks for science-based ways to be successful in life. This week Eric's new book released, and I highly recommend it. Tune in to my conversation with Eric to learn about the valedictorian curse, find out whether nice guys come in first or last, and lots more! Listen or grab the handy pdf text version to read later.

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If you are selling products via #ecommerce or any other channel, you know that good reviews can increase your sales. In this post, I take a look at a range of data on how reviews can boost your sales and what makes customers suspicious. I also show how to maximize the credibility and quantity of your reviews. NEW at #Neuromarketing!

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Believe it or not, there are three words that dramatically increase the chance of getting a reply to an email asking for help or advice... Check out what analyzing 350,000 emails found worked best. And, it's NOT closing with "Best" (the most common way to sign off)!

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+Mark Schaefer knows marketing. He's written six books and was prescient in predicting our current state of "content shock." Now, he's deconstructed how today's thought leaders emerged from obscure backgrounds to find out what really works. And, he explains how YOU can use the same techniques to be seen as a recognized expert.

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My new post at +Entrepreneur tells you why science says it's a great idea to buy a client lunch!

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I've been reading and citing +Adam Gazzaley's work for years in my #neuromarketing related articles. He's more than a professor squirreled away in a lab - he's a founder of a neuro-gaming company and a venture capitalist, too. Now, he's on The Brainfluence Podcast, sharing insights into the science of attention, focus, and distraction. Coincidentally, our chat complements last week's discussion of "Messy" with Tim Harford. Listen in or read the handy text version (pdf). #neuroscience 

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+Colin Shaw, founder of +Beyond Philosophy, has been focused on customer experience before "CX" was even a thing. He's written multiple best-selling books on the topic. His newest book, The Intuitive Consumer, builds on neuroscience and psychology to show you how to craft a customer experience that will lead to true loyalty. Listen to our audio conversation or grab the handy PDF text version

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When the godfather of persuasion psychology names his "number one rule" for sales, it's going to be worth paying attention to. In this case, what he recommends is probably the opposite of what you'd expect. New at #Neuromarketing.

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Whatever you think of the 2016 election result, there are important business and #marketing lessons to be gained. Nearly everyone was shocked by Trump's upset win over Clinton. Millions of dollars spent on polling failed to come close. I dig into the epic poll fail, why Trump's messaging hit voters' brains so effectively, highlight one prediction tool that actually worked, and more! #neuromarketing
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