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Roger Dooley
2,523 followers -
Smarter marketing through brain science & psychology. Author of Brainfluence.
Smarter marketing through brain science & psychology. Author of Brainfluence.

2,523 followers
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Roger's posts

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Believe it or not, there are three words that dramatically increase the chance of getting a reply to an email asking for help or advice... Check out what analyzing 350,000 emails found worked best. And, it's NOT closing with "Best" (the most common way to sign off)!

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+Mark Schaefer knows marketing. He's written six books and was prescient in predicting our current state of "content shock." Now, he's deconstructed how today's thought leaders emerged from obscure backgrounds to find out what really works. And, he explains how YOU can use the same techniques to be seen as a recognized expert.

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My new post at +Entrepreneur tells you why science says it's a great idea to buy a client lunch!

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I've been reading and citing +Adam Gazzaley's work for years in my #neuromarketing related articles. He's more than a professor squirreled away in a lab - he's a founder of a neuro-gaming company and a venture capitalist, too. Now, he's on The Brainfluence Podcast, sharing insights into the science of attention, focus, and distraction. Coincidentally, our chat complements last week's discussion of "Messy" with Tim Harford. Listen in or read the handy text version (pdf). #neuroscience 

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+Colin Shaw, founder of +Beyond Philosophy, has been focused on customer experience before "CX" was even a thing. He's written multiple best-selling books on the topic. His newest book, The Intuitive Consumer, builds on neuroscience and psychology to show you how to craft a customer experience that will lead to true loyalty. Listen to our audio conversation or grab the handy PDF text version

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When the godfather of persuasion psychology names his "number one rule" for sales, it's going to be worth paying attention to. In this case, what he recommends is probably the opposite of what you'd expect. New at #Neuromarketing.

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Whatever you think of the 2016 election result, there are important business and #marketing lessons to be gained. Nearly everyone was shocked by Trump's upset win over Clinton. Millions of dollars spent on polling failed to come close. I dig into the epic poll fail, why Trump's messaging hit voters' brains so effectively, highlight one prediction tool that actually worked, and more! #neuromarketing

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+Gregory V. Diehl explains how to build a breakthrough brand for yourself or for your company. Some of his insights come from his status as a global nomad - he's lived and worked in 40 countries. Tune in and listen to our discussion, or read the text version.

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WIRED co-founder and tech author +Kevin Kelly discusses 12 Big Things that will affect your business and life. Should you fear artificial intelligence? Are Skynet and Terminators inevitable? And why do WIRED's graphic designers make some pages so hard to read these days? All this and more!

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Dr. +Jennie Wong is a psychologist and an expert in online shopper behavior. She's also the founder of ShoppingQuizzes, a company that creates quizzes that boost customer engagement and loyalty. Jennie and I talk about how any #ecommerce site can increase visitor engagement and convert more visitors to customers. 
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