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Steve Farnsworth
4,581 followers -
B2B Marketing Geek
B2B Marketing Geek

4,581 followers
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I talk to Impress Labs, a B2B communications agency, Managing Partner, Martijn Pierik.

In this B2B Marketing Minute I ask him:
How has the nature of communications and marketing campaigns changed in the last 5/10 years?

With the domination of mobile, how must marketers adapt?

What technology do B2B marketers need to know and use proficiently?

Do B2B marketers need to learn to code?

As metrics and analytics become mandatory in marketing, what guidance can you give on where marketers can start to incorporate this into their skill set?

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This week we are talking to Robert Rose about his second book – Experiences: The Seventh Era of Marketing. Robert is the Chief Strategy Officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group.

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A few thoughts on marketing predictions for 2015

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The majority of my clients are mid-sized companies and don’t always have the same marketing war chest of the bigger guys. It’s not unusual to have to work on a tight budget. As such, I regularly am seeking for tools that allow me to help them create…

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In Part 1 I shared what I saw coming in 2015 for digital marketers. For this post I look  at few key trends that I think are worth knowing about. Taking The Notion Of “Brands Are Publishers” And Pushing The Boundaries How that plays out: We’ll focus on…

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These are the trends that stand out from working with midsized clients, and that influences what I advise to them. In part 2, I will look at what other digital marketers I respect are saying and what trend data is worth keeping in mind as you up your…

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Freakin' brilliant visual storytelling of duel stories.  Honda ad, but you must press the "R" key while watching. https://www.hondatheotherside.com/

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In Creating A Powerful Content Marketing Framework Part 1 I talked with Erin Robbins O’Brien, the COO of GinzaMetrics, about some of the key components for that framework. But what are the steps you want to take for putting it all together? What should…

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Social media has been the answer that marketers have been looking for to elevate their efforts. Since the advent of the internet, they consider it as a quick marketing ground to be influential—with a single click, their content can reach a wider scope…

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A content marketing framework (a standardized process) is basically something that will allow you to create as close to a close-loop system as your business will let you get. It’s the thing that allows you to develop a process that can be duplicated, not…
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