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Kok Hong Poh
Living at the intersection of communications and content strategy
Living at the intersection of communications and content strategy

Kok Hong's posts

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I'm coming out of a 7-day trial of Buffer for Business today. The experience has been... very surprising. I've seen posts (original and curated) published with Buffer have organic reach as low as a 10th of contemporaneous posts published directly on Facebook.

What's your recent experience with 3rd party Facebook publishing apps? I'm not going to pay to use Buffer if it's going to reduce reach by an order of magnitude, no matter how great the user experience.

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Some correct me if I'm wrong (my observations are based on 6 months' worth of concurrently running a website along with managing multiple Facebook pages) but the optimal dimensions of images on Facebook seems to be always changing. When I launched my Wordpress website last year, posts' featured image displayed perfectly on Facebook. Now they're cropped off awkwardly when shared on the platform.

Has this been true in your case? Do you go back and recrop all your images? Or do you find some way to anticipate this so that important parts of your images (copy, faces, etc) are always near the centre, clear of future changes on Facebook?

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What I hate about LinkedIn: Faux #analytics that drive only output, not outcomes.

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Intelligent content seems to be on everyone's minds these days. A couple of days ago, I wrote a post about it, and a week or so before that, Ann Rockley's article sparked some discussion in this forum.

Now, we have journalists talking about intelligent content principles (building small chunks of content in with the main article, connecting them from a single place in the content model) and how it helps journalism. Beauty!

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Waterfall processes in content development is no less evil than in software development.


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Last year, Business Insider interviewed Marques Brownlee, a 20-year-old college student who has nearly 2 million subscribers on his YouTube channel. If you've not seen his videos, (and you definitely would have if you're into tech and gadgets,) he's incredibly influential online, and former Google VP Vic Gundotra once called him "the best technology reviewer on the planet right now." His journey is one all passionate content marketers would be familiar with.


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If you've ever entertained the notion that information as having a life of its own (think memes), pondered about the limitations of human reason,  or studied the power of myth in civilisations, you'd know that narratives nothing but trojan horses, designed to invade our minds and penetrate the social organism.

#contentstrategy #storytelling  
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