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Kok Hong Poh
Attended Nanyang Technological University
Lives in Singapore
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Kok Hong Poh

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Waterfall processes in content development is no less evil than in software development.

#contentstrategy
 
Waterfall content development? You’re doing it wrong. http://www.scriptorium.com/2015/06/aligning-product-content-localization/ (via @scriptorium)#contentstrategy #techcomm
Product development decisions do feed into content and content into localization, but, in the other direction, localization decisions also drive product development. For example: Every time you add a new locale, you need to make sure that your product can support the local language, regulations, ...
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Kok Hong Poh

▸ General repartee  - 
 
I know this is not really content strategy, but that's exactly why I wanted to share it here. It's a great reminder that, for all the art and science of content design and strategy, the craft of UX and CS ultimately doesn't exclude the need for information literacy. http://www.citylab.com/design/2015/06/when-maps-lie/396761/?utm_source=atlanticFB
Tips from a geographer on how to avoid being fooled.
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There is more in this extensive article than suggested by its title.  

I was reading something on the website FiveThirtyEight that was filled with maps, but I could get no useful information from them.  They were just decorative, looking authoritative but not helping me get specifics.  
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If you've ever entertained the notion that information as having a life of its own (think memes), pondered about the limitations of human reason,  or studied the power of myth in civilisations, you'd know that narratives nothing but trojan horses, designed to invade our minds and penetrate the social organism. https://www.linkedin.com/pulse/do-you-have-trojan-horse-story-your-change-project-anjali-sharma?trk=hp-feed-article-title

#contentstrategy #storytelling  
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Here’s How to Extract Expert Knowledge From Your Next Interviewee

What’s the best way to get interviewees to reveal their expert knowledge on your podcast and provide value to your listeners?

For several years, I worked as a radio producer for an Irish national radio station, and I had the opportunity to study master interviewers at work.

While researching this article, I found many expert podcasters approach interviews with the same mindset and focused techniques as professional broadcasters.

So, how do you conduct an engaging business interview people will remember?

Here’s how to run an audio interview like a professional broadcaster in five straightforward steps.
http://www.copyblogger.com/extract-expert-knowledge/
How do you conduct an engaging business interview people will remember? Here are five steps to help you interview guests like a professional broadcaster.
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So it's mobile that killed the infographic star.
 
Interesting developments for the infographic. Now people are concentrating on insights, not just data. #infographic  #dataviz
If you've seen fewer experimental data visualizations lately, it's only because the medium has grown up and gotten a job.
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Kok Hong Poh

▸ Measuring & ROI  - 
 
Content audit for startups?

I'm currently working in a startup and facing a problem that's seldom addressed in CS literature: How do you do a content audit when there's no website? There's no links to crawl through; no bad links to fix; and the "content gap" that colleagues tell me about sounds more like miles of coastline waiting to be extended by dumping sand.

Or am I looking at the wrong problem? I.e. skip this step and work on content creation already?
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+Michael Andrews Thanks for the startup cheat sheet, it's a very useful reference.

+Vinish Garg The CS community over at LinkedIn agrees that competitive benchmarking is a good start. Based on my initial research, there's a dearth of information in the local market, which is both a huge blessing (content is the blue ocean, woot) as well a curse (there's virtually no content benchmarks).

Right now my challenge is on the digital front: without much local content, I'm near certain that the most relevant keywords/SERPs end up on overseas websites. Other than more focus groups, is there any research I can do online, any way I can test for relevant keywords?
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Kok Hong Poh

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Last year, Business Insider interviewed Marques Brownlee, a 20-year-old college student who has nearly 2 million subscribers on his YouTube channel. If you've not seen his videos, (and you definitely would have if you're into tech and gadgets,) he's incredibly influential online, and former Google VP Vic Gundotra once called him "the best technology reviewer on the planet right now." His journey is one all passionate content marketers would be familiar with.

#contentmarketing
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▸ Measuring & ROI  - 
 
All round, this is a fantastic case study about content marketing: cost, partnerships, distribution, measurement, and a risk-taking mindset that is, oddly enough, common enough in app development but not content development.

#contentmarketing #leadgeneration #growthhacking  
It was on the 4th of April (Saturday) night and our article on Techcrunch had just gone live. It was Sunday, 7 30 AM in the morning in India, where I
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“if you have fresh perspectives about your domain, there is an audience that’s waiting to hear your perspectives.”  That's a nice message, though it can be a leap of faith as well. The author didn't go into how he chose his angle, but I'm guessing he was confident there was an audience for it, given the business critical dimension of the topic (pricing).  
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These days, "content-first" has come to mean writing the content first before designing the website or app. Or did I misunderstand the term when I first heard it?

#contentstrategy #ux
Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about content-first design, download the free e-book Web UI Design for the Human ...
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This bit explains my main doubt about intelligent content better than I ever could:

"... you cannot ever be sure that the structure you apply to your content today will apply to future purposes that you do not yet understand. In this sense, the idea that structured writing can “future proof” your content is misleading. It can only guarantee future uses you foresee today."

#contentstrategy   #intelligentcontent  
 
I really like this new article from +Mark Baker on structured writing. It's a simple idea to talk about constraints, but I haven't seen other people mention it in the context of writing.  I'm guessing Mark can make that connect since he knows a bit about code, where constraints are very important.  We instead tend to think about constraints as a mandatory instruction for the field of a form (a constraint on us as writers), rather than a "rule that shapes, defines, or limits the content."

Share your thoughts - sure Mark would be happy to hear them.
Mark Baker frames the course of his series on structured writing by designing a working definition for content developers moving to structured writing.
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Now that they mention it...

#contentmarketing #contentstrategy
 
*How Emails Are Evolving into Mailable Microsites
by +Chad White

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules.

Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox.

In this post are some examples of new email functionality that we need to pay attention to...
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[From your instagram feed, you can follow my daily pictorial journey here: http://goo.gl/PFVewb]

Your brand values are everywhere, especially in little nooks and crannies.  This is a great example.

It makes you smile. It makes you love the brand a bit more. But, most of all, it really delights you that there is someone at this company that cares so much.

Almost all companies fail at this (except one famous one). The price of always wanting to scale, to be big, to be efficient. Sad.

But, let's rejoice at the examples we can find!

#branding #marketing #values #surpriseanddelight
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292 people
Dartland Lee's profile photo
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Work
Occupation
Content strategist
Skills
copywriting, content strategy, social media, storytelling, information architecture, public relations, marketing, speechwriting, media relations, crisis communications, web content management, knowledge management, change management, journalism, crisis communications, information design, WCAG
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Singapore
Story
Tagline
Living at the intersection of communications and content strategy
Introduction
Trained as a digital journalist early in my career, I've more than 10 years’ experience in public affairs and media relations with the Singapore government and the IT industry. I've written copy for broadcast, print and digital ads, as well as the occasional feature piece. 

By a quirk of fate (fate being the explosion of the Internet), I've also done extensive work as a content strategist. I've handled content governance, information architecture and content development for a number of Singapore Government websites in both client and agency roles.

Despite being known as the IT guy in whichever organisation I join, my focus has always been on the human side of technology: user experience (UX), stakeholder buy-in, change management and content lifecycles.
Bragging rights
Former digital newsroom neophyte. Writes high Flesch-Kincaid scoring copy on the first pass. Still diagrams sentences on paper.
Education
  • Nanyang Technological University
    Applied Economics, 1997 - 2000
  • Nanyang Junior College
    1993 - 1994
  • Raffles Institution
    1989 - 1992
Basic Information
Gender
Male
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