Product development decisions do feed into content and content into localization, but, in the other direction, localization decisions also drive product development. For example: Every time you add a new locale, you need to make sure that your product can support the local language, regulations, ...
There is more in this extensive article than suggested by its title.
I was reading something on the website FiveThirtyEight that was filled with maps, but I could get no useful information from them. They were just decorative, looking authoritative but not helping me get specifics.
Intelligent content seems to be on everyone's minds these days. A couple of days ago, I wrote a post about it, and a week or so before that, Ann Rockley's article sparked some discussion in this forum.
Now, we have journalists talking about intelligent content principles (building small chunks of content in with the main article, connecting them from a single place in the content model) and how it helps journalism. Beauty!
Last year, Business Insider interviewed Marques Brownlee, a 20-year-old college student who has nearly 2 million subscribers on his YouTube channel. If you've not seen his videos, (and you definitely would have if you're into tech and gadgets,) he's incredibly influential online, and former Google VP Vic Gundotra once called him "the best technology reviewer on the planet right now." His journey is one all passionate content marketers would be familiar with.
All round, this is a fantastic case study about content marketing: cost, partnerships, distribution, measurement, and a risk-taking mindset that is, oddly enough, common enough in app development but not content development.
“if you have fresh perspectives about your domain, there is an audience that’s waiting to hear your perspectives.” That's a nice message, though it can be a leap of faith as well. The author didn't go into how he chose his angle, but I'm guessing he was confident there was an audience for it, given the business critical dimension of the topic (pricing).
This bit explains my main doubt about intelligent content better than I ever could:
"... you cannot ever be sure that the structure you apply to your content today will apply to future purposes that you do not yet understand. In this sense, the idea that structured writing can “future proof” your content is misleading. It can only guarantee future uses you foresee today."
I really like this new article from +Mark Baker on structured writing. It's a simple idea to talk about constraints, but I haven't seen other people mention it in the context of writing. I'm guessing Mark can make that connect since he knows a bit about code, where constraints are very important. We instead tend to think about constraints as a mandatory instruction for the field of a form (a constraint on us as writers), rather than a "rule that shapes, defines, or limits the content."
Share your thoughts - sure Mark would be happy to hear them.
copywriting, content strategy, social media, storytelling, information architecture, public relations, marketing, speechwriting, media relations, crisis communications, web content management, knowledge management, change management, journalism, crisis communications, information design, WCAG
Living at the intersection of communications and content strategy
Trained as a digital journalist early in my career, I've more than 10 years’ experience in public affairs and media relations with the Singapore government and the IT industry. I've written copy for broadcast, print and digital ads, as well as the occasional feature piece.
By a quirk of fate (fate being the explosion of the Internet), I've also done extensive work as a content strategist. I've handled content governance, information architecture and content development for a number of Singapore Government websites in both client and agency roles.
Despite being known as the IT guy in whichever organisation I join, my focus has always been on the human side of technology: user experience (UX), stakeholder buy-in, change management and content lifecycles.
Former digital newsroom neophyte. Writes high Flesch-Kincaid scoring copy on the first pass. Still diagrams sentences on paper.
Nanyang Technological University
Applied Economics, 1997 - 2000
Nanyang Junior College
1993 - 1994
1989 - 1992
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