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Kok Hong Poh
Attended Nanyang Technological University
Lives in Singapore
303 followers|90,215 views
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Kok Hong Poh

Facebook  - 
 
I'm coming out of a 7-day trial of Buffer for Business today. The experience has been... very surprising. I've seen posts (original and curated) published with Buffer have organic reach as low as a 10th of contemporaneous posts published directly on Facebook.

What's your recent experience with 3rd party Facebook publishing apps? I'm not going to pay to use Buffer if it's going to reduce reach by an order of magnitude, no matter how great the user experience. https://blog.bufferapp.com/3rd-party-facebook
The TL;DR version, is that posts from 3rd tools are not penalized and will perform just as well as posts shared natively to Facebook.
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Kok Hong Poh's profile photoDavid Boutin's profile photoBCEX Experiential Marketing's profile photoAndrij “Andrew” Harasewych's profile photo
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And outward engagement with potential customers! Make friends.
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Kok Hong Poh

Authority  - 
 
What I hate about LinkedIn: Faux #analytics that drive only output, not outcomes.
LinkedIn has integrated game mechanics into their service and used it to drive engagement. Let’s take a closer look at the Gamification of LinkedIn:
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Andrij “Andrew” Harasewych's profile photoKok Hong Poh's profile photoGary Sharpe's profile photo
4 comments
 
I'm with you there, brother!
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Kok Hong Poh

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Waterfall processes in content development is no less evil than in software development.

#contentstrategy
 
Waterfall content development? You’re doing it wrong. http://www.scriptorium.com/2015/06/aligning-product-content-localization/ (via @scriptorium)#contentstrategy #techcomm
Product development decisions do feed into content and content into localization, but, in the other direction, localization decisions also drive product development. For example: Every time you add a new locale, you need to make sure that your product can support the local language, regulations, ...
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Kok Hong Poh

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Last year, Business Insider interviewed Marques Brownlee, a 20-year-old college student who has nearly 2 million subscribers on his YouTube channel. If you've not seen his videos, (and you definitely would have if you're into tech and gadgets,) he's incredibly influential online, and former Google VP Vic Gundotra once called him "the best technology reviewer on the planet right now." His journey is one all passionate content marketers would be familiar with.

#contentmarketing
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Kok Hong Poh

Measuring & ROI  - 
 
All round, this is a fantastic case study about content marketing: cost, partnerships, distribution, measurement, and a risk-taking mindset that is, oddly enough, common enough in app development but not content development.

#contentmarketing #leadgeneration #growthhacking  
It was on the 4th of April (Saturday) night and our article on Techcrunch had just gone live. It was Sunday, 7 30 AM in the morning in India, where I
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“if you have fresh perspectives about your domain, there is an audience that’s waiting to hear your perspectives.”  That's a nice message, though it can be a leap of faith as well. The author didn't go into how he chose his angle, but I'm guessing he was confident there was an audience for it, given the business critical dimension of the topic (pricing).  
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Kok Hong Poh

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These days, "content-first" has come to mean writing the content first before designing the website or app. Or did I misunderstand the term when I first heard it?

#contentstrategy #ux
Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about content-first design, download the free e-book Web UI Design for the Human ...
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Kok Hong Poh

Web Design  - 
 
Some correct me if I'm wrong (my observations are based on 6 months' worth of concurrently running a website along with managing multiple Facebook pages) but the optimal dimensions of images on Facebook seems to be always changing. When I launched my Wordpress website last year, posts' featured image displayed perfectly on Facebook. Now they're cropped off awkwardly when shared on the platform.

Has this been true in your case? Do you go back and recrop all your images? Or do you find some way to anticipate this so that important parts of your images (copy, faces, etc) are always near the centre, clear of future changes on Facebook?
From Twitter to Facebook to Google+, here's a guide to every important social media image size, always kept up-to-date.
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Kok Hong Poh

Structuring & modeling  - 
 
Some correct me if I'm wrong (my observations are based on 6 months' worth of concurrently running a website along with managing multiple Facebook pages) but the optimal dimensions of images on Facebook seems to be always changing. When I launched my Wordpress website last year, posts' featured image displayed perfectly on Facebook. Now they're cropped off awkwardly when shared on the platform.

Has this been true in your case? Do you go back and recrop all your images? Or do you find some way to anticipate this so that important parts of your images (copy, faces, etc) are always near the centre, clear of future changes on Facebook?
From Twitter to Facebook to Google+, here's a guide to every important social media image size, always kept up-to-date.
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It's not just Facebook. Twitter also updates their image sizes periodically. I'd suggest you use a 760 (h) x 400 (w) dimension for your blog posts' featured image so it won't look cropped on Facebook. That's what we do at +Search Engine Journal.
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Kok Hong Poh

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Intelligent content seems to be on everyone's minds these days. A couple of days ago, I wrote a post about it, and a week or so before that, Ann Rockley's article sparked some discussion in this forum.

Now, we have journalists talking about intelligent content principles (building small chunks of content in with the main article, connecting them from a single place in the content model) and how it helps journalism. Beauty!
"It's been a process to train editors' and reporters' brains that this isn’t print. You can go back as many times as you want and add in extra grafs."
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Kok Hong Poh

General repartee  - 
 
I know this is not really content strategy, but that's exactly why I wanted to share it here. It's a great reminder that, for all the art and science of content design and strategy, the craft of UX and CS ultimately doesn't exclude the need for information literacy. http://www.citylab.com/design/2015/06/when-maps-lie/396761/?utm_source=atlanticFB
Tips from a geographer on how to avoid being fooled.
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There is more in this extensive article than suggested by its title.  

I was reading something on the website FiveThirtyEight that was filled with maps, but I could get no useful information from them.  They were just decorative, looking authoritative but not helping me get specifics.  
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Kok Hong Poh

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If you've ever entertained the notion that information as having a life of its own (think memes), pondered about the limitations of human reason,  or studied the power of myth in civilisations, you'd know that narratives nothing but trojan horses, designed to invade our minds and penetrate the social organism. https://www.linkedin.com/pulse/do-you-have-trojan-horse-story-your-change-project-anjali-sharma?trk=hp-feed-article-title

#contentstrategy #storytelling  
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Kok Hong Poh

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Here’s How to Extract Expert Knowledge From Your Next Interviewee

What’s the best way to get interviewees to reveal their expert knowledge on your podcast and provide value to your listeners?

For several years, I worked as a radio producer for an Irish national radio station, and I had the opportunity to study master interviewers at work.

While researching this article, I found many expert podcasters approach interviews with the same mindset and focused techniques as professional broadcasters.

So, how do you conduct an engaging business interview people will remember?

Here’s how to run an audio interview like a professional broadcaster in five straightforward steps.
http://www.copyblogger.com/extract-expert-knowledge/
How do you conduct an engaging business interview people will remember? Here are five steps to help you interview guests like a professional broadcaster.
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Story
Tagline
Living at the intersection of communications and content strategy
Introduction
Trained as a digital journalist early in my career, I've more than 10 years’ experience in public affairs and media relations with the Singapore government and the IT industry. I've written copy for broadcast, print and digital ads, as well as the occasional feature piece. 

By a quirk of fate (fate being the explosion of the Internet), I've also done extensive work as a content strategist. I've handled content governance, information architecture and content development for a number of Singapore Government websites in both client and agency roles.

Despite being known as the IT guy in whichever organisation I join, my focus has always been on the human side of technology: user experience (UX), stakeholder buy-in, change management and content lifecycles.
Bragging rights
Former digital newsroom neophyte. Writes high Flesch-Kincaid scoring copy on the first pass. Still diagrams sentences on paper.
Education
  • Nanyang Technological University
    Applied Economics, 1997 - 2000
  • Nanyang Junior College
    1993 - 1994
  • Raffles Institution
    1989 - 1992
Basic Information
Gender
Male
Work
Occupation
Content strategist
Skills
copywriting, content strategy, social media, storytelling, information architecture, public relations, marketing, speechwriting, media relations, crisis communications, web content management, knowledge management, change management, journalism, crisis communications, information design, WCAG
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Singapore