A biography of Austrian Formula 1 champion driver Niki Lauda and the 1976 crash that almost claimed his life. Mere weeks after the accident, he got behind the wheel to challenge his British rival, James Hunt.
- PLANET IMPULSEBusiness Strategy - Advisory Board Member, 2012 - present
- ICUBE-NEWYORKDigital Strategy Director, 2001 - present
- QWANZ.COMDigital Strategy - Advisory Board Member, 2011 - 2012
He further honed his Mad Man skills at Euro-RSCG & FCA!, Marseille & Paris. Career interests took him to Hong Kong, where he developed an expertise in cross-cultural trend analysis & founded his own design & branding agency "Concept a Gogo" partner with Carré Noir - Paris (now Publics).
In 2000, after 8 successful years creating (memorable) fun branding campaigns in Asia, he decided to come to NY to join the digital agency ICUBE-NEWYORK and co-founded the [321-GO] strategic network.
Eric handles integrated communications programs for renowned ad agencies, including Carré Noir (Publicis), FCA! (Publicis), Euro-RSCG and Leo Burnett as well as Fortune 5000s. Today he is a shareholder and is on the Board of Advisors for start-ups like Qwanz.com (Social Opinion Graph) as well as the very innovative proximity marketing solution PlanetImpulse.com (Walking Digital Billboards).
Double major in Economics & Advertising from CNED & the University of Toulon-Provence-French Riviera. Studied at the joint MBA program of Strathclyde + Hong Kong Baptist Universities. A world traveler, he memorializes his adventures in short stories, videos and photos. A consummate art, design & automobile enthusiast, he is married to a talented NY fashion designer.
- University of StrathclydeMBA program (in Hong Kong), 1996 - 1997
- CNED - ParisBA Advertising & Mass Communications, 1984 - 1986
- Université de Toulon - Provence Alpes Côte d'AzurBSc Economics, 1984 - 1987
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