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Pashmina Lalchandani
Works at Flow Simple
Attended Rensselaer Polytechnic Institute
Lives in Denver, CO
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Pashmina Lalchandani

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SERP changes for local. How will this affect ad positioning?
Starting today, when you search Google for restaurants, bars or other local places on your desktop, you’ll see an interactive “carousel” of local results at the top of the page. 

Give it a go—type or say “mexican restaurants,” or try any similar search for restaurants, bars or hotels. Click on one of the places in the carousel to get more details on it, including its overall review-based score, address and photos. If you want to see more places, click the arrow at the right of the carousel. And you can zoom in on the map that appears below the carousel to restrict your search to only places in a specific area.

While some iPad and Nexus tablet users have seen this new look since December, we’re excited to expand to desktop. The interactive “carousel” is rolling out in English in the U.S.—we’ll add more features and languages over time.
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Pashmina Lalchandani is the owner of Flow Simple.
Pashmina Lalchandani has been managing Google Adwords campaigns for 10 years. She is experienced at developing online marketing campaigns to help business maximize internet growth and revenue.

Pashmina Lalchandani is the Owner of Flow Simple, an internet marketing agency that serves local business owners. Flow Simple helps businesses with their internet presence management and all aspects of online marketing. Flow Simple recently launched Spring specifically to help local businesses manage their online marketing.
Bragging rights
RPI Founders Award
  • Rensselaer Polytechnic Institute
    1999 - 2003
Basic Information
Internet Marketing
Google Adwords Certified Professional, Google Analytics Certified Individual
  • Flow Simple
    Owner, 2010 - present
    Flow Simple manages online marketing efforts for local business owners. Services include paid ad search (PPC), Google Adwords management, Facebook ad campaigns, Google Analytics support & reporting, local search optimization, reputation and social media management, and website presence management. We ensure our clients are visible and interacting online, where people are searching for their products and services. Our marketing efforts are results driven, measured, and profitable.
  • CQG
    Product Owner / Senior User Experience Designer, 2006 - 2010
    Oversaw UX enhancements to flagship product, CQG Integrated Client, a decision making, analytics, and trade routing software. Generated concepts, groundbreaking prototypes, and designs for product enhancements to acquire new users and reduce churn. Prioritized opportunities, identified risks for UX enhancement projects. Frequent collaboration with the CEO and VPs, along with business drivers, architects, and developers to improve legacy software and define new solutions.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Denver, CO
Breckenridge, CO - Atlanta, GA - Miami, FL - Denver, CO