Internet entrepreneur Mr. Michael Fertik is the Chief Executive Officer and founder of Reputation.com, the world’s premier online reputation management and personal privacy company. A graduate of Harvard University, Michael Fertik studied History and Literature. Despite a demanding student schedule, Michael Fertik had already established two Internet companies by the time he earned his Bachelor of Arts. Securing $7 million in venture capital to fund his ideas, Michael Fertik created TruExchange Inc., a platform from real-time trading and matching that provided software to private and public sector companies around the globe. Earning his undergraduate degree in 2000, Michael Fertik served as the President of TruExchange for two years before enrolling at the Harvard Law School. While studying for his Juris Doctor, Michael Fertik also became interested in Internet law and the nebulous jurisdictions that monitor it. After earning his degree, Michael Fertik served as a clerk under Chief Judge Danny J. Boggs for a year before co-founding Reputation.com. Over the past four years, Michael Fertik has diligently worked to expand the products and services that Reputation.com offers. At present, Michael Fertik offers his clients the tools to remove themselves from data mining company registries, monitor their own and family member's online presence, and control the personal information that is available through Internet search engines. Michael Fertik remains deeply entrenched in the world of online reputation management, regularly authoring pieces for his personal blog and writing articles for prominent publications around the world. Recently, Michael Fertik published Wild West 2.0, a book that examines the newly created realm of social media and Web 2.0, educating readers about the fundamentals of reputation management. In his book, Michael Fertik compares Web 2.0 to the American West, an unpoliced frontier where individuals must learn to protect themselves.