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Natalie Zmuda
Works at Crain Communications Inc.
Attended Ohio University
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Natalie Zmuda

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People
In her circles
1 person
Have her in circles
542 people
Santiago Rivera's profile photo
Emilee Cole's profile photo
David Kley's profile photo
Matt Quinn's profile photo
Pamela Jenkins's profile photo
Ashish Kesarwani's profile photo
sumanta das's profile photo
‫محمد الحمودي‬‎'s profile photo
Yunchenda Edu's profile photo
Work
Occupation
Journalist
Employment
  • Crain Communications Inc.
    Reporter, present
Basic Information
Gender
Female
Story
Introduction
Reporter covering retail and non-alcoholic beverages at Advertising Age.
Education
  • Ohio University
    Journalism, 1998 - 2002
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Contributor to
Natalie Zmuda's +1's are the things they like, agree with, or want to recommend.
Coca-Cola Gets Hands-on With Its Own Digital Billboards | MediaWorks - A...
adage.com - written by Natalie Zmuda

Late last year, Coca-Cola started rolling out its Digital Network, a group of 28 electronic billboards in 27 markets that the company owns and operates.

Hurricane Irene to Help Some Retailers, Hurt Others | News - Advertising...
adage.com - written by Natalie Zmuda

With Hurricane Irene on the way, home-improvement chains are doing brisk sales, but apparel and office-supply outlets could miss out on back-to-school sales

Halloween Spending Expected to be Scary Good | News - Advertising Age
adage.com - written by Natalie Zmuda

The average person plans to spend $72.31 on Halloween, up from $66.28 last year.

CMO Interview: InterContinental Hotels Battles Amenity Creep | CMO Strat...
adage.com - written by Natalie Zmuda

InterContinental Hotels CMO Eric Pearson says defining and differentiating brands is crucial, but then you must make sure they live up to the hype.

The Top 10 Back-to-School Ads: Tech Up, Apparel Down | News - Advertisin...
adage.com - written by Natalie Zmuda

Want to make the best of your back-to-school ad? Get technical. Ace Metrix ranks the top 10 ads this season, and most of them have a tech twist.

BuzzMachine
www.buzzmachine.com

No one owns a hashtag. July 27th, 2011. The beauty of a hashtag is that no one can control it. A hashtag is not like a marketing, media, or

Speedo Wades Into the Social-Media Pool | News - Advertising Age
adage.com - written by Natalie Zmuda

Speedo's new digital platform, Pace Club, aims to foster community and broaden consumer base.

The Top 10 Back-to-School Ads: Tech Up, Apparel Down | News - Advertisin...
adage.com - written by Natalie Zmuda

Want to make the best of your back-to-school ad? Get technical. Ace Metrix ranks the top 10 ads this season, and most of them have a tech twist.

Coca-Cola Lays Out Its Vision for the Future at 2010 Meeting | News - Ad...
adage.com - written by Natalie Zmuda

Amid some 200 analysts, investors and media last week, Coca-Cola CEO Muhtar Kent made a confession.

Gap Launches Global Campaign | News - Advertising Age
adage.com - written by Natalie Zmuda

Steps toward turning around the Gap brand will be on display in the coming weeks, as fall products hit store shelves and a new campaign breaks.

CMO Interview: InterContinental Hotels Battles Amenity Creep | CMO Inter...
adage.com - written by Natalie Zmuda

InterContinental Hotels CMO Eric Pearson says defining and differentiating brands is crucial, but then you must make sure they live up to the hype.

CMO Interview: InterContinental Hotels Battles Amenity Creep | CMO Inter...
adage.com - written by Natalie Zmuda

InterContinental Hotels CMO Eric Pearson says defining and differentiating brands is crucial, but then you must make sure they live up to the hype.

Lowe's to Debut New Campaign, Tagline | News - Advertising Age
adage.com - written by Natalie Zmuda

New app will allow Lowe's consumers to keep track of household purchases (and chores) over time.

Pepsi Refresh Project Faces Cheating Allegations | News - Advertising Age
adage.com - written by Natalie Zmuda

Pepsi Refresh, the much-lauded initiative that awards grants for civic and social programs, is facing allegations of cheating.