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Andrew Gaukrodger
Content Strategy Director @ POSSIBLE
Content Strategy Director @ POSSIBLE

Andrew Gaukrodger's posts

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The ultimate soft and gooey brownie! 

Prep time: 20 mins 
Cook time: 30 mins

You'll need:
175 g unsalted butter
3 medium eggs
250 g caster sugar
75 g plain flour
50 g chopped walnut (Optional)
175 g Bournville chocolate
40 g Bournville cocoa powder

To make:
1. Preheat oven to 180⁰C, gas mark 4. Grease and line the base and sides of a 20cm square cake tin with baking parchment.
2. Melt the chocolate and butter in a bowl over a pan of simmering water. Cool slightly.
3. Whisk the eggs and sugar until thick and creamy, pour over the chocolate mixture and fold in.
4. Sift in the flour and cocoa and fold in the nuts. Pour into the prepared tin, making sure it goes right into the corners and bake for 25-30 minutes. The top should be crusty with a slight wobble underneath.
5. Cool completely in the tin (can refrigerate overnight which aids cutting) and then cut into squares or triangles.

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Guardian introduce "republican" button to hide all royal baby related news.

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This is the social and search analysis tool that I've been searching for: Amazing and free!!!

"Apple's next billion customers were 6 when the iPhone was first introduced, they're now 14" Wow do I feel old today?

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Cool new feature from Google helps you build an infographic from loads of research studies:
Google Databoard Launch
Posted by +Mark Burke , Google Engage Ireland

It’s important for businesses to stay up to date about the most recent research and insights related to their industry. Unfortunately -- with so many new studies and with data being updated so often -- it can be difficult to keep up. To make life easier for businesses, we created the Google Databoard, which allows you to explore and interact with all of our industry-leading research in a unique and immersive way. Using the Databoard, you can share important insights with others through email or social networks. You can also curate a customized infographic out of whichever of the charts or data points you select. Creating an infographic is quick and easy, and you can share the finished product with your friends or colleagues. 

The Databoard is launching with 4 studies, and new studies will be added frequently so be sure to check back often. To get started exploring the Databoard and creating your own infographic check out this video and visit

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The end of paid search as we know it: FTC thinks the shading isn't prominent enough. Will it affect UK search though?

Great! Feedly works fine until Reader goes away and now I don't have any RSS reader. Any suggestions?

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UK and Ireland preparing for 22nd July auto-upgrade of AdWords. Best to upgrade yourself otherwise campaign defaults will be used:
Enhanced Campaigns Stories to Help You Prepare for the July 22 Auto-Upgrade
Posted By +Mark Burke, Google Engage Ireland

With the new auto-upgrade for enhanced campaigns on July 22nd in mind - here is a look at a few industry leading success stories from around the world, including M&M's, Colombo & Hurd and American Apparel.

Although no two accounts are the same, it is apparent that the same key benefits that we've consistently heard from industry leaders and advertisers are similar - and are included in this blog.
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