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Ted Shelton
627 followers -
Global Leader Digital Consulting Genpact
Global Leader Digital Consulting Genpact

627 followers
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Ted's posts

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What do you think? Is Uber an example of a company using a disruptive innovation to enter an existing marketplace and displace incumbents? https://www.linkedin.com/pulse/what-disruption-anyway-ted-shelton

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Driving transformation in your organization requires "The Emotive Ingredient" by @tshelton on @LinkedIn https://www.linkedin.com/pulse/emotive-ingredient-ted-shelton

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Five Years May Be Too Long
If you were an architect designing a brand new commercial building in downtown Los Angeles, the city building code would require that you include in your plans one parking place for every 250 s.f. of floor space. An exception might allow you to reduce this ...

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Some thoughts on the importance of managing innovation as a process https://www.linkedin.com/pulse/5-years-may-too-long-ted-shelton

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Turning the good ship Twitter
Much has been written on the fate of Twitter over the last few weeks as Jack Dorsey (@jack) has retaken the helm and promised to put the company back on course. And a lot of what has been written is sensible and constructive but mostly either misses the cor...

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Not that Jack Dorsey needs any more advice than he is probably already getting, but here is what I'd focus on if my job was to fix Twitter:
https://www.linkedin.com/pulse/turning-good-ship-twitter-ted-shelton

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Sustainable Competitive Advantage
My contention is that the true object of strategy is to sustain value creation, which demands a capacity to relentlessly create and capture new value. The difficulty with setting a given market position or competitive advantage as your strategy’s goal is th...

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Three reasons companies do a poor job of developing sustainable competitive advantage.. https://www.linkedin.com/pulse/sustainable-competitive-advantage-ted-shelton

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Media Spend: Traditional vs Digital
At least once a week I get asked a question by a client like this one I recently received, from one of the world's largest CPG companies: How do we spend our Digital Marketing budget more rationally? Often the question is more focused on the transformation ...
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