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When Small Innovations Solve Big Problems, Everyone Wins - It’s been eight years since the iPhone debuted – eight years since the way we communicate with each other drastically changed. Just think about how often you sit down at a desktop or laptop computer now, outside of your workday. It’s becoming more rare every day as mobile technologies like smartphones and tablets give us immediate and constant access to personal email, social media accounts, apps that let us ord... http://ow.ly/2X86Mb
It’s been eight years since the iPhone debuted – eight years since the way we communicate with each other drastically changed. Just think about how often you sit down at a desktop or laptop computer n
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5 Content Marketing Lessons Learned From #TheDress - As you probably remember February 26th 2015 will live in infamy, the dress caused one of the biggest online wars in the history of the Internet, and all started with a simple question, “What color is this dress?” Within 24 hours, the Tumblr post and picture had 30 million page views. http://ow.ly/2X4P8z
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The Social Insider: Social Business Professionals on the Move, April 2015 http://ow.ly/2WYFUP
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The Popularity Of Infographics And How To Use Them to Your Advantage [INFOGRAPHICS] http://ow.ly/2WXO2m
According to the Google Trends data on infographics, their outstanding growth in search interest is obvious. The popularity of this phenomenon began to steadily increase in 2010 and has been conti
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Why Consumers Crave Content Personalization - Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. Today, this is no longer the case. The fact is, we crave personalized experiences when it comes to engaging with businesses because we want to feel like our interests and preferences are actually taken into account.  http://ow.ly/2WWb9M
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Social Business Strategy: How to Prevent a Digital Muddle - I sometimes hear managers say to their reports “Just keep on doing what you’re doing.” As soon as I hear this, I begin to wonder: “Do they know where they’re going with what they’re doing?” When it comes to social business, “keep on doing” often means the firm’s online activities may be taking them far, far away from the goals they set out to reach. http://ow.ly/2WS5ee
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Sprinklr Acquires Get Satisfaction to Fill Out Their Experience Cloud http://ow.ly/2X6DZa
On the heels of last week’s announcement of a new $46 million round of funding (that put the valuation of the company in the billion dollar category), social media management platform Sprinklr announc
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Should Marketers Care About Social Media Fan Counts? - Most brands don’t need big fan or follower bases. The targeted paid content solutions in each platform is very good and getting better every day. If you want to reach a particular segment, you will do it with a thoughtful 3-step dance. http://ow.ly/2X1rsg
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Word of Mouth: If You Build It, Will They Come? - There is a deceptive slogan floating around our culture–one that says, “If you build it, they will come.” This movie misquote leaves out an important factor: If they don’t know it exists, why would they come anywhere near it? How would they find it? http://ow.ly/2WY4uu
There is a deceptive slogan floating around our culture–one that says, “If you build it, they will come.” This movie misquote leaves out an important factor: If they don’t know it exists, why woul
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Social Media Fail: Bad Images and 11 Easy Fixes - You’ve heard it said that images and videos are the golden ticket on social media. Well, I must say I disagree. Good images are the ticket. That one little modifier—good—qualifies the whole idea. From Snapchat to Instagram to Twitter to Facebook, there are enough bad images floating around out there to make me want to scroll faster every time I get online. But take heart, finding good images and shooting good video are b... http://ow.ly/2WWorS
You’ve heard it said that images and videos are the golden ticket on social media. Well, I must say I disagree. Good images are the ticket. That one little modifier—good—qualifies the whole idea.
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What It Means to Be a Data-Driven Marketer in 2015 - The quickest way to make a CMO roll their eyes is to tell them they should be making more data-driven decisions. Of course we should, everyone knows that. Unfortunately there are a lot of “buts” attached to making this a reality. http://ow.ly/2WV7RL
The quickest way to make a CMO roll their eyes is to tell them they should be making more data-driven decisions. Of course we should, everyone knows that. Unfortunately there are a lot of “buts” attac
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It Takes a Motley Crew to Make a Marketing Automation Team - The pioneers of the marketing automation industry were — not surprisingly — very smart marketers. They slapped the word “automation” next to “marketing,” and boom, their targets instantly started thinking that these tools could run chunks of their marketing programs… automatically. Set it up, let it run, make millions, retire. No humans need apply. http://ow.ly/2WRLZp
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46 people
Kiesha Nickerson's profile photo
Orlando Web Design and SEO Company's profile photo
AMIRE Strategic Digital Marketing's profile photo
Pamelia Schaeffer's profile photo
Celine Lai's profile photo
Jenise Santiago's profile photo
Sami Laakkonen's profile photo
Youneeq Victoria, BC's profile photo
Roland Zelhof's profile photo
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Social media management and consulting firm in Buffalo, NY.