Profile cover photo
Profile photo
Higher Visibility
45 followers -
Social media management and consulting firm in Buffalo, NY.
Social media management and consulting firm in Buffalo, NY.

45 followers
About
Higher Visibility's posts

Post has attachment
When Small Innovations Solve Big Problems, Everyone Wins - It’s been eight years since the iPhone debuted – eight years since the way we communicate with each other drastically changed. Just think about how often you sit down at a desktop or laptop computer now, outside of your workday. It’s becoming more rare every day as mobile technologies like smartphones and tablets give us immediate and constant access to personal email, social media accounts, apps that let us ord... http://ow.ly/2X86Mb

Post has attachment
Sprinklr Acquires Get Satisfaction to Fill Out Their Experience Cloud http://ow.ly/2X6DZa

Post has attachment
5 Content Marketing Lessons Learned From #TheDress - As you probably remember February 26th 2015 will live in infamy, the dress caused one of the biggest online wars in the history of the Internet, and all started with a simple question, “What color is this dress?” Within 24 hours, the Tumblr post and picture had 30 million page views. http://ow.ly/2X4P8z

Post has attachment
Should Marketers Care About Social Media Fan Counts? - Most brands don’t need big fan or follower bases. The targeted paid content solutions in each platform is very good and getting better every day. If you want to reach a particular segment, you will do it with a thoughtful 3-step dance. http://ow.ly/2X1rsg

Post has attachment
The Social Insider: Social Business Professionals on the Move, April 2015 http://ow.ly/2WYFUP

Post has attachment
Word of Mouth: If You Build It, Will They Come? - There is a deceptive slogan floating around our culture–one that says, “If you build it, they will come.” This movie misquote leaves out an important factor: If they don’t know it exists, why would they come anywhere near it? How would they find it? http://ow.ly/2WY4uu

Post has attachment
The Popularity Of Infographics And How To Use Them to Your Advantage [INFOGRAPHICS] http://ow.ly/2WXO2m

Post has attachment
Social Media Fail: Bad Images and 11 Easy Fixes - You’ve heard it said that images and videos are the golden ticket on social media. Well, I must say I disagree. Good images are the ticket. That one little modifier—good—qualifies the whole idea. From Snapchat to Instagram to Twitter to Facebook, there are enough bad images floating around out there to make me want to scroll faster every time I get online. But take heart, finding good images and shooting good video are b... http://ow.ly/2WWorS

Post has attachment
Why Consumers Crave Content Personalization - Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. Today, this is no longer the case. The fact is, we crave personalized experiences when it comes to engaging with businesses because we want to feel like our interests and preferences are actually taken into account.  http://ow.ly/2WWb9M

Post has attachment
What It Means to Be a Data-Driven Marketer in 2015 - The quickest way to make a CMO roll their eyes is to tell them they should be making more data-driven decisions. Of course we should, everyone knows that. Unfortunately there are a lot of “buts” attached to making this a reality. http://ow.ly/2WV7RL
Wait while more posts are being loaded