Facebook CEO Mark Zuckerberg:  "We expect this rate [of sharing] will double every 10 years. So in 10 years from now, people will be sharing about 1,000 times as many things as they do today."

Either CNET quoted this wrong or Mark Zuckerberg doesn't understand math.  If in 10 years we're sharing double, then we'll be sharing 2 times, not 1,000 times, as many things a we do today.


Anyway, Zuckerberg's "social-networking version of Moore's Law" estimate aside, I hate any interpretation of this that says we'll be sharing more private stuff than we do today.  He didn't even say more kinds of things, he said more things.  So if I shared every technology article I read instead of just some, I would be sharing more things, and none of it would be private.  In fact, I do, pretty much, in a way, do just that.  Anybody can not only go to my pinboard account where I bookmark things publicly (http://pinboard.in/u:solomonsucceeds) but they can even subscribe to the RSS feed.

I don't bookmark everything publicly though, though sometimes it's just because I haven't fully read an article that I want to save for later:  if there's a chance the bookmark could appear to be an endorsement when I haven't even completed the article yet, I'll save it privately.  But what if I had the mechanism to share just part of an article?  Part of a video?

Right now, I'm looking at my Facebook and this is what I see friends sharing (or rather, this is what of my friends' activity is being shared, some by them posting):  some stuff about music, some stuff about the debate last night, a profile picture change, a joke about Minecraft, something about a football game, something about a vacation one of my friend's went on, one of my friend's decided to share that he really likes Fall, and multiple of my friends' poetic musings (or possibly just song lyrics I don't know).

Here's what's not shared, but I'm sure these are things that my friends do:

They go to places.  Most of them I would bet aren't Foursquare users.  Most aren't Yelp users.  Some add a location to a Facebook status every so often, but I doubt this is the majority.

They go to movies.  Sometimes they mention it on Facebook.  Sometimes they don't.

They watch TV.  They must be talking about this with their physical social graph.  Why not their Facebook graph?

They probably read some news.  None of which they share.  Occasional exceptions.

They go to school.  They don't mention anything they're studying.

I have 580 friends.  Yet my feed seems empty to me.  But Zuck's right; we will be sharing more; we certainly can be and it would be of benefit to our friends if we did.  There are going to be prompts to share everywhere:  in locations, there will be NFC tags prompting you to share the movie you just went to or to check-in at a restaurant.  Electronic news reading will get bigger while print forms of news will get ever smaller and you'll be given the option to share parts of an article not just a whole article, and parts of a video, not just a whole video:  the web will be outfitted with this social infrastructure.  Your TV will be smart.  Your textbooks will be smart.  Your books will be smart (and currently eBooks have added disappointingly little innovation to books).  Your refrigerator will be smart (or maybe not) and it will be able to take pictures of the food inside it (Facebook status:  yum!).  Fitness will be social.  Music will be more social.  

And it will be a very good thing.  Your social stream will be a source of conversations and just being social, it will be a source of recommendations and answers, it will be a source of how you perceive reality (this is my world; these are my ideas; this is how my friends differ), it will be a source of ideas and learning and augment other sources, and it will be a source of inspiration.

But first we have to share more.

There's some infrastructure that needs to be put in place to make this transition happen, some of it physical infrastructure and some of it in the browser and the user interface of the web.  I described the physical infrastructure a little above, and I also touched on how the web needs to be more sharing friendly both here and in my blog post "'Frictionless Sharing' is a Bad Solution to a Good Problem" (http://ow.ly/eH5YD), in which I criticized the passive sharing (which Facebook has since de-emphasized) implemented by Facebook and developers on apps like social readers and Spotify, yet said that there's a good problem behind it that needs solving, in that people don't share enough.  I suggested buttons that aren't automatic because you have to press them, that operate like the Like button:

"There should be automation to say you tried a project, you succeeded, you went on a hike and to where you went, you cooked a recipe, you reviewed a restaurant or business, you turned in a homework assignment, and more."

I advocate for more of what I call "convenience" sharing and less auto-sharing, since I both realize the privacy risks of auto-sharing, and because the News Feed (or the stream in Google+) is a commons and everybody contributes to it.

I also point out that when we're not only sharing more, but sharing different types of content or sharing around different types of events, we expand and diversify what conversations we end up having with our social graph, getting ourselves out of any filter bubbles (http://ow.ly/eH6UF) that we might be in.

I should add that something as simple as getting a sharing bookmarklet the moment you sign up for Facebook, or somehow pushing that out to current users would be a good start.

#sharing   #locationservices   #internetofthings   #facebook  
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