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Michael Berchak
Works at berchakDESIGN
Attended Columbus College of Art and Design
Lives in Ostrander Ohio
345 followers|27,625 views
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Michael Berchak

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As designers, we’ve all been in situations where our work feels undervalued or misunderstood. A manager asks you to crank out a few more variations on that
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Michael Berchak

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ViralSweep - Enter to WIN a His and Hers Radar Detector Bundle valued at $999.90!
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Michael Berchak

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The tour manager is in charge for a reason. Perhaps they had special training that you were not aware of, or maybe they’ve done it a few times before.
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Being able to quickly and efficiently one-line our skills and the focus of our professional life has a lot of value. The title that we use can effectively tell
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I’m not sure if you all are familiar with Faith Popcorn, but I am fascinated with her. She has been the go-to person for marking and predicting trends that drive many of the industries we work in and service. (If you aren’t familiar, check her out here.)Understanding that certain trends emerge and others fade away in every industry or field is critical to keeping you and your company in sync with all that is going on. Packaging design is no excep...
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Michael Berchak

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hey why not?
Hey, it's posted in the RV section. Seems legit.
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Michael Berchak

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How do we stop clients from taking inspiration too literally and creating a product that lacks the right context for their audience?
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Michael Berchak

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AN ACCURATE HOROSCOPE!!!!! This is the real deal. Try ignoring it, and the first thing you’ll notice is having a horrible day starting tomorrow morning, and it only gets worse from there. AQUA...
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Michael Berchak

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Ohio State head coach Urban Meyer's idea of fun might not be the same as his players.
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Plus: How Apple, Facebook, Google, and more tech-world heavyweights describe their design jobs.
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Which active desk designs are best for your body and mind? Read on.
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Michael Berchak

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Nice place and new
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People
Have him in circles
345 people
Johny Hunter's profile photo
David Ditmars's profile photo
Anandh Azh's profile photo
Joerg Lueddi's profile photo
Jesus Lagarda's profile photo
Steve Capper's profile photo
Klodian sismoni's profile photo
Antonia “BlackWidow” Romero S.'s profile photo
V “FRIJOL” AL's profile photo
Work
Occupation
Branding & Creative
Employment
  • berchakDESIGN
    Branding & Creative, 9 - present
  • All Sport/ Big Red Soda LLC
    Brand Ambassador/ Tour Manager, 3 - 9
  • SKI & Company/ SKI Motorsports
    Brand Ambassador NASCAR Tour Manager, 7 - 10
  • Scotts Miracle-Gro Company
    Customer Serivce
  • Concept Engineering
    Industrial Design Intern, 1 - 1
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ostrander Ohio
Previously
Columbus Ohio - Columbus
Links
Story
Introduction

I am currently doing Freelance creative work that involves Package design, print design and some email design.  I have also been responsible for the creative side of a local car club monthly magazine.  I am also working with the Columbus chapter of the American Marketing Association with the Mobile App Special Interest Group where we get companies to share a story or two about the applications they create for smart phones and tablets.

Starting in 2007 and going through 2009 I was traveling around the country doing Branding and Promotions work for two companies as part of their NASCAR sponsorship and marketing programs.  This has given me the opportunity to not only explore the different parts of the US but the people that make it up as well.  I have had the opportunity to see how different we can be and yet be so similar at the same time.  It has also been an interesting adventure to learn more about how the same product is received in the different parts of the country.  I also have an education in product design that with the experience from around the country has helped me understand a little more why some products are successful and some are not.

Education
  • Columbus College of Art and Design
    Industrial Design, 2002
  • Kent State University
    Architecture, 1998
Basic Information
Gender
Male
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