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Mint Social
Social Media and Content Marketing Strategies
Social Media and Content Marketing Strategies


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Who needs a skincare regimen when you have Facebook?
Two new patents — which were filed by the Menlo Park-based company last year but made public today — hint at new features that may be coming to a live stream near you. And one of them might help cover up all those "perceived imperfections." (Facebook's words, not ours.)
SEE ALSO: Facebook patents 'emotion detecting' selfie filters
The first patent describes a process for "smoothing or softening skin appearance in videos or images in real-time." The concept is similar to selfie filters that create that glowing, airbrushed look, but would work in real time during a live stream. The software would be able to make "perceived imperfections," such as "skin blemishes, wrinkles, discolorations, [and] uneven surfaces" less noticeable, according to the filing. Read more...More about Tech, Facebook, Facebook Live, Social Media Companies, and Tech
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Kim Jong-un and Donald Trump were seen having a grand old time in Singapore — wait, no... their meeting isn't until June 12.
Sorry. Those famous Kim Jong-un and Donald Trump impersonators, Howard X and Dennis Alan, were the ones seen bro-ing it up in Singapore on Saturday, ahead of a meeting between the real world leaders.
Makes sense, as does every other part of 2018.
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Facebook is going after those eyeballs on Twitch.
The social network has launched, a hub which makes it easier for people to find gaming content that's been streamed on the platform.
SEE ALSO: HP's new gaming headset actively cools your ears
Front and centre in the hub are primarily popular titles such as Fortnite, PUBG and FIFA 18, as well as a selection of recommended streams.
If you're already following a streamer, they'll appear on the sidebar, and you can also view streams that your friends on Facebook have recently watched too.

Image: facebookFacebook is also making its monetisation scheme a fixture in its Level Up Program, which it trialled earlier this year. Read more...More about Facebook, Gaming, Twitch, Social Media Companies, and Tech
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In a surprising Friday news dump, Facebook announced it will remove the Trending news section from its website and app.
The company says its users are increasingly consuming news through mobile and video, and it will begin to focus its attention on those two categories. The Trending section will be removed for all users by next week.
SEE ALSO: The best doughnuts in America, according to our dough-loving staff
In a statement, the company said:

Facebook says it's exploring new ways to help people stay informed about up-to-the-minute news events including things like working with 80 publishers to add a new breaking news label to posts on in the News Feed. Read more...More about Facebook, Social Media, Facebook Trending, News Curators, and Tech
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It's surely a stunt out of a Hollywood film.
A man's dramatic climb up the side of a building to rescue a child in Paris earned him widespread praise, plus a meeting with French president Emmanuel Macron.
SEE ALSO: NASA shares the story of how a SpaceX launch completely melted this poor camera
22-year-old Mamoudou Gassama, an undocumented Malian migrant, took less than 40 seconds to scale four floors of an apartment block in the city's 18th arrondissement on Saturday afternoon.
Videos of the incident were widely shared on social media, showing Gassama being cheered on by a crowd of onlookers. Read more...More about France, Paris, Culture, Hero, and Culture
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Snap's chase for ad dollars will see the company trying to get you to watch something called, wait for it, "Commercials."
The six-second unskippable ads will be tested on the TV-like Snapchat Shows, and not on personal stories or Discover editions, reports Digiday.
SEE ALSO: Snapchat's newest lenses will feed your selfie addiction
Once reluctant to impose ads on users, Snapchat is set to trial "Commercials" in its latest attempt to be more attractive to advertisers. The test is slated to begin mid-May, and will allow the company to see how many ads users can endure on the platform.
Snapchat Shows are around 4-5 minutes long, with productions from NBC, HBO, ESPN, BBC, among others, in the works. The thinking is that Snapchat users will already be used to watching ads to get free content. Read more...More about Tech, Advertising, Apps, Snapchat, and Social Media
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At more than 310,000 likes, the official Black Lives Matter Facebook page has a sizeable following.
Yet as CNN has discovered, an imposter page, which uses the campaign's name, has amassed more than 700,000 likes.
SEE ALSO: 5 questions Mark Zuckerberg should answer at Facebook's congressional hearings
The page is allegedly linked to a website owned by an Australian man, Ian Mackay, who has registered a number of sites related to black civil rights like
At least $100,000 was brought in via online fundraising associated with the Facebook page, for causes purportedly for BLM. However, according to the report, some of this money was instead transferred to Australian bank accounts. Read more...More about Facebook, Black Lives Matter, Activism, Social Media, and Social Media Companies
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The man who helped gather Facebook users' information for Cambridge Analytica claims that he didn't think it'd be used to target voters.
Data scientist Aleksandr Kogan, who also goes by the surname of Spectre, told CNN's Anderson Cooper on Tuesday that he was "heavily siloed" from knowing about the UK data firm's clients and funders, who are linked to the 2016 Trump election campaign.
SEE ALSO: Escaping Facebook takes more than just deleting your account
"I found out about Donald Trump just like everybody else, through the news," Kogan told the program.

Exclusive: Aleksandr Kogan, the data scientist who worked with Cambridge Analytica to harvest data, tells @AndersonCooper he didn't know they would use the data to target voters. Full interview, tonight on 9p ET, on @CNN
— Anderson Cooper 360° (@AC360) March 21, 2018
More about Facebook, Social Media, Data Breach, Cambridge Analytica, and Social Media Companies
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We have gone from a goldfish to a gnat for comparing people's attention spans online. Progress? Accelerated #Marketing, Refreshing #Results. #mintsocial #mobilefirst #webdevelopment #mobileweb #mobilespeed #attentionspan
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Facebook is once again in hot water over the role its policies may have played in the election.
On Saturday, two explosive reports from The Guardian and The New York Times surfaced alleging that more than 50 million Facebook users had personal data used without their knowledge by Cambridge Analytica, a U.K.-based data firm employed by Donald Trump's presidential campaign in 2016.
SEE ALSO: How to see all the weird apps that can access your data on Facebook
The news quickly set off a firestorm on social media, where Facebook executives attempted to do damage control as a new backlash against the company ensued. Read more...More about Tech, Facebook, Cambridge Analytica, Social Media Companies, and Tech
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