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Shani Sherman
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Doing Celebrity Endorsements Tastefully
This big ticket item will always be a staple of brands, regardless of how many articles and studies show them ineffective. Celebrity endorsements provide press and branding potential. All the positive associations the public has toward a celebrity can trans...

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Why I Still Love Dove (Despite the Beauty Sketches)
Dove's Beauty Sketches has been criticized to death. A common argument is the hypocritical nature of Dove's parent company Unilever, also promoting Axe. But Dove and Axe each have their own brand managers and agencies. Sharing a parent company doesn't mean ...

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Song Remakes for Commercials
Don’t lie. You know you love puns. My greatest advertising guilty pleasure is punny song remakes for brands. The lyrics of a popular song will be altered to feature
product-relevant words or phrases. Recently, Cheerios and Nelly collaborated on
this remake ...
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