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Mark “Elmo” Ellis
Works at Blue Grass Baptist School
Attended Lynchburg College
Lived in Berlin, Germany
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Google loves blogs.


Don’t ask me about all of the technical SEO babble that goes along with Internet Marketing, but I've read countless articles about this and the results are in:


Google Loves Blogs.


It’s just that simple. Or is it?


If you've glanced at my articles for more than five seconds, you’ll see that I’m cheap. I've mentioned this before, but I don’t like getting a second mortgage to start a business. That’s just the way I am. (Actually, I don't even have a first mortgage ;I paid my little house in the country off years ago, but that’s another story.)


The Upside to Blogging



So, blogging is one of those dirt cheap tools you can use to generate interest in your business and get people to actually go to your site. There are several reasons for this that you should know about:


1. As I said before, search engines like Google love blogs. The reason that they do is because if you write brand new hunks of content every day, they’ll consider you to be an active web page rather than a stale, inactive one.


2. It can give you a good reason to stay in contact with your client and customer base. Every time I finish a post, (which is usually once a day) I post it online and immediately tell everyone I can online about it. I send out email, tweet, Google +, Facebook, and let everyone I do business with know about it.


I also have a physical newsletter that I send out as well and I mention that I just made a post somewhere in the body of the article. It is very effective that way.


3. People can feel like they are a part of your business and that they actually know you. They can leave comments and feel like they are contributing to your cause. If they follow you on a regular basis, they’ll feel like they really know you. The evidence is in that people will spend their hard earned cash if they know you and trust you. So, look at blogging as a trust building experience.


The Downside to Blogging


The problem with this blogging strategy is that it is labor intensive and requires massive amounts of discipline. There are quite a few reasons for this.


1. You have to research your posts before you write them. You can’t just sit down and blather on about nothing. Even if you're going to write highly personalized accounts about yourself or a particular subject, you need to sit down and think the post through.


If you just sit down and dash out crap, people can smell it from a mile away.


2. Keyword research is important too. You need to find low competition keywords that are somehow related to your niche. If you have a Google AdSense or AdWords account, you can use their free keyword research tool.


They’ve changed quite a bit about it over the years, to include the name of it, (they now call it Keyword Planner) but it’s still pretty effective.


If you don’t want to use that tool you can always pay to use WordTracker or MarketSamurai. These have been rated pretty well by SEO specialists, but I can’t vouch for them because I’m too cheap.


I just use the free Google tool. That’s good enough for me.


3. Formatting Text and Pictures on a Screen - You’ll need to go back into your blog and make sure that you format the paragraphs so that they are readable to your audience. This is one of those times you need to put your grammar book away and think about the way people’s eyes work when reading a computer screen.


People see things as blocks of text on a screen much differently than they do when they read a book. You can use all sorts of word processor conventions to do so. Bullet statements, headings, underlined areas, highlighted text and paragraphs that are shorter and different length can be used.


Word count is important. Remember the reason why Google likes blogs is because it loves to see well written content as frequent as possible. I personally like to write every single day. However, posting every single day is sometimes impossible due to scheduling problems.


So, post as frequent as you can.

You’ll need to post 500 words every other day to gain favor with the search engine gods. Be patient with them though, because they might not to notice you for a while and you’ll need keep working at it without a lot of visible success right off the bat.


4. Spreading the Word – Once you get your post written, I would spread the word throughout the social media net as fast as I could, merely highlighting the posts and giving teaser information about it.



5. Add on Videos and Charts – Not only do the search engine gods like new content frequently, but they also like other relevant information as well. If you can produce relevant charts and graphs backing up your information, then you’ll find favor in their eyes.


Relevant video is another area that search engines like if they are relevant to the posts. If you can find video you can use that helps illustrate a point, then use it.


If you want to read an excellent article on search engine optimization then I would highly recommend SEO Book’s Guide to Blogging. It is one of the most extensive and well written posts on the subject.


The Most Important Facet of Your Blog that’s Dirt Cheap


I know I've spent a considerable amount of time talking about the things you should do for the search engine gods. However, the main focus of your blog is to provide your readers the best information possible on your business niche. You want to be seen as an authority, a valuable resource site and a place to go to share opinions and ideas.


To Your Success
Elmo
www.elmocopy.com

Mark “Elmo” Ellis
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Here's a template that I cooked up and turned into an infographic. It shows you how you can follow a story teller format to writing a blog post that people will find interesting and want to read.

If you're interested in reading the rest of the post, you can do so here:
http://elmocopy.com/viral-blog-posts-in-6-easy-steps
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Everyone wants to be the next Bill Gates, Steven Spielberg or Walt Disney. However… what are you willing to do to get there? If you believe that the successful just happen to fall into these lofty positions, you need to read their stories.

Success is rarely easy. Let’s face it, very few of us will be born a Rockefeller and inherit the world.

I could tell you that you are probably better off not being born rich, but I don’t want to shove my personal dogma down your throat.

In my humble opinion, you’re better off attaining wealth on your own over time, but I’ll stop there.

Once you start checking into the back-stories of some of these impressive people, you’ll probably be glad that you’re not in their shoes, especially when you consider the responsibilities they have.

When these folks make a decision, their butts aren't the only ones on the line, but everyone else’s as well.

In the case of Spielberg, whenever he makes a movie he’s responsible for thousands of people and their reputations. If a movie that he’s making turns out to be an unmitigated disaster, then everyone that’s working with him gets tarnished too.

And the results aren't the only thing he has to worry about. He’s responsible for the safety of his crew, the logistics of when and where his filming is going to take place, dealing with unions, budgets etc. I don’t know about you, but I’d be folding, fast.

Not to mention that the road to this lofty position isn’t exactly fun either.

The Mouse That Almost Wasn't

Take Walt Disney for example.

(Now, who wouldn't want to be the next Walt Disney?) If you skip over the fact he dropped out of high school to go and fight in WWI you’ll see that he worked for years as an advertising artist, making slim wages.

(Actually, he wasn't even successful in getting in the army because they found out he was underage.)

After that, he went into business with a friend making short cartoons for movie theaters. That company went bankrupt because the profits weren't even coming close to covering the expenses of the business.

After that, Disney produced an animated series called Oswald the Lucky Rabbit. However, the main stake holder in that business tried to reduce Walt’s compensation on those cartoons, so he protested. Eventually, Walt was on the street again, looking for another gig.

After those fiascoes, Disney created a series based on his character Mickey and the rest is history. But the point needs to be stated that this was not an overnight success story. It took him years of blood, sweat and tears to get to his first successes…And even then it wasn't easy to maintain!

The Life of an Entrepreneur Isn't Easy

responsible
So, I guess it goes without saying that if you’re going to take on the responsibility of becoming an entrepreneur, you’re going to have more responsibilities than you have now.

But hey, that’s what you want to do if you want to be more successful than everyone else, take on more responsibilities!

In the past, someone pointed out to me that if you want to be more successful in life, you've got to step it up. A homeless bum might have a free and easy lifestyle, unencumbered by responsibilities.
However, he also has no home, family or life worth living either.

That’s kind of the safe way to live, isn't it? When you don’t step up and take responsibility for your life, it’s almost a comfortable, safe cocoon you can live in.

“Just let me lie around, sleep, and eat… I’ll be content, like a good dog.”

What a waste of life!

make lots of money
How Can You Make Lots of Money on The Internet?

If you frequent any of the Internet marketing forums where wannabe “netrepreneurs” frequent, you’ll see this question asked almost daily,

“How Can I Make Lots of Money on The Internet?”


As a matter of fact, you’ll also see the responses of seasoned entrepreneurs that frequent those forums lament that they are sick to death of those types of questions.

Usually, people that want to start Internet based businesses, or any other type for that matter, are looking for a simple strategy they can follow to make piles of cash. Part of the reason why these people think this way, is because they've been conned by marketing hype they've seen online.

Everywhere you look on the Internet there are pages and pages of successful entrepreneurs that make the bulk of their money “selling the dream.” I’m not saying that there aren't any good Internet marketing products out there, because there are. As a matter of fact, there are some stellar products that you can buy that will help you learn the business.

However, when you read much of the advertising copy that accompanies the desire to buy, the sellers won’t tell you everything they went through to make it. Some of these people were on their last dime, some of them were single and didn't have many of the responsibilities that many of us experience, and most of them failed at their endeavors many times before making it.

So, the illusion of Internet marketing success is you can do something fun, hang out online and use social media sites to make a wad of money.

The Salesman Experience = Good Internet Entrepreneurs

What I've found in almost every case, is that most of the people that make it big were already salesmen and businessmen of sorts BEFORE they became online entrepreneurs. That’s why so many of them take to writing advertising copy like a duck to water. They've already been memorizing sales scripts for years before beginning to write copy.

To a certain extent, many of these online successes already had selling and writing sales copy in their blood, so whenever they hit a wall or an obstacle in their businesses, it was just another day…another experience to learn from…another way to grow.

The average wide-eyed optimist online doesn't have that kind of experience and therefore, when they don’t get have a successful experience right out of the starting gate, they have a tendency to give up pretty quickly.

Attitude Thoughts: How You Can Turn This Around and Start Succeeding

While I can’t speak for every type of business model that I know is out there, I will tell you that there are quite a few things that you can do to help yourself move in the direction of success with your business.

1. You’ve got to get serious. Almost every day, I get up at 6:00. This includes weekends and holidays. If I have everything set up from the night before, I can get a solid two hours of writing in before anyone else gets up to bug me. Why do I do this? Because I’m freakin’ dedicated. When I had an online embroidery business, I worked from 6:00 AM to sometimes 3:00 AM the next morning. If you are going to be successful and show others around you that you mean business for real, then you’ve got to get up and kick butt. Make plans and schedules and stick to them like glue. Your friends and family will be amazed!

2. Become an authority in your field. If you want to really be taken seriously, then become an authority. There are many ways to do this. For one thing, you could write about your area of expertise quite extensively. You can get articles published in trade magazines, journals, or even write a book.

A book is actually the best way to gain authority quickly because it has a “Thump Factor”. If you hand a client or customer a solid copy of a book you’ve written, it immediately establishes you as an authority. An online eBook can have a similar effect, especially if you sell a Kindle version of it on Amazon. If people like your eBook and make a ton of comments on it, chances are they’ll look to you as the “go to guy” for your respective niche.

success principles


3. Use a planner regularly. Get a planner and use it for real. Don’t just buy one and let it sit there. Buy one and use it every single day. Plan everything you can think of and set your goals. Put a start and ending date for projects and ideas to begin and end. This way, when you complete each goal, you can check them off one at a time and you won’t get discouraged by a lack of completion or a lack of direction. Don’t forget that small goals eventually equal big goals. As Zig Zigglar used to say, “How can you hit a target if you don’t even have one?”

4. Use a whiteboard. In conjunction with #3 above, use a small whiteboard to place your goals on. Why? So you can have your short term goals right where you can see them until they are completed.

A few years back, I bought a $25,000 house that needed rehabbing and using small whiteboards I was able to knock out every single short term project that needed to be done with efficiency.

Since almost every single wall, ceiling and floor had to be ripped out of that house, as well as a few extra rooms to be built, you can’t imagine what a lifesaver having those whiteboards were. Especially since nobody believed rehabbing this house was possible. We completed the entire rehab in about a year and a half.

So, a good strategy is to make a list of all of your chores that culminate in completing your goal and place the white board on a wall where you have to see it often. Then, as you complete each goal, you can cross off each chore or segment as you get it completed. You will definitely have an incredible sense of completion as you near your over-all goal.

5. Never forget the value of a client or a customer. A few weeks ago, I had the opportunity to see a documentary on the life of the painter/instructor Bob Ross. It was a most enlightening 2 hours, to say the least. Not only was Bob a great painter, able to knock out pieces of art with great flair and pizazz, but he was also an excellent instructor. But the main thing I’ll remember the most about the documentary were the stories that were told on how he handled his customers and students.

In the early days of his painting instruction business, Bob didn’t get very many students to the art stores he was going to give his classes at. One time, only one man showed up and Bob’s business partner said, “Hey Bob, why don’t we pack it up. Only one man showed up, I’m sure he’ll understand.” That wasn’t good for Bob Ross.

Bob told his partner, “If only one person showed up then we’re going to give him the best lesson he’ll ever get on how to paint.” And he worked closely with the man until the store was about to close. That’s the type of care and commitment you have got to show to everyone you meet in your business.

Make Sure You Hit the Road…And Hit It HARD!

As you can see, the path to success on the Internet business model is just like any other business; fraught with all kinds of problems and hassles, just like any other business. If you are really going to go down this road, then congrats!

I truly wish you all of the success in the world. But please, bear in mind that you are going to have to pour your guts into this. I’m not going to sugar-coat this one little bit for you, because that would be doing you a big disservice.

You've got to find your personal niche, create a plan and execute it with everything you've got.

One last success strategy before I sign off…

6. Read as many success stories as you can. Read about Bruce Lee, Jack Lalanne, Vince Lombardi, Bill Gates, George Washington and other famous people that made it to the top. This will give you encouragement and keep you motivated on a daily basis. God knows, there will be enough people out there that will try to drag you down, to include jealous relatives.

If this article was a blessing to you and helped, please shoot me a comment or an email and let me know what you think. I’d love to hear about your successes and also help you out by fielding any questions you may have about this subject and others.

God Bless!

To Your Success!

Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"
www.ElmoCopy.com
(859) 797-9560

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Mark “Elmo” Ellis

Small business marketing  - 
 

Marketing Strategy 101 How to Build an Impressive List Overnight!

Marketing strategies like list building requires planning, hard work and a strategy - However, the long-term benefits are tremendous!

I’ll tell you why I believe a customer or email list is important. I’ve related this story once before, but it bears repeating. I once worked a summer for an Internet marketer that was doing very well for himself.

Wow, what an eye opener.

(If you would like to read a more detailed account of that story, click on this link: The Lessons I learned from an Internet Marketing Millionaire.)

One day, while I was working on his hundreds of websites, we got into a conversation about what made him so successful in his Internet marketing endeavors.

He basically told me what I had already heard a hundred times in other places, but it bears repeating.


The List is Gold!
“The money is in the list. Your list is absolute gold. If you learn one thing from me, remember, the list is gold!” (Emphasis added.)

So, I guess you could draw from that conversation that a list is kind of important. I mean, when someone successful leaves a hint like that you might not want to ignore it.

You Need to Have a List Building Strategy

However, building a list is not easy. Just like anything else in business, you have got to have a plan and then execute it. This is probably going to be the most important part of your overall marketing plan, and you need to focus on working it daily.

In order to make this as simple as possible, we will take this step by step. This will also help you implement this strategy as quickly as possible.

Just keep in mind what Edison said, “The only place where success comes before work is in the dictionary.”

Step 1 Determine your target audience. If you don’t know who your niche audience is, you’re going to have a very rough time writing messages or a series of emails to them that they can relate to. Marketing to everyone is marketing to no one.

Choose your target audience wisely!
and decide what niche you are going to operate in. If you have absolutely no idea how to do this, there are loads of resources on the Internet to help you do this research.

Step 2 Determine your email marketing objectives. Once you know, love and understand who your target market is, you can then decide what you’re going to do with your campaign. Here are some questions that you may want to consider in your list building strategy:

Do you want to just connect with an audience on a regular basis?
Are you going to raise awareness of your product and brand?
Are you going to dazzle your audience with your vast subject knowledge in an effort to be seen as an authority?
Or, are you merely going to sell your product or service to your audience right out of the starting gate?

These are questions you need to answer before you begin to actually build your list. Once you have a plan for communicating with your prospects or audience, you will have a much easier time planning your email subjects and content.

Step 3 Set up a tracking system for your campaign. Once you begin your email campaign, you’ll want to have a way to see how many people are opening your mail and how many of them are clicking on the links you are providing them.

Most of the email services online will have features like this that are built in. The best ones are: AWeber, Constant Contact, and MailChimp. These are the three I have used in the past, but of course, there are a slew of others out there.

Tip: In my opinion, I would go with a cheaper company initially so that I could learn the ropes of email marketing first. Then, if you really stick with this strategy and move forward, you can then transfer your email addresses to a more high powered and expensive company. If you are starting your business the dirt-cheap method, you can always use a free auto responder for a while like SendFree.

Once you have a mailing list that is starting to grow rather quickly, you can migrate your list over to a paid system. SendFree doesn't have any tracking or other services with their free version, but you can always upgrade later, if you wish.

These services offer all sorts of tracking for email campaigns, especially Aweber, which is the premier email service on the Internet today. However, you will probably pay more for these bells and whistles than you would with other companies.

Step 4 Build a worthy landing page.

In case you don’t know, a landing page is the page your readers will go to once they click your email link, ad link or link in a blog or website post. One of the big mistake most people make is that they have people go to their home page.

The page you should be sending them to should be the page that you reference in your email campaign, blog post or other link. The landing page needs to be relevant to the email that you are sending the prospect or reader from.

If you send an email to a reader about a blog post that you've written, just make sure that the link you feed your readers goes to the relevant post you've written.

What is the purpose of your landing page?

Is the purpose of your landing page to get someone to buy a product? Is it to just collect an email address? Do you want people to download an app from your site?

Who is your audience?

This is a question that you should have answered well before this. You need to know your niche market and how to cater to their needs. You should know what type of lingo they are attracted to and how they are going to relate to your style of writing and marketing message.

Where did my readers come from?

The best hedge against building a different page for each different place your prospects come from is to make sure your offer and email sign up are prominent on all of your pages.

If you want to see a really good example of this take a look at the Boost Blog Traffic site. http://boostblogtraffic.com/ Every time you land on this site, the first thing that you’ll see is their opt-in box making you an offer that is rather irresistible.


Booyaahh! Boost Blog Traffic's Site
Asks you to sign up at the top of every page.


I should tell you that Boost Blog Traffic is an excellent resource site with some of the best blogging tips I have ever read. Just outstanding!

In a blog, you can easily create an about me page as well as a home page. I would have a way for these individuals to sign up or join your email list on all of these pages.

With a blog post, you can easily make it so that your opt-in box appears on every post. This would be most advantageous and would save you a lot of time. (Unless you are selling multiple products, then you are going to need a way to have a different sales page for all of the different items.


Red Bull has an interesting, yet clear call to
action on their Facebook page.


Step 5 Write a clear call to action (CTA). When people come to your landing page, you have to assume that they are reading and comprehending on an 8th Grade level. So, you’ll want to make sure that your call to action as clear as possible and that they’ll know exactly what to do. Use large, bold text when you tell them what to do, too.

You can also use arrows, different colors and a host of other indicators that will direct your prospects to take the desired action that you want. Just remember, the simpler you make things, the more people you’ll have signing up to your website.

Step 6 Use advertising copy to get prospects to take action. If you have absolutely no idea how to write ad copy for your landing page, you may want to consider hiring an ad copy specialist to get the job done. A good copywriter will create a powerful headline for you, that will draw in your readers in and influence them to take immediate action.

Step 7 Minimize the number of fields to fill out. Make sure that you minimize the number of fields that are needed to get a person to sign up. Unless you are asking them for ordering information, you really don’t need to collect home address and phone numbers. Most web savvy marketers just ask for email addresses because their sales funnels are designed to sell bigger ticket items later on down the marketing road.

Step 8 Offer them something for signing up. If you are just starting out,

you can offer a free report on a subject that people are passionate about in your niche for signing up to your email list. The report doesn’t have to be more than a few pages long, and you can knock one of these out relatively fast in a weekend. Once that is complete, you can begin working on bigger and better things like 20 to 50 page eBooks. Once you have an eBook completed, you can then offer that for signing up to your list as well as the free report.

TIP: The more things you can offer someone, the better the chances are that people will sign up to your mailing list. I know a copywriter that offers 10 free eBooks for signing up to his email list. The eBooks aren't flimsy either, I remember one of them had at least 100 pages of high-impact information in it alone!

So the more you have to offer, the easier it will be to reel in email addresses!

Step 9 Project a professional appearance. You don’t want a flash site, but you need to have a site that professionally projects what it is that you do. Once again, using the dirt cheap start up method I’m so fond of, you can easily get a very simple and elegant design from a freelancer on a site like Fiverr.
When you’re starting out it is always best to start out as cheap as you can, with something simple. This particular blog started out on Blogger and at some point it’s going to be migrated over to WordPress.

Why?

Even though I know a little about long-tailed keywords and all that other SEO junk, I’ve read repeatedly that having a regular blog (not a free one) with a regular .com will work wonders for your rankings. Plus having a professional appearance is important too.

Step 10 Produce incredible content. The natural inclination of almost all entrepreneur newbies is to gloss over blog posts and web pages. You need to adopt the mindset that people are going to reference and read what you’re producing. If they are going to spend time reading your material, then you need to try to make it the best that you can.

Elmo
www.ElmoCopy.com
2
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Marketing Strategy 101 How to Build an Impressive List Overnight!

Marketing strategies like list building requires planning, hard work and a strategy - However, the long-term benefits are tremendous!

I’ll tell you why I believe a customer or email list is important. I’ve related this story once before, but it bears repeating. I once worked a summer for an Internet marketer that was doing very well for himself.

Wow, what an eye opener.

(If you would like to read a more detailed account of that story, click on this link: The Lessons I learned from an Internet Marketing Millionaire.)

One day, while I was working on his hundreds of websites, we got into a conversation about what made him so successful in his Internet marketing endeavors.

He basically told me what I had already heard a hundred times in other places, but it bears repeating.


The List is Gold!
“The money is in the list. Your list is absolute gold. If you learn one thing from me, remember, the list is gold!” (Emphasis added.)

So, I guess you could draw from that conversation that a list is kind of important. I mean, when someone successful leaves a hint like that you might not want to ignore it.

You Need to Have a List Building Strategy

However, building a list is not easy. Just like anything else in business, you have got to have a plan and then execute it. This is probably going to be the most important part of your overall marketing plan, and you need to focus on working it daily.

In order to make this as simple as possible, we will take this step by step. This will also help you implement this strategy as quickly as possible.

Just keep in mind what Edison said, “The only place where success comes before work is in the dictionary.”

Step 1 Determine your target audience. If you don’t know who your niche audience is, you’re going to have a very rough time writing messages or a series of emails to them that they can relate to. Marketing to everyone is marketing to no one.

Choose your target audience wisely!
and decide what niche you are going to operate in. If you have absolutely no idea how to do this, there are loads of resources on the Internet to help you do this research.

Step 2 Determine your email marketing objectives. Once you know, love and understand who your target market is, you can then decide what you’re going to do with your campaign. Here are some questions that you may want to consider in your list building strategy:

Do you want to just connect with an audience on a regular basis?
Are you going to raise awareness of your product and brand?
Are you going to dazzle your audience with your vast subject knowledge in an effort to be seen as an authority?
Or, are you merely going to sell your product or service to your audience right out of the starting gate?

These are questions you need to answer before you begin to actually build your list. Once you have a plan for communicating with your prospects or audience, you will have a much easier time planning your email subjects and content.

Step 3 Set up a tracking system for your campaign. Once you begin your email campaign, you’ll want to have a way to see how many people are opening your mail and how many of them are clicking on the links you are providing them.

Most of the email services online will have features like this that are built in. The best ones are: AWeber, Constant Contact, and MailChimp. These are the three I have used in the past, but of course, there are a slew of others out there.

Tip: In my opinion, I would go with a cheaper company initially so that I could learn the ropes of email marketing first. Then, if you really stick with this strategy and move forward, you can then transfer your email addresses to a more high powered and expensive company. If you are starting your business the dirt-cheap method, you can always use a free auto responder for a while like SendFree.

Once you have a mailing list that is starting to grow rather quickly, you can migrate your list over to a paid system. SendFree doesn't have any tracking or other services with their free version, but you can always upgrade later, if you wish.

These services offer all sorts of tracking for email campaigns, especially Aweber, which is the premier email service on the Internet today. However, you will probably pay more for these bells and whistles than you would with other companies.

Step 4 Build a worthy landing page.

In case you don’t know, a landing page is the page your readers will go to once they click your email link, ad link or link in a blog or website post. One of the big mistake most people make is that they have people go to their home page.

The page you should be sending them to should be the page that you reference in your email campaign, blog post or other link. The landing page needs to be relevant to the email that you are sending the prospect or reader from.

If you send an email to a reader about a blog post that you've written, just make sure that the link you feed your readers goes to the relevant post you've written.

What is the purpose of your landing page?

Is the purpose of your landing page to get someone to buy a product? Is it to just collect an email address? Do you want people to download an app from your site?

Who is your audience?

This is a question that you should have answered well before this. You need to know your niche market and how to cater to their needs. You should know what type of lingo they are attracted to and how they are going to relate to your style of writing and marketing message.

Where did my readers come from?

The best hedge against building a different page for each different place your prospects come from is to make sure your offer and email sign up are prominent on all of your pages.

If you want to see a really good example of this take a look at the Boost Blog Traffic site. http://boostblogtraffic.com/ Every time you land on this site, the first thing that you’ll see is their opt-in box making you an offer that is rather irresistible.


Booyaahh! Boost Blog Traffic's Site
Asks you to sign up at the top of every page.


I should tell you that Boost Blog Traffic is an excellent resource site with some of the best blogging tips I have ever read. Just outstanding!

In a blog, you can easily create an about me page as well as a home page. I would have a way for these individuals to sign up or join your email list on all of these pages.

With a blog post, you can easily make it so that your opt-in box appears on every post. This would be most advantageous and would save you a lot of time. (Unless you are selling multiple products, then you are going to need a way to have a different sales page for all of the different items.


Red Bull has an interesting, yet clear call to
action on their Facebook page.


Step 5 Write a clear call to action (CTA). When people come to your landing page, you have to assume that they are reading and comprehending on an 8th Grade level. So, you’ll want to make sure that your call to action as clear as possible and that they’ll know exactly what to do. Use large, bold text when you tell them what to do, too.

You can also use arrows, different colors and a host of other indicators that will direct your prospects to take the desired action that you want. Just remember, the simpler you make things, the more people you’ll have signing up to your website.

Step 6 Use advertising copy to get prospects to take action. If you have absolutely no idea how to write ad copy for your landing page, you may want to consider hiring an ad copy specialist to get the job done. A good copywriter will create a powerful headline for you, that will draw in your readers in and influence them to take immediate action.

Step 7 Minimize the number of fields to fill out. Make sure that you minimize the number of fields that are needed to get a person to sign up. Unless you are asking them for ordering information, you really don’t need to collect home address and phone numbers. Most web savvy marketers just ask for email addresses because their sales funnels are designed to sell bigger ticket items later on down the marketing road.

Step 8 Offer them something for signing up. If you are just starting out,

you can offer a free report on a subject that people are passionate about in your niche for signing up to your email list. The report doesn’t have to be more than a few pages long, and you can knock one of these out relatively fast in a weekend. Once that is complete, you can begin working on bigger and better things like 20 to 50 page eBooks. Once you have an eBook completed, you can then offer that for signing up to your list as well as the free report.

TIP: The more things you can offer someone, the better the chances are that people will sign up to your mailing list. I know a copywriter that offers 10 free eBooks for signing up to his email list. The eBooks aren't flimsy either, I remember one of them had at least 100 pages of high-impact information in it alone!

So the more you have to offer, the easier it will be to reel in email addresses!

Step 9 Project a professional appearance. You don’t want a flash site, but you need to have a site that professionally projects what it is that you do. Once again, using the dirt cheap start up method I’m so fond of, you can easily get a very simple and elegant design from a freelancer on a site like Fiverr.
When you’re starting out it is always best to start out as cheap as you can, with something simple. This particular blog started out on Blogger and at some point it’s going to be migrated over to WordPress.

Why?

Even though I know a little about long-tailed keywords and all that other SEO junk, I’ve read repeatedly that having a regular blog (not a free one) with a regular .com will work wonders for your rankings. Plus having a professional appearance is important too.

Step 10 Produce incredible content. The natural inclination of almost all entrepreneur newbies is to gloss over blog posts and web pages. You need to adopt the mindset that people are going to reference and read what you’re producing. If they are going to spend time reading your material, then you need to try to make it the best that you can.

Elmo
www.ElmoCopy.com
2
Add a comment...

Mark “Elmo” Ellis

Content Marketing  - 
 

Marketing Strategy 101 How to Build an Impressive List Overnight!

Marketing strategies like list building requires planning, hard work and a strategy - However, the long-term benefits are tremendous!

I’ll tell you why I believe a customer or email list is important. I’ve related this story once before, but it bears repeating. I once worked a summer for an Internet marketer that was doing very well for himself.

Wow, what an eye opener.

(If you would like to read a more detailed account of that story, click on this link: The Lessons I learned from an Internet Marketing Millionaire.)

One day, while I was working on his hundreds of websites, we got into a conversation about what made him so successful in his Internet marketing endeavors.

He basically told me what I had already heard a hundred times in other places, but it bears repeating.


The List is Gold!
“The money is in the list. Your list is absolute gold. If you learn one thing from me, remember, the list is gold!” (Emphasis added.)

So, I guess you could draw from that conversation that a list is kind of important. I mean, when someone successful leaves a hint like that you might not want to ignore it.

You Need to Have a List Building Strategy

However, building a list is not easy. Just like anything else in business, you have got to have a plan and then execute it. This is probably going to be the most important part of your overall marketing plan, and you need to focus on working it daily.

In order to make this as simple as possible, we will take this step by step. This will also help you implement this strategy as quickly as possible.

Just keep in mind what Edison said, “The only place where success comes before work is in the dictionary.”

Step 1 Determine your target audience. If you don’t know who your niche audience is, you’re going to have a very rough time writing messages or a series of emails to them that they can relate to. Marketing to everyone is marketing to no one.

Choose your target audience wisely!
and decide what niche you are going to operate in. If you have absolutely no idea how to do this, there are loads of resources on the Internet to help you do this research.

Step 2 Determine your email marketing objectives. Once you know, love and understand who your target market is, you can then decide what you’re going to do with your campaign. Here are some questions that you may want to consider in your list building strategy:

Do you want to just connect with an audience on a regular basis?
Are you going to raise awareness of your product and brand?
Are you going to dazzle your audience with your vast subject knowledge in an effort to be seen as an authority?
Or, are you merely going to sell your product or service to your audience right out of the starting gate?

These are questions you need to answer before you begin to actually build your list. Once you have a plan for communicating with your prospects or audience, you will have a much easier time planning your email subjects and content.

Step 3 Set up a tracking system for your campaign. Once you begin your email campaign, you’ll want to have a way to see how many people are opening your mail and how many of them are clicking on the links you are providing them.

Most of the email services online will have features like this that are built in. The best ones are: AWeber, Constant Contact, and MailChimp. These are the three I have used in the past, but of course, there are a slew of others out there.

Tip: In my opinion, I would go with a cheaper company initially so that I could learn the ropes of email marketing first. Then, if you really stick with this strategy and move forward, you can then transfer your email addresses to a more high powered and expensive company. If you are starting your business the dirt-cheap method, you can always use a free auto responder for a while like SendFree.

Once you have a mailing list that is starting to grow rather quickly, you can migrate your list over to a paid system. SendFree doesn't have any tracking or other services with their free version, but you can always upgrade later, if you wish.

These services offer all sorts of tracking for email campaigns, especially Aweber, which is the premier email service on the Internet today. However, you will probably pay more for these bells and whistles than you would with other companies.

Step 4 Build a worthy landing page.

In case you don’t know, a landing page is the page your readers will go to once they click your email link, ad link or link in a blog or website post. One of the big mistake most people make is that they have people go to their home page.

The page you should be sending them to should be the page that you reference in your email campaign, blog post or other link. The landing page needs to be relevant to the email that you are sending the prospect or reader from.

If you send an email to a reader about a blog post that you've written, just make sure that the link you feed your readers goes to the relevant post you've written.

What is the purpose of your landing page?

Is the purpose of your landing page to get someone to buy a product? Is it to just collect an email address? Do you want people to download an app from your site?

Who is your audience?

This is a question that you should have answered well before this. You need to know your niche market and how to cater to their needs. You should know what type of lingo they are attracted to and how they are going to relate to your style of writing and marketing message.

Where did my readers come from?

The best hedge against building a different page for each different place your prospects come from is to make sure your offer and email sign up are prominent on all of your pages.

If you want to see a really good example of this take a look at the Boost Blog Traffic site. http://boostblogtraffic.com/ Every time you land on this site, the first thing that you’ll see is their opt-in box making you an offer that is rather irresistible.


Booyaahh! Boost Blog Traffic's Site
Asks you to sign up at the top of every page.


I should tell you that Boost Blog Traffic is an excellent resource site with some of the best blogging tips I have ever read. Just outstanding!

In a blog, you can easily create an about me page as well as a home page. I would have a way for these individuals to sign up or join your email list on all of these pages.

With a blog post, you can easily make it so that your opt-in box appears on every post. This would be most advantageous and would save you a lot of time. (Unless you are selling multiple products, then you are going to need a way to have a different sales page for all of the different items.


Red Bull has an interesting, yet clear call to
action on their Facebook page.


Step 5 Write a clear call to action (CTA). When people come to your landing page, you have to assume that they are reading and comprehending on an 8th Grade level. So, you’ll want to make sure that your call to action as clear as possible and that they’ll know exactly what to do. Use large, bold text when you tell them what to do, too.

You can also use arrows, different colors and a host of other indicators that will direct your prospects to take the desired action that you want. Just remember, the simpler you make things, the more people you’ll have signing up to your website.

Step 6 Use advertising copy to get prospects to take action. If you have absolutely no idea how to write ad copy for your landing page, you may want to consider hiring an ad copy specialist to get the job done. A good copywriter will create a powerful headline for you, that will draw in your readers in and influence them to take immediate action.

Step 7 Minimize the number of fields to fill out. Make sure that you minimize the number of fields that are needed to get a person to sign up. Unless you are asking them for ordering information, you really don’t need to collect home address and phone numbers. Most web savvy marketers just ask for email addresses because their sales funnels are designed to sell bigger ticket items later on down the marketing road.

Step 8 Offer them something for signing up. If you are just starting out,

you can offer a free report on a subject that people are passionate about in your niche for signing up to your email list. The report doesn’t have to be more than a few pages long, and you can knock one of these out relatively fast in a weekend. Once that is complete, you can begin working on bigger and better things like 20 to 50 page eBooks. Once you have an eBook completed, you can then offer that for signing up to your list as well as the free report.

TIP: The more things you can offer someone, the better the chances are that people will sign up to your mailing list. I know a copywriter that offers 10 free eBooks for signing up to his email list. The eBooks aren't flimsy either, I remember one of them had at least 100 pages of high-impact information in it alone!

So the more you have to offer, the easier it will be to reel in email addresses!

Step 9 Project a professional appearance. You don’t want a flash site, but you need to have a site that professionally projects what it is that you do. Once again, using the dirt cheap start up method I’m so fond of, you can easily get a very simple and elegant design from a freelancer on a site like Fiverr.
When you’re starting out it is always best to start out as cheap as you can, with something simple. This particular blog started out on Blogger and at some point it’s going to be migrated over to WordPress.

Why?

Even though I know a little about long-tailed keywords and all that other SEO junk, I’ve read repeatedly that having a regular blog (not a free one) with a regular .com will work wonders for your rankings. Plus having a professional appearance is important too.

Step 10 Produce incredible content. The natural inclination of almost all entrepreneur newbies is to gloss over blog posts and web pages. You need to adopt the mindset that people are going to reference and read what you’re producing. If they are going to spend time reading your material, then you need to try to make it the best that you can.

Elmo
www.ElmoCopy.com
1
Add a comment...
 
How to Use Online Newsletters for Maximum Results!

If you are going to use online newsletters to stay in touch with your clients, you’ll need to acquire the proper tools to run an online newsletter. In a previous section, we looked at two companies that were dirt cheap to start out with and you can read that information here: Newsletters That Will Make Your Business Magnetic to Customers

A List of Autoresponder / Email / Newsletter Services

Below is a reference list of some of the best email and newsletter businesses on the Internet. Rather than listing benefits and prices to you, I’m just going to list them so you can go to their actual sites and check them out.

The reason why I’m not going to review each one of these is because the pricing and features change so often that by the time this is written, one of them will have already changed their information.

Autosenders
Aweber
Constant Contact
Get Response
iContact
Iminiacamail
List Wire Mail Chimp

Text Versus HTML

Many of these online companies offer two versions of newsletters and email that you can send: HTML and a text version. I personally like the text version for a number of reasons. For one thing, if one of the persons I am sending my

HTML Newsletters can look
very professional in color
newsletters to have a slower method of receiving their email, HTML will take more time. With text, you aren’t relying on faster broadband speeds because text has no colors, borders, pictures, etc.

HTML has all of that stuff, plus the ability to embed pictures, video and use templates that look like websites. In my opinion, HTML takes longer to format. You have to make sure your text is lined up right as well as your pictures and other elements that are on the newsletter.

All you have to worry about with text, is that you format it a little to brand the name of your business on it. However, usually that is a onetime set up.

Offline Newsletters

If you are creating an offline newsletter, use Microsoft Word or Microsoft Publisher. Both of these pieces of software require some time to learn, but almost everyone knows how to use Word, but if you don’t know how to create a cool looking newsletter with it, there are tons of online tutorials that’ll show you.



TIP: If you don’t want to do all of the formatting involved in producing a cool looking. newsletter, hire someone. If you’ve already written the material, and want someone to turn it into a cool looking format that’s ready to print, you can always find someone on Fiverr to do that for you.


Fiverr is a site that only allows you to charge or pay $5.00 per job./ So you can easily get someone on there to format your material into a great looking newsletter for a mere $5.00! Such a deal. Here is Fiverr’s link: Five Dollar Gigs

If that doesn’t appeal to you, you can always go to an outsourcing site and hire someone for more money, but then again, that wouldn’t be the Dirt-Cheap method I’m so fond of.
List of Outsourcing Sites:

oDesk
Freelancer
Warriors for Hire

To Your Success!

Mark “Elmo” Ellis
"When it Comes to High-Response Copy - I've Got Your Back!"
www.ElmoCopy.com
(859) 797-9560

2
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Mark “Elmo” Ellis
owner

Discussion  - 
 
Writing a great headline for a post or a sales letter is paramount in selling any product online or in any advertising venue. I've taken this opportunity to break down the entire process into an inforgraphic.

If you have more interest in writing headlines that stop readers dead in their tracks, you can read this post:

http://elmocopy.com/6-bazinga-headline-writing-habits-thatll-make-you-filthy-rich/
5
Add a comment...

Mark “Elmo” Ellis

Content Marketing  - 
 

Marketing Strategy 101 How to Build an Impressive List Overnight!

Marketing strategies like list building requires planning, hard work and a strategy - However, the long-term benefits are tremendous!

I’ll tell you why I believe a customer or email list is important. I’ve related this story once before, but it bears repeating. I once worked a summer for an Internet marketer that was doing very well for himself.

Wow, what an eye opener.

(If you would like to read a more detailed account of that story, click on this link: The Lessons I learned from an Internet Marketing Millionaire.)

One day, while I was working on his hundreds of websites, we got into a conversation about what made him so successful in his Internet marketing endeavors.

He basically told me what I had already heard a hundred times in other places, but it bears repeating.


The List is Gold!
“The money is in the list. Your list is absolute gold. If you learn one thing from me, remember, the list is gold!” (Emphasis added.)

So, I guess you could draw from that conversation that a list is kind of important. I mean, when someone successful leaves a hint like that you might not want to ignore it.

You Need to Have a List Building Strategy

However, building a list is not easy. Just like anything else in business, you have got to have a plan and then execute it. This is probably going to be the most important part of your overall marketing plan, and you need to focus on working it daily.

In order to make this as simple as possible, we will take this step by step. This will also help you implement this strategy as quickly as possible.

Just keep in mind what Edison said, “The only place where success comes before work is in the dictionary.”

Step 1 Determine your target audience. If you don’t know who your niche audience is, you’re going to have a very rough time writing messages or a series of emails to them that they can relate to. Marketing to everyone is marketing to no one.

Choose your target audience wisely!
and decide what niche you are going to operate in. If you have absolutely no idea how to do this, there are loads of resources on the Internet to help you do this research.

Step 2 Determine your email marketing objectives. Once you know, love and understand who your target market is, you can then decide what you’re going to do with your campaign. Here are some questions that you may want to consider in your list building strategy:

Do you want to just connect with an audience on a regular basis?
Are you going to raise awareness of your product and brand?
Are you going to dazzle your audience with your vast subject knowledge in an effort to be seen as an authority?
Or, are you merely going to sell your product or service to your audience right out of the starting gate?

These are questions you need to answer before you begin to actually build your list. Once you have a plan for communicating with your prospects or audience, you will have a much easier time planning your email subjects and content.

Step 3 Set up a tracking system for your campaign. Once you begin your email campaign, you’ll want to have a way to see how many people are opening your mail and how many of them are clicking on the links you are providing them.

Most of the email services online will have features like this that are built in. The best ones are: AWeber, Constant Contact, and MailChimp. These are the three I have used in the past, but of course, there are a slew of others out there.

Tip: In my opinion, I would go with a cheaper company initially so that I could learn the ropes of email marketing first. Then, if you really stick with this strategy and move forward, you can then transfer your email addresses to a more high powered and expensive company. If you are starting your business the dirt-cheap method, you can always use a free auto responder for a while like SendFree.

Once you have a mailing list that is starting to grow rather quickly, you can migrate your list over to a paid system. SendFree doesn't have any tracking or other services with their free version, but you can always upgrade later, if you wish.

These services offer all sorts of tracking for email campaigns, especially Aweber, which is the premier email service on the Internet today. However, you will probably pay more for these bells and whistles than you would with other companies.

Step 4 Build a worthy landing page.

In case you don’t know, a landing page is the page your readers will go to once they click your email link, ad link or link in a blog or website post. One of the big mistake most people make is that they have people go to their home page.

The page you should be sending them to should be the page that you reference in your email campaign, blog post or other link. The landing page needs to be relevant to the email that you are sending the prospect or reader from.

If you send an email to a reader about a blog post that you've written, just make sure that the link you feed your readers goes to the relevant post you've written.

What is the purpose of your landing page?

Is the purpose of your landing page to get someone to buy a product? Is it to just collect an email address? Do you want people to download an app from your site?

Who is your audience?

This is a question that you should have answered well before this. You need to know your niche market and how to cater to their needs. You should know what type of lingo they are attracted to and how they are going to relate to your style of writing and marketing message.

Where did my readers come from?

The best hedge against building a different page for each different place your prospects come from is to make sure your offer and email sign up are prominent on all of your pages.

If you want to see a really good example of this take a look at the Boost Blog Traffic site. http://boostblogtraffic.com/ Every time you land on this site, the first thing that you’ll see is their opt-in box making you an offer that is rather irresistible.


Booyaahh! Boost Blog Traffic's Site
Asks you to sign up at the top of every page.


I should tell you that Boost Blog Traffic is an excellent resource site with some of the best blogging tips I have ever read. Just outstanding!

In a blog, you can easily create an about me page as well as a home page. I would have a way for these individuals to sign up or join your email list on all of these pages.

With a blog post, you can easily make it so that your opt-in box appears on every post. This would be most advantageous and would save you a lot of time. (Unless you are selling multiple products, then you are going to need a way to have a different sales page for all of the different items.


Red Bull has an interesting, yet clear call to
action on their Facebook page.


Step 5 Write a clear call to action (CTA). When people come to your landing page, you have to assume that they are reading and comprehending on an 8th Grade level. So, you’ll want to make sure that your call to action as clear as possible and that they’ll know exactly what to do. Use large, bold text when you tell them what to do, too.

You can also use arrows, different colors and a host of other indicators that will direct your prospects to take the desired action that you want. Just remember, the simpler you make things, the more people you’ll have signing up to your website.

Step 6 Use advertising copy to get prospects to take action. If you have absolutely no idea how to write ad copy for your landing page, you may want to consider hiring an ad copy specialist to get the job done. A good copywriter will create a powerful headline for you, that will draw in your readers in and influence them to take immediate action.

Step 7 Minimize the number of fields to fill out. Make sure that you minimize the number of fields that are needed to get a person to sign up. Unless you are asking them for ordering information, you really don’t need to collect home address and phone numbers. Most web savvy marketers just ask for email addresses because their sales funnels are designed to sell bigger ticket items later on down the marketing road.

Step 8 Offer them something for signing up. If you are just starting out,

you can offer a free report on a subject that people are passionate about in your niche for signing up to your email list. The report doesn’t have to be more than a few pages long, and you can knock one of these out relatively fast in a weekend. Once that is complete, you can begin working on bigger and better things like 20 to 50 page eBooks. Once you have an eBook completed, you can then offer that for signing up to your list as well as the free report.

TIP: The more things you can offer someone, the better the chances are that people will sign up to your mailing list. I know a copywriter that offers 10 free eBooks for signing up to his email list. The eBooks aren't flimsy either, I remember one of them had at least 100 pages of high-impact information in it alone!

So the more you have to offer, the easier it will be to reel in email addresses!

Step 9 Project a professional appearance. You don’t want a flash site, but you need to have a site that professionally projects what it is that you do. Once again, using the dirt cheap start up method I’m so fond of, you can easily get a very simple and elegant design from a freelancer on a site like Fiverr.
When you’re starting out it is always best to start out as cheap as you can, with something simple. This particular blog started out on Blogger and at some point it’s going to be migrated over to WordPress.

Why?

Even though I know a little about long-tailed keywords and all that other SEO junk, I’ve read repeatedly that having a regular blog (not a free one) with a regular .com will work wonders for your rankings. Plus having a professional appearance is important too.

Step 10 Produce incredible content. The natural inclination of almost all entrepreneur newbies is to gloss over blog posts and web pages. You need to adopt the mindset that people are going to reference and read what you’re producing. If they are going to spend time reading your material, then you need to try to make it the best that you can.

Elmo
www.ElmoCopy.com
6
Add a comment...

Mark “Elmo” Ellis

Обсуждение  - 
 

Marketing Strategy 101 How to Build an Impressive List Overnight!

Marketing strategies like list building requires planning, hard work and a strategy - However, the long-term benefits are tremendous!

I’ll tell you why I believe a customer or email list is important. I’ve related this story once before, but it bears repeating. I once worked a summer for an Internet marketer that was doing very well for himself.

Wow, what an eye opener.

(If you would like to read a more detailed account of that story, click on this link: The Lessons I learned from an Internet Marketing Millionaire.)

One day, while I was working on his hundreds of websites, we got into a conversation about what made him so successful in his Internet marketing endeavors.

He basically told me what I had already heard a hundred times in other places, but it bears repeating.


The List is Gold!
“The money is in the list. Your list is absolute gold. If you learn one thing from me, remember, the list is gold!” (Emphasis added.)

So, I guess you could draw from that conversation that a list is kind of important. I mean, when someone successful leaves a hint like that you might not want to ignore it.

You Need to Have a List Building Strategy

However, building a list is not easy. Just like anything else in business, you have got to have a plan and then execute it. This is probably going to be the most important part of your overall marketing plan, and you need to focus on working it daily.

In order to make this as simple as possible, we will take this step by step. This will also help you implement this strategy as quickly as possible.

Just keep in mind what Edison said, “The only place where success comes before work is in the dictionary.”

Step 1 Determine your target audience. If you don’t know who your niche audience is, you’re going to have a very rough time writing messages or a series of emails to them that they can relate to. Marketing to everyone is marketing to no one.

Choose your target audience wisely!
and decide what niche you are going to operate in. If you have absolutely no idea how to do this, there are loads of resources on the Internet to help you do this research.

Step 2 Determine your email marketing objectives. Once you know, love and understand who your target market is, you can then decide what you’re going to do with your campaign. Here are some questions that you may want to consider in your list building strategy:

Do you want to just connect with an audience on a regular basis?
Are you going to raise awareness of your product and brand?
Are you going to dazzle your audience with your vast subject knowledge in an effort to be seen as an authority?
Or, are you merely going to sell your product or service to your audience right out of the starting gate?

These are questions you need to answer before you begin to actually build your list. Once you have a plan for communicating with your prospects or audience, you will have a much easier time planning your email subjects and content.

Step 3 Set up a tracking system for your campaign. Once you begin your email campaign, you’ll want to have a way to see how many people are opening your mail and how many of them are clicking on the links you are providing them.

Most of the email services online will have features like this that are built in. The best ones are: AWeber, Constant Contact, and MailChimp. These are the three I have used in the past, but of course, there are a slew of others out there.

Tip: In my opinion, I would go with a cheaper company initially so that I could learn the ropes of email marketing first. Then, if you really stick with this strategy and move forward, you can then transfer your email addresses to a more high powered and expensive company. If you are starting your business the dirt-cheap method, you can always use a free auto responder for a while like SendFree.

Once you have a mailing list that is starting to grow rather quickly, you can migrate your list over to a paid system. SendFree doesn't have any tracking or other services with their free version, but you can always upgrade later, if you wish.

These services offer all sorts of tracking for email campaigns, especially Aweber, which is the premier email service on the Internet today. However, you will probably pay more for these bells and whistles than you would with other companies.

Step 4 Build a worthy landing page.

In case you don’t know, a landing page is the page your readers will go to once they click your email link, ad link or link in a blog or website post. One of the big mistake most people make is that they have people go to their home page.

The page you should be sending them to should be the page that you reference in your email campaign, blog post or other link. The landing page needs to be relevant to the email that you are sending the prospect or reader from.

If you send an email to a reader about a blog post that you've written, just make sure that the link you feed your readers goes to the relevant post you've written.

What is the purpose of your landing page?

Is the purpose of your landing page to get someone to buy a product? Is it to just collect an email address? Do you want people to download an app from your site?

Who is your audience?

This is a question that you should have answered well before this. You need to know your niche market and how to cater to their needs. You should know what type of lingo they are attracted to and how they are going to relate to your style of writing and marketing message.

Where did my readers come from?

The best hedge against building a different page for each different place your prospects come from is to make sure your offer and email sign up are prominent on all of your pages.

If you want to see a really good example of this take a look at the Boost Blog Traffic site. http://boostblogtraffic.com/ Every time you land on this site, the first thing that you’ll see is their opt-in box making you an offer that is rather irresistible.


Booyaahh! Boost Blog Traffic's Site
Asks you to sign up at the top of every page.


I should tell you that Boost Blog Traffic is an excellent resource site with some of the best blogging tips I have ever read. Just outstanding!

In a blog, you can easily create an about me page as well as a home page. I would have a way for these individuals to sign up or join your email list on all of these pages.

With a blog post, you can easily make it so that your opt-in box appears on every post. This would be most advantageous and would save you a lot of time. (Unless you are selling multiple products, then you are going to need a way to have a different sales page for all of the different items.


Red Bull has an interesting, yet clear call to
action on their Facebook page.


Step 5 Write a clear call to action (CTA). When people come to your landing page, you have to assume that they are reading and comprehending on an 8th Grade level. So, you’ll want to make sure that your call to action as clear as possible and that they’ll know exactly what to do. Use large, bold text when you tell them what to do, too.

You can also use arrows, different colors and a host of other indicators that will direct your prospects to take the desired action that you want. Just remember, the simpler you make things, the more people you’ll have signing up to your website.

Step 6 Use advertising copy to get prospects to take action. If you have absolutely no idea how to write ad copy for your landing page, you may want to consider hiring an ad copy specialist to get the job done. A good copywriter will create a powerful headline for you, that will draw in your readers in and influence them to take immediate action.

Step 7 Minimize the number of fields to fill out. Make sure that you minimize the number of fields that are needed to get a person to sign up. Unless you are asking them for ordering information, you really don’t need to collect home address and phone numbers. Most web savvy marketers just ask for email addresses because their sales funnels are designed to sell bigger ticket items later on down the marketing road.

Step 8 Offer them something for signing up. If you are just starting out,

you can offer a free report on a subject that people are passionate about in your niche for signing up to your email list. The report doesn’t have to be more than a few pages long, and you can knock one of these out relatively fast in a weekend. Once that is complete, you can begin working on bigger and better things like 20 to 50 page eBooks. Once you have an eBook completed, you can then offer that for signing up to your list as well as the free report.

TIP: The more things you can offer someone, the better the chances are that people will sign up to your mailing list. I know a copywriter that offers 10 free eBooks for signing up to his email list. The eBooks aren't flimsy either, I remember one of them had at least 100 pages of high-impact information in it alone!

So the more you have to offer, the easier it will be to reel in email addresses!

Step 9 Project a professional appearance. You don’t want a flash site, but you need to have a site that professionally projects what it is that you do. Once again, using the dirt cheap start up method I’m so fond of, you can easily get a very simple and elegant design from a freelancer on a site like Fiverr.
When you’re starting out it is always best to start out as cheap as you can, with something simple. This particular blog started out on Blogger and at some point it’s going to be migrated over to WordPress.

Why?

Even though I know a little about long-tailed keywords and all that other SEO junk, I’ve read repeatedly that having a regular blog (not a free one) with a regular .com will work wonders for your rankings. Plus having a professional appearance is important too.

Step 10 Produce incredible content. The natural inclination of almost all entrepreneur newbies is to gloss over blog posts and web pages. You need to adopt the mindset that people are going to reference and read what you’re producing. If they are going to spend time reading your material, then you need to try to make it the best that you can.

Elmo
www.ElmoCopy.com
3
Add a comment...
 

Marketing Strategy 101 How to Build an Impressive List Overnight!

Marketing strategies like list building requires planning, hard work and a strategy - However, the long-term benefits are tremendous!

I’ll tell you why I believe a customer or email list is important. I’ve related this story once before, but it bears repeating. I once worked a summer for an Internet marketer that was doing very well for himself.

Wow, what an eye opener.

(If you would like to read a more detailed account of that story, click on this link: The Lessons I learned from an Internet Marketing Millionaire.)

One day, while I was working on his hundreds of websites, we got into a conversation about what made him so successful in his Internet marketing endeavors.

He basically told me what I had already heard a hundred times in other places, but it bears repeating.


The List is Gold!
“The money is in the list. Your list is absolute gold. If you learn one thing from me, remember, the list is gold!” (Emphasis added.)

So, I guess you could draw from that conversation that a list is kind of important. I mean, when someone successful leaves a hint like that you might not want to ignore it.

You Need to Have a List Building Strategy

However, building a list is not easy. Just like anything else in business, you have got to have a plan and then execute it. This is probably going to be the most important part of your overall marketing plan, and you need to focus on working it daily.

In order to make this as simple as possible, we will take this step by step. This will also help you implement this strategy as quickly as possible.

Just keep in mind what Edison said, “The only place where success comes before work is in the dictionary.”

Step 1 Determine your target audience. If you don’t know who your niche audience is, you’re going to have a very rough time writing messages or a series of emails to them that they can relate to. Marketing to everyone is marketing to no one.

Choose your target audience wisely!
and decide what niche you are going to operate in. If you have absolutely no idea how to do this, there are loads of resources on the Internet to help you do this research.

Step 2 Determine your email marketing objectives. Once you know, love and understand who your target market is, you can then decide what you’re going to do with your campaign. Here are some questions that you may want to consider in your list building strategy:

Do you want to just connect with an audience on a regular basis?
Are you going to raise awareness of your product and brand?
Are you going to dazzle your audience with your vast subject knowledge in an effort to be seen as an authority?
Or, are you merely going to sell your product or service to your audience right out of the starting gate?

These are questions you need to answer before you begin to actually build your list. Once you have a plan for communicating with your prospects or audience, you will have a much easier time planning your email subjects and content.

Step 3 Set up a tracking system for your campaign. Once you begin your email campaign, you’ll want to have a way to see how many people are opening your mail and how many of them are clicking on the links you are providing them.

Most of the email services online will have features like this that are built in. The best ones are: AWeber, Constant Contact, and MailChimp. These are the three I have used in the past, but of course, there are a slew of others out there.

Tip: In my opinion, I would go with a cheaper company initially so that I could learn the ropes of email marketing first. Then, if you really stick with this strategy and move forward, you can then transfer your email addresses to a more high powered and expensive company. If you are starting your business the dirt-cheap method, you can always use a free auto responder for a while like SendFree.

Once you have a mailing list that is starting to grow rather quickly, you can migrate your list over to a paid system. SendFree doesn't have any tracking or other services with their free version, but you can always upgrade later, if you wish.

These services offer all sorts of tracking for email campaigns, especially Aweber, which is the premier email service on the Internet today. However, you will probably pay more for these bells and whistles than you would with other companies.

Step 4 Build a worthy landing page.

In case you don’t know, a landing page is the page your readers will go to once they click your email link, ad link or link in a blog or website post. One of the big mistake most people make is that they have people go to their home page.

The page you should be sending them to should be the page that you reference in your email campaign, blog post or other link. The landing page needs to be relevant to the email that you are sending the prospect or reader from.

If you send an email to a reader about a blog post that you've written, just make sure that the link you feed your readers goes to the relevant post you've written.

What is the purpose of your landing page?

Is the purpose of your landing page to get someone to buy a product? Is it to just collect an email address? Do you want people to download an app from your site?

Who is your audience?

This is a question that you should have answered well before this. You need to know your niche market and how to cater to their needs. You should know what type of lingo they are attracted to and how they are going to relate to your style of writing and marketing message.

Where did my readers come from?

The best hedge against building a different page for each different place your prospects come from is to make sure your offer and email sign up are prominent on all of your pages.

If you want to see a really good example of this take a look at the Boost Blog Traffic site. http://boostblogtraffic.com/ Every time you land on this site, the first thing that you’ll see is their opt-in box making you an offer that is rather irresistible.


Booyaahh! Boost Blog Traffic's Site
Asks you to sign up at the top of every page.


I should tell you that Boost Blog Traffic is an excellent resource site with some of the best blogging tips I have ever read. Just outstanding!

In a blog, you can easily create an about me page as well as a home page. I would have a way for these individuals to sign up or join your email list on all of these pages.

With a blog post, you can easily make it so that your opt-in box appears on every post. This would be most advantageous and would save you a lot of time. (Unless you are selling multiple products, then you are going to need a way to have a different sales page for all of the different items.


Red Bull has an interesting, yet clear call to
action on their Facebook page.


Step 5 Write a clear call to action (CTA). When people come to your landing page, you have to assume that they are reading and comprehending on an 8th Grade level. So, you’ll want to make sure that your call to action as clear as possible and that they’ll know exactly what to do. Use large, bold text when you tell them what to do, too.

You can also use arrows, different colors and a host of other indicators that will direct your prospects to take the desired action that you want. Just remember, the simpler you make things, the more people you’ll have signing up to your website.

Step 6 Use advertising copy to get prospects to take action. If you have absolutely no idea how to write ad copy for your landing page, you may want to consider hiring an ad copy specialist to get the job done. A good copywriter will create a powerful headline for you, that will draw in your readers in and influence them to take immediate action.

Step 7 Minimize the number of fields to fill out. Make sure that you minimize the number of fields that are needed to get a person to sign up. Unless you are asking them for ordering information, you really don’t need to collect home address and phone numbers. Most web savvy marketers just ask for email addresses because their sales funnels are designed to sell bigger ticket items later on down the marketing road.

Step 8 Offer them something for signing up. If you are just starting out,

you can offer a free report on a subject that people are passionate about in your niche for signing up to your email list. The report doesn’t have to be more than a few pages long, and you can knock one of these out relatively fast in a weekend. Once that is complete, you can begin working on bigger and better things like 20 to 50 page eBooks. Once you have an eBook completed, you can then offer that for signing up to your list as well as the free report.

TIP: The more things you can offer someone, the better the chances are that people will sign up to your mailing list. I know a copywriter that offers 10 free eBooks for signing up to his email list. The eBooks aren't flimsy either, I remember one of them had at least 100 pages of high-impact information in it alone!

So the more you have to offer, the easier it will be to reel in email addresses!

Step 9 Project a professional appearance. You don’t want a flash site, but you need to have a site that professionally projects what it is that you do. Once again, using the dirt cheap start up method I’m so fond of, you can easily get a very simple and elegant design from a freelancer on a site like Fiverr.
When you’re starting out it is always best to start out as cheap as you can, with something simple. This particular blog started out on Blogger and at some point it’s going to be migrated over to WordPress.

Why?

Even though I know a little about long-tailed keywords and all that other SEO junk, I’ve read repeatedly that having a regular blog (not a free one) with a regular .com will work wonders for your rankings. Plus having a professional appearance is important too.

Step 10 Produce incredible content. The natural inclination of almost all entrepreneur newbies is to gloss over blog posts and web pages. You need to adopt the mindset that people are going to reference and read what you’re producing. If they are going to spend time reading your material, then you need to try to make it the best that you can.

Elmo
www.ElmoCopy.com
1
Add a comment...

Mark “Elmo” Ellis
owner

Discussion  - 
 

Marketing Strategy 101 How to Build an Impressive List Overnight!

Marketing strategies like list building requires planning, hard work and a strategy - However, the long-term benefits are tremendous!

I’ll tell you why I believe a customer or email list is important. I’ve related this story once before, but it bears repeating. I once worked a summer for an Internet marketer that was doing very well for himself.

Wow, what an eye opener.

(If you would like to read a more detailed account of that story, click on this link: The Lessons I learned from an Internet Marketing Millionaire.)

One day, while I was working on his hundreds of websites, we got into a conversation about what made him so successful in his Internet marketing endeavors.

He basically told me what I had already heard a hundred times in other places, but it bears repeating.


The List is Gold!
“The money is in the list. Your list is absolute gold. If you learn one thing from me, remember, the list is gold!” (Emphasis added.)

So, I guess you could draw from that conversation that a list is kind of important. I mean, when someone successful leaves a hint like that you might not want to ignore it.

You Need to Have a List Building Strategy

However, building a list is not easy. Just like anything else in business, you have got to have a plan and then execute it. This is probably going to be the most important part of your overall marketing plan, and you need to focus on working it daily.

In order to make this as simple as possible, we will take this step by step. This will also help you implement this strategy as quickly as possible.

Just keep in mind what Edison said, “The only place where success comes before work is in the dictionary.”

Step 1 Determine your target audience. If you don’t know who your niche audience is, you’re going to have a very rough time writing messages or a series of emails to them that they can relate to. Marketing to everyone is marketing to no one.

Choose your target audience wisely!
and decide what niche you are going to operate in. If you have absolutely no idea how to do this, there are loads of resources on the Internet to help you do this research.

Step 2 Determine your email marketing objectives. Once you know, love and understand who your target market is, you can then decide what you’re going to do with your campaign. Here are some questions that you may want to consider in your list building strategy:

Do you want to just connect with an audience on a regular basis?
Are you going to raise awareness of your product and brand?
Are you going to dazzle your audience with your vast subject knowledge in an effort to be seen as an authority?
Or, are you merely going to sell your product or service to your audience right out of the starting gate?

These are questions you need to answer before you begin to actually build your list. Once you have a plan for communicating with your prospects or audience, you will have a much easier time planning your email subjects and content.

Step 3 Set up a tracking system for your campaign. Once you begin your email campaign, you’ll want to have a way to see how many people are opening your mail and how many of them are clicking on the links you are providing them.

Most of the email services online will have features like this that are built in. The best ones are: AWeber, Constant Contact, and MailChimp. These are the three I have used in the past, but of course, there are a slew of others out there.

Tip: In my opinion, I would go with a cheaper company initially so that I could learn the ropes of email marketing first. Then, if you really stick with this strategy and move forward, you can then transfer your email addresses to a more high powered and expensive company. If you are starting your business the dirt-cheap method, you can always use a free auto responder for a while like SendFree.

Once you have a mailing list that is starting to grow rather quickly, you can migrate your list over to a paid system. SendFree doesn't have any tracking or other services with their free version, but you can always upgrade later, if you wish.

These services offer all sorts of tracking for email campaigns, especially Aweber, which is the premier email service on the Internet today. However, you will probably pay more for these bells and whistles than you would with other companies.

Step 4 Build a worthy landing page.

In case you don’t know, a landing page is the page your readers will go to once they click your email link, ad link or link in a blog or website post. One of the big mistake most people make is that they have people go to their home page.

The page you should be sending them to should be the page that you reference in your email campaign, blog post or other link. The landing page needs to be relevant to the email that you are sending the prospect or reader from.

If you send an email to a reader about a blog post that you've written, just make sure that the link you feed your readers goes to the relevant post you've written.

What is the purpose of your landing page?

Is the purpose of your landing page to get someone to buy a product? Is it to just collect an email address? Do you want people to download an app from your site?

Who is your audience?

This is a question that you should have answered well before this. You need to know your niche market and how to cater to their needs. You should know what type of lingo they are attracted to and how they are going to relate to your style of writing and marketing message.

Where did my readers come from?

The best hedge against building a different page for each different place your prospects come from is to make sure your offer and email sign up are prominent on all of your pages.

If you want to see a really good example of this take a look at the Boost Blog Traffic site. http://boostblogtraffic.com/ Every time you land on this site, the first thing that you’ll see is their opt-in box making you an offer that is rather irresistible.


Booyaahh! Boost Blog Traffic's Site
Asks you to sign up at the top of every page.


I should tell you that Boost Blog Traffic is an excellent resource site with some of the best blogging tips I have ever read. Just outstanding!

In a blog, you can easily create an about me page as well as a home page. I would have a way for these individuals to sign up or join your email list on all of these pages.

With a blog post, you can easily make it so that your opt-in box appears on every post. This would be most advantageous and would save you a lot of time. (Unless you are selling multiple products, then you are going to need a way to have a different sales page for all of the different items.


Red Bull has an interesting, yet clear call to
action on their Facebook page.


Step 5 Write a clear call to action (CTA). When people come to your landing page, you have to assume that they are reading and comprehending on an 8th Grade level. So, you’ll want to make sure that your call to action as clear as possible and that they’ll know exactly what to do. Use large, bold text when you tell them what to do, too.

You can also use arrows, different colors and a host of other indicators that will direct your prospects to take the desired action that you want. Just remember, the simpler you make things, the more people you’ll have signing up to your website.

Step 6 Use advertising copy to get prospects to take action. If you have absolutely no idea how to write ad copy for your landing page, you may want to consider hiring an ad copy specialist to get the job done. A good copywriter will create a powerful headline for you, that will draw in your readers in and influence them to take immediate action.

Step 7 Minimize the number of fields to fill out. Make sure that you minimize the number of fields that are needed to get a person to sign up. Unless you are asking them for ordering information, you really don’t need to collect home address and phone numbers. Most web savvy marketers just ask for email addresses because their sales funnels are designed to sell bigger ticket items later on down the marketing road.

Step 8 Offer them something for signing up. If you are just starting out,

you can offer a free report on a subject that people are passionate about in your niche for signing up to your email list. The report doesn’t have to be more than a few pages long, and you can knock one of these out relatively fast in a weekend. Once that is complete, you can begin working on bigger and better things like 20 to 50 page eBooks. Once you have an eBook completed, you can then offer that for signing up to your list as well as the free report.

TIP: The more things you can offer someone, the better the chances are that people will sign up to your mailing list. I know a copywriter that offers 10 free eBooks for signing up to his email list. The eBooks aren't flimsy either, I remember one of them had at least 100 pages of high-impact information in it alone!

So the more you have to offer, the easier it will be to reel in email addresses!

Step 9 Project a professional appearance. You don’t want a flash site, but you need to have a site that professionally projects what it is that you do. Once again, using the dirt cheap start up method I’m so fond of, you can easily get a very simple and elegant design from a freelancer on a site like Fiverr.
When you’re starting out it is always best to start out as cheap as you can, with something simple. This particular blog started out on Blogger and at some point it’s going to be migrated over to WordPress.

Why?

Even though I know a little about long-tailed keywords and all that other SEO junk, I’ve read repeatedly that having a regular blog (not a free one) with a regular .com will work wonders for your rankings. Plus having a professional appearance is important too.

Step 10 Produce incredible content. The natural inclination of almost all entrepreneur newbies is to gloss over blog posts and web pages. You need to adopt the mindset that people are going to reference and read what you’re producing. If they are going to spend time reading your material, then you need to try to make it the best that you can.

Elmo
www.ElmoCopy.com
1
Add a comment...
Work
Occupation
Copywriter, Education Technologist, Videographer and Professional Trombonist
Skills
Advertising Copy, Professional Musician, Graphic Artist, Public Speaker
Employment
  • Blue Grass Baptist School
    Technology Teacher, 2001 - present
  • United States Army
    Trombonist, 1975 - 1993
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Berlin, Germany - Heidelberg, germany - Palmer, Alaska - Fairbanks, Alaska - Lynchburg, Virginia - Norfolk, Virginia - Dallas, Texas - El Paso, Texas - Buxton, North Dakota - Lexington, Kentucky - Devens, Massachusetts
Story
Tagline
Instructional Designer - Copywriter - Blogging Expert - When it Comes to High Response Copy I've Got Your Back!
Introduction

I specialize in copywriting services for serious businesses and entrepreneurs.  I am capable of writing high-response advertising that gets results and increases the bottom line for my clients.

  • My Copywriting services include:
  • Video Scripts
  • Video Sales Letters
  • Website Copy
  • Radio Advertising Copy
  • Brochure Design and Copy
  • Marketing consultations
  • Fund Raising Letters

You can read my blog that has loads of posts on how you can increase your bottom line though learning simple copywriting techniques as well as how to blog effectively.  You can read my posts here: ElmoCopy.

I am also an instructional designer that can help your company increase productivity and reduce loss of revenue.  This is done by evaluating and identifying gaps in your company’s procedures and training. 

My Instructional Design services include:

  • Analysis and evaluation of your company’s performance and training programs
  • Designing training programs and courses that will address you company’s training and performance gaps
  • Implementing your program so that your company can begin training
  • Evaluating course effectiveness and assessing employees and students response to the training
  • Redesign for better training and performance 

You can read about and view models of different training models at my site: Mark Ellis Instructional Designer Portfolio



Bragging rights
BA - Music Education, Lynchburg College, MA - Educational Technology, Boise State University, Performed worldwide as a professional jazz trombonist in the United States Army Band
Education
  • Lynchburg College
    Music Education, 1994 - 1998
  • Boise State University
    Education Technology, 2008 - 2010
Basic Information
Gender
Male
My daughter graduated from BGBS and I'm very happy she did. She decided to go to public school after attending BGBS for several years because they had more activities. After one year of public school, she came back to BGBS because she did not like the environment or the activities offered in public school. In her words, "I'm sick of the drama." and she wasn't talking about the club, either. BGBS has a caring, student loving staff that spends loads of extra time with its students. When my daughter went to public, the doors were always locked at 3:30 and nobody would open them under any circumstances. She had an "F" in art on her online report card for art. I tried contacting the school and teacher about this repeatedly and even went to the school to meet the teacher and he was always unavailable. As a parent, I never felt so helpless. As it turns out, he had not added a grade to a major project and forgot to credit her for work she had completed. I never got an apology of any kind for ignoring us for 2 straight weeks. BGBS staff and teachers are always accessible, friendly and supportive. All of the teachers wear many hats and perform well above what is expected. It is not uncommon to be able to walk in the door and to request to see a teacher. They are always willing to take the time to talk to you. Each year, the science teacher takes students to Mammoth Cave, Space Camp and a host of other trips as well as conducting many engaging activities. The sixth-grade teacher is also the athletic director and helps run concession stands. The first-grade teacher has the ability and certification to help students that need extra help and tutors them after school. All of the teachers do extra for their students and are involved in their lives. BGBS is a safe, clean and organized school that is willing to go the distance to make sure your student legitimately learns and succeeds in the classroom. Highly recommended for anyone that has kids that need that extra touch and connection. Love this school and staff!
• • •
Public - 4 months ago
reviewed 4 months ago
We just bought our new Jeep Patriot today. We did our research and checked out the ratings on this vehicle, the price, the reviews and if it had the options we needed. We never felt like Andy pressured us when he showed us all the features and sat down with us for final $$. I went in with the pricing I had gotten from USAA and he tried to match it up as best he could. We felt like we paid a fair price and the car met our needs. Andy was a very nice salesman and very helpful to us. When we went back to pick up our car they had this amazing lunch laid out. I felt like they really know how to treat the customer! We were pleasantly surprised with the whole experience.
• • •
Public - 2 years ago
reviewed 2 years ago
2 reviews
Map
Map
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