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Alana Roberts
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43 followers
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Does Quality Content Matter?

Written by Matt Dallas,
Connector, Giver, Marketer

In 1936, Dale Carnegie penned How to Win Friends and Influence People. He wrote about the difference between being interested and being interesting. Many people want to tell you how interesting they are. True influence comes from being interested in others.

When it comes to content based marketing, guess what wins? It’s not sharing how interesting you are but associating with what your target audience is interested in.

Many businesses have great ideas, great educational info, and believe me when I tell you that it makes people feel good to see their content out there (I know I like seeing my work out there). And there’s nothing wrong with that. It’s great, but it’s not the best.

When considering how to market your business so it stands out from the crowd, consider what you’re being associated with. Can you put yourself in the midst of what your audience is interested in? Can you support the causes they care about? Can you connect with people as people and build relationships in today’s increasingly commoditized world? Can you differentiate yourself? People still do business with people they know, like, and trust; especially when it comes to larger decisions.

If you’re a business evaluating marketing and advertising options and you want to get exposure in high-end, close-knit communities like the ones that our company, N2, serves, then you have to provide a high level of quality and service. You also have to be trustworthy, but more than anything you have to connect with people in a way that makes you stand out. It’s about relationships and connections. Our publications are read, NOT only because they contain interesting articles about businesses, but because our residents are interested in learning more about their neighbors and what is happening in their neighborhoods.

And because readership matters, quality content matters.
So as N2 continues to grow and receive accolades, more businesses realize that local is where it’s at, but how it’s done makes ALL the difference. If you’re a business owner or a marketing executive who wants to learn more about what we’ve learned over the last 13 years about reaching the most difficult-to-reach people, I’d love to meet you. I’m interested in what makes you unique and how we can help your business.


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People in Need

I wanted to share a recent article by Madisyn Taylor, writer for the DailyOM. (https://www.dailyom.com/)

Be aware of giving from a desire to feel good about ourselves, rather than from a place of connection to all people.

When we see a person in need, we may want to give them something as a way of helping them, but if we give without taking the time to see who they really are, honoring that most of all, our gift is nowhere near as powerful as it could be. We may want to give a homeless person a sandwich, for example, but if we give it without also taking a moment to look the person in the eye, making authentic contact, we rob them of the experience of being human.

Being in a position of need leaves a lot of people feeling vulnerable and full of self-doubt. The greatest gift we can give is to meet people in need without judgment and with the awareness that we are not superior to them simply because we are not currently in their position. If we take the long view, we can see that we all began life in need of a lot of care and attention, and many of us end life in the same way. Giving and receiving are companion energies that take turns throughout our lives, and we all get a chance to be on both sides of the exchange from time to time.

It’s important to be aware of our own tendency to give from a desire to feel good about ourselves, rather than from an acknowledgement of our connection to all people. Letting go of our self-importance allows us to see that, regardless of appearances, we are all givers and receivers. When we are in the position of the giver, we honor those we are helping when we remember the many people who have helped us. Then we can look the person we are helping in the eye, aware that we are making contact with a human being who is our equal.

Read more: http://packsforprosperity.com/pack-talk/
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Do people trust your website? Does it answer your visitors’ questions? Your website should be a reflection of your business and it’s brand, along with the personality of your team. Does it clearly explain what you have to offer?

Here are some ways to get your website noticed and trusted.

Read the complete article here:
By Wendy Rhodes

http://amazinglyvirtual.com/trust-is-built-on-first-impressions/
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Arizona Gives Day is a day when people all over Arizona go online to make donations to nonprofits they care about. Last year, 573 nonprofit organizations raised over $2 million. Our project is brand new and has raised several thousand dollars as well as distributed over 100 backpacks containing supplies for those in need in the Phoenix metro area since October of 2015.

Our organization is participating for the first time this year!

This year, Packs for Prosperity and the Simple Rules Foundation (our supporting non-profit) has set a goal of $5,000. There are significant prizes for organizations that raise the most in donations and all are focused on supporting our community and the State of Arizona in their unique way.

So I am asking you to make (or consider making) a gift of $ 50 to our Arizona Gives Day campaign and be a part of investing in Arizona. It’s really easy, it is Arizona Gives Day!

Be sure to click on the link to make your donation!
https://www.azgives.org/c/GivesDay/a/simplerulesfoundation/donate/

PLEASE SHARE !

Alana E. Roberts
Packs for Prosperity and the Simple Rules Foundation
www.packsforprosperity
www.simplerulesfoundation.org
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