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Callum Saunders
Works at Momentum Worldwide
Attended University of East London
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Callum Saunders

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Top effort! Great tune!!
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Superb insight: 'If everything we do is recorded, what is the role of memory? Keeping us human'. http://www.fastcoexist.com/1682484/the-future-of-memory-is-half-mind-half-machine #insight   #strategy   #marketing   #science  
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Some actual Facebook Graph searches - some of these are GENIUS http://actualfacebookgraphsearches.tumblr.com/ #Facebook   #Graph   #Search   #FacebookGraph   #Digital   #Humour  
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"The impact of new technologies is invariably misjudged because we measure the future with yardsticks from the past."  Stimulating and thoughtful article from the +The New York Times re. social media and its role in the #marketing   #communications  mix: http://www.nytimes.com/2013/01/06/opinion/sunday/can-social-media-sell-soap.html 
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Why are people up in arms about #Instagram  ?  Since the furore earlier this week, Instagram seems to have back-tracked, but I also see people moaning about ads on #Facebook  too.  These social platforms are BUSINESSES.  And we use these for FREE.  How do people think these huge businesses are funded?  Imagine if ads etc. were removed, but we were all suddenly charged a monthly subscription.  It seems we have moved into a culture of expecting everything for free - people still seem to believe 'digital' services are 'free' services.  SOMETHING has to fund these companies.  If you don't like it, leave IMHO.
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'Millennial Males are brand conscious, yet rebel against mass culture." http://adage.com/article/special-report-advertising-week-2013/millennial-males-brand-conscious/244308/ #insight   #strategy   #planning  
Millennial males, defined as 18- to 34-years-old, are a much different breed from their older male counterparts, as detailed in a new survey from Complex Media.
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Digital strategy is very much like art: one spends the first stages trying desperately to throw enough paint onto a blank canvas to create something that looks vaguely like a picture.  The second stage very much involves staring at the huge block of marble you've built and working out how to chip it down into a streamlined work of genius. #digital   #strategy   #agency   #marketing   #art  
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AmEx continues to plumb the depths of social commerce, introducing a new feature that allows customers to purchase items using special hashtags: http://www.engadget.com/2013/02/12/american-express-sync-twitter-buy-products/ #mobile   #social   #commerce   #socialcommerce   #tech   #payment   #shopper   #marketing  
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Utterly absorbing article on George Orwell. Whilst it starts to look at what he might have written about in 2013, it quickly moves on, more pertinently, to explore the visions of a dystopian future that he actually got right... Fascinating stuff - essential read. #Orwell   #Orwellian   #GeorgeOrwell   #Society   #Culture   #Politics   #England  http://www.guardian.co.uk/books/2013/jan/24/george-orwell-britain-in-2013 
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Peak District Snow, Januray 2013
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Genius!
 
What if I told you... I take BOTH?
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Have him in circles
450 people
Gary Robinson's profile photo
Smita ssc's profile photo
XRECNET Jobs's profile photo
Jon Weedon's profile photo
Lerato Nteso's profile photo
Anita Bruzzese's profile photo
Levi Greenhalgh's profile photo
Hung Lee's profile photo
Bruce Stander's profile photo
Education
  • University of East London
    Communications Studies, 2001 - 2004
  • Lewes Tertiary College
    English, History, Communications, 1999 - 2001
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@callumsaunders
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Digital Strategist at Momentum Worldwide
Employment
  • Momentum Worldwide
    Digital Strategist, 2011 - present
  • The Stopgap Group
    Digital Marketing Manager, 2010 - 2011
  • The Stopgap Group
    Digital Marketing Executive, 2009 - 2010
  • The Stopgap Group
    In-house Copywriter, 2007 - 2009
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Callum Saunders's +1's are the things they like, agree with, or want to recommend.
About me - MarisWorld
marisworld.co.uk

Contact: mari at marisworld dot co dot uk At 19 years of age, in London, I met a drop-dead gorgeous Italian and was swept off my feet. He li

The London Vegetable Garden
plus.google.com

Born on a balcony, raised on an allotment and now in a cottage vegetable garden, the London Vegetable Garden aims to help people grow their own, regardless of space or experience!

Google + = significant competition for Facebook and Twitter? - Pure360 E...
www.pure360emailmarketing.co.uk

Google’s step up to rival the ever growing Facebook has gained speed over the past couple of months with the release of Google +1; the butto

8 Spooky Sets of Social Halloween Icons
mashable.com

If you decorate your house for Halloween, why not do the same for your blog? We've found eight great collections of social media icons that

Why Facebook Timeline Will Be Huge for Brands
mashable.com

Users have been abuzz over the possibilities of Facebook's Timeline, but brands should be excited too. Here's a look at the possibilities.

Social Media Differences Among Teens, Boomers and Moms: New Study Findings
www.socialmediaexaminer.com

For social media marketing opportunities check out the recent reports on how teens, Boomers and moms use social networking groups.