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Google Penguin 4.0 devalues vs demotes, so you might not need disavow file https://www.seroundtable.com/disavow-file-google-penguin-22771.html 
Tuesday I reported that Google said nothing changed with when you should use the disavow file when it comes to Penguin - well, that might not be true now.As I reported yesterday at SEL, with the new P
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Google playing around with local pack again https://www.seroundtable.com/google-local-pack-nearby-city-22767.html 
Sergey Alakov shared a screen shot on Twitter the other day and of the local pack describing that it was showing local listings based on a large city. In this case, it said
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Frederik Hyldig posted a picture of a Google party he attended the other day in Amsterdam. It was a premier partners event and you can see on the DJ's platform it highlights that fact. These DJs are
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Google's +Gary Illyes calls this Penguin 4.0 release one of their nicest launches https://www.seroundtable.com/google-penguin-nice-launch-22762.html
Did you know how proud Google is with the Penguin 4.0, real time, launch? Very proud.Gary Illyes from Google said on Twitter that he is very excited about the launch calling it
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Google added a "work with third parties" document to the Google My Business help area https://www.seroundtable.com/google-my-business-working-with-third-parties-22760.html
The Google My Business help section added a new page for working with third parties - it aims at giving business owners guidelines when selecting a local SEO company or consultant.Google wrote:While G
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Google seems to have launched a new user interface and layout for the AdWords Sitelinks. Instead of a 2 by 2 format or the card style format, Google is showing some AdWords sitelinks as four linear li
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Google still gives you a ranking boost for doing app indexing but apps don't rank with AMP pages there https://www.seroundtable.com/google-app-indexing-ranking-boost-amp-22774.html 
Last week we broke some very important news, that AMP pages will trump app deep link results in the Google mobile search results. That means users of this site that search in Google who have our app,
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Looks like Google is rolling Penguin 4.0 out in parts, some before 9/23 and some after https://www.seroundtable.com/google-penguin-4-timing-22772.html 
Many, including myself, are obsessed with when Penguin 4.0, the real time version, started to roll out and when it will be fully done. Why? Because the impact has been somewhat minimal thus far. Al
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Google Penguin 3.0 recoveries are now rolling out says @methode https://www.seroundtable.com/google-penguin-recoveries-now-22773.html 
Google's Gary Illyes said that the part of the Penguin 4.0 algorithm where sites impacted by Penguin 3.0 will recover is now rolling out, as we speak. He said the recoveries can take a few days but si
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Check out the updated Google My Business API v3.1 https://www.seroundtable.com/google-my-business-api-v-31-22761.html
Google has launched version 3.1 of the Google My Business API, which you can access over here. The new features are not massive but there are many of them. They include: Subscribe and manage push n
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Yesterday was Google's 18th birthday and here is a picture I spotted on Instagram of a birthday cake from one of the offices. This cake is very Googley with the Google colored layers, icing and logo.
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Blog on search, SEO, Google, Bing and marketing.