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EContent
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News from the editors of EContent magazine.
News from the editors of EContent magazine.

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Globalizing Snackable Content - Consistency and relevance are your best allies when grabbing the attention of global customers and keep feeding them. You should also bear in mind some dependencies and factors that are tied to digital globalization as a whole. Here are some points that are even more crucial to consider when deploying and valuing bite-sized content internationally, wherever it must be understood, consumed, remembered and shared.

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Research Shows that Mobile Marketers are Optimistic about the Future of Apps

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Increase Sales By Targeting Customer Problems With Niche Content

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The State of Online Video 2017 - From a meow to a roar: That's a simplistic, but spot-on, way to describe the evolution of online video, a realm previously ruled by cute and curious cat videos. But it's now populated by countless contemporary iterations of playable visual content?including those of the short-form, live-streamed, silent, branded, vertical, and viral variety.

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The Rise of Video Marketing and How it Affects Your Business

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How to Choose the Right Marketing Software: A 7-Step Guide - Putting your budget on the line for a new platform can be nerve-wracking, but it doesn't have to be. Whether you're searching for the perfect email automation platform, social media management tool or cloud-based content calendar, the guiding principles leading up to the decision are the same. Here are seven ways to navigate the options like a pro while keeping your sanity in check:

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TUNE Launches Mobile Advertising Index ? - UNE has launched their Mobile Advertising Index allowing marketers to quickly discover and evaluate the best advertising partners of the moment, so they can optimize return on ad spend and strategically scale their target audience. Using the Mobile Advertising Index, marketers can rank advertising partners and learn their proficiencies, their reach, how well adopted they are, where they perform well internationally, and more.

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The State of Digital Marketing - In the nitro-fueled, hyper-paced modern world, digital marketers have to be able to upshift quickly, change lanes without hesitation, and recognize the traffic patterns ahead to avoid delays and setbacks. Because the name of the game in 2017 and beyond is masterful maneuvering, as evidenced by the multiple obstacles, road hazards, and fast-lane opportunities that characterized the digital marketing route many traveled this past year.

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Rainmaker Digital Introduces StudioPress Sites - Rainmaker Digital is introducing what it calls an innovative hybrid solution. StudioPress Sites includes 20 mobile-optimized HTML5 designs, powered by the Genesis Framework.

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Content Audits and Their Relevance - What do you know about the content currently living on your website? Do freelancers create it or is it produced in-house? Who handles its management? Who edits and proofreads the content? A content audit is the answer to all these questions.
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