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EContent
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News from the editors of EContent magazine.
News from the editors of EContent magazine.

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Five Content Marketing Tools to Increase Customer Retention Across Channels
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Getting Pragmatic About Content Marketing - I never was any good at Name That Tune. However, I have become quite good at the Will You Succeed at Content Marketing? game. It works like this. Just by listening to the first few notes of what a prospect has to say about themselves, their business, their company, or their department, I can detect whether or not they have a better than 50-50 chance of succeeding at content marketing.
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Localizing at Scale to ?Premiumize? Local Content - At first glance, content globalization may be seen as a cost rather than in investment. This short-term and misleading view should be challenged and used as inspiration to execute goals on time and on budget. One way to turn digital globalization from a cost center into a profit driver in the mind of stakeholders?and in everyday content operations?is to deliver highly engaging and demand generating content.
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Verimatrix Offers Monetization Management - Verimatrix, a specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, now enables over-the-top (OTT) operators and content owners to maximize content monetization through a package of integrated security and analytics components with the availability of MultiRights OTT Plus.
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Think Like a Chatbot: Videos for Account-based Marketing - As any pedestrian trying to navigate a big city sidewalk can attest, text messaging apps can be dangerously engaging. Chatbots are automated messaging apps designed to keep users engaged. They're about to have a big impact on marketing content (including video), and account-based marketing, in particular.
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The Decline of Traditional ECM and Why It?s Time To Move On - Over the last decade, we've seen traditional Enterprise Content Management (ECM) solutions evolve from simple document management and content storage repositories to more complex business process management and content collection systems - frequently via acquired technologies. This Jack of all trades approach, however, leads to a common problem: they do everything okay, but nothing extraordinary.
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Cloudwords Partners with Lilt to Offer Interactive Machine Translation
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Eye On with Jordan Edelson, CEO of Appetizer Mobile - Find out what companies Jordan Edelson, CEO of Appetizer Mobile, is keeping an eye on in 2017.
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Adobe Releases eLearning Solutions Captivate and Captivate Prime
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Transforming the Drive to Web Campaign ? - Many marketers view a drive to web campaign as simply moving an audience to a landing page in order to garner sales, signups, or other actions. The campaign launches, the desired actions are tabulated, and the marketing team moves on to the next campaign. This approach is outdated and doesn't leverage the latest technology, tools, and marketing software that can help build more personalized and dynamic campaigns. There's vast room for improvement i...
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