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David Kanter
President and CEO of AccuList, Inc., digital and direct marketing services provider and its subsidiaries AccuList USA and Beyond Voter Lists
President and CEO of AccuList, Inc., digital and direct marketing services provider and its subsidiaries AccuList USA and Beyond Voter Lists

David's posts

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Fundraisers Face Challenges Wooing Millennials
Millennials, now the nation's largest generational cohort, are a challenge for many nonprofit marketers. Alas, fundraising campaigns that won over baby boomers don't necessarily succeed with millennials in their 20s and 30s. Yet fundraisers can't afford to ...

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Subscription Marketing Basics Still Win Audiences
Despite modern publishing's multi-platform environment (print, web, mobile), many long-time subscription marketing rules retain their relevance. A recent post from Bill Dugan, for niche magazine consulting firm Mequoda, stressed just that point by reminding...

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Plan Event Marketing E-mails That Lead the Pack
Event marketers often ask for guidance on event industry response for e-mail campaigns. Now we can enhance data pulled from our proprietary research with Eventbrite's new "2017 Event E-mail Benchmarking Report," comparing survey responses from over 340 even...

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Data & Content Key to Publishers' Audience Building
In the age of big data and exploding digital content, targeted data quality and database management are more essential than ever to profitable circulation marketing and audience development for publishers and media owners. A recent Marketo blog post backs u...

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How to Harness Social Media for Nonprofit Success
At the upcoming Association of Fundraising Professionals (AFP) 2017 Conference, we expect to hear a lot about nonprofit social media strategy, so we wondered what social media trends are impacting fundraising this year. A 2017 Redstart Creative blog post id...

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E-mail Regains Lead in Fundraising Digital Efforts
In 2017, e-mail is expected to regain its lead role in the digital efforts of nonprofit fundraisers, per numerous nonprofit marketing pros. For fundraisers and fundraising consultants to make the most of a renewed e-mail focus, they may want to check the ta...

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Innovative Media Tactics Help Grow 2017 Circulation
Circulation pros and media owners looking for new strategies to acquire subscribers, boost event attendance and up revenues will find some great lessons in Editor & Publisher 's annual feature "10 Newspapers That Do It Right."  It spotlights ideas for 2017 ...

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Fundraising Pros Forecast 2017 Direct Mail Trends
For nonprofits, 2017 offers an avalanche of political and technological changes, yet we don't see any trend sweeping direct mail or e-mail out from under fundraising marketers just yet. In fact, NonProfit PRO magazine recently found relevant mailing insight...

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Mailers Must Cater to Millennials As Digital Shoppers
With the millennial generation, roughly those aged 18-35, now outnumbering boomers, most marketers want to keep this big batch of younger purchasers in their crosshairs. Yet direct mailers sometimes report frustration that response does not match expectatio...

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Addressing 'Big Data' Issues in Agency Agreements
The era of "big data" has created both greater opportunities and greater complications for marketers in terms of access and use of data. In fact, Advertising Audit and Risk Management (AARM), a North American provider of independent advertising audit and co...
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