Profile cover photo
Profile photo
David Kanter
96 followers -
President and CEO of AccuList, Inc., digital and direct marketing services provider and its subsidiaries AccuList USA and Beyond Voter Lists
President and CEO of AccuList, Inc., digital and direct marketing services provider and its subsidiaries AccuList USA and Beyond Voter Lists

96 followers
About
Posts

Post has attachment
Honoring Channel Preference Wins Donors
Donor control of communications channels is important for efficient fundraising contends DonorVoice's The Agitator in a recent blog post. Fundraisers fret over opt-out rates in their efforts to grow donor files. Yet failing to learn and honor channel prefer...
Add a comment...

Post has attachment
2018 Insurance Marketing Stresses Trust Message
Earlier in the year, Mintel Comperemedia identified four insurance marketing trends for 2018: courting consumer trust; fighting commoditization by redefining scope and repackaging; building AI savings and speed into underwriting, customer engagement and mor...
Add a comment...

Post has attachment
Business Trends Drive Recognition & Incentive Sales
AccuList USA recently completed proprietary research on hundreds of top performing lists of employee recognition and incentive product buyers to support clients in a business-to-business marketplace that now encompasses close to 90% of companies. In fact, t...
Add a comment...

Post has attachment
Market Trends Bolster Food Gifting Growth
One of AccuList USA's areas of specialization is the food and wine gift market, so we keep an eye on emerging trends. In fact, food gift sales will approach $20 billion in 2018, up 4% over last year, per the “Food Gifting in the U.S.: Consumer and Corporate...
Add a comment...

Post has attachment
Use Direct Mail to Spur Trade Show Audience Success
After many years of supporting the marketing of trade show and conference managers and exhibitors, we can attest to the continued power of direct mail in building audience. While exhibitors who do a pre-show campaign one or two months before a show can incr...
Add a comment...

Post has attachment
Mail Joins Digital to Bolster Promotional Products
AccuList USA recently completed a proprietary analysis of the top-performing direct mail and e-mail lists for promotional products companies to help buttress the continued success of this evergreen marketing tool. Promotional product providers already have ...
Add a comment...

Post has attachment
This Direct Mail Lead Gen Is Budget-Friendly
Many direct marketing articles tout digital tactics for generating sales leads, but we can attest to the continued lead-gen effectiveness of traditional direct mail for a range of our clients, including online retail and publications. Direct mail has higher...
Add a comment...

Post has attachment
How B2B Marketers Can Boost E-mail Leads
It's no surprise that close to 90% of B2B marketers use e-mail to generate new leads when the latest data from the DMA shows e-mail marketing delivers an average $43 return for every $1 spent. But that doesn't mean B2B e-mails are a guaranteed success. B2B ...
Add a comment...

Post has attachment
Tips on Integrating Direct Mail & E-mail to Rev ROI
Even though omnichannel has gone from marketing buzzword to marketing given, marketers can still face challenges in getting the most ROI from direct mail and e-mail integration. A recent MarketingProfs post offered a collection of stats and tips that can he...
Add a comment...

Post has attachment
'Doggie Daycare' Fetches Millennial Demand
Millennials are driving growth for pet owner marketing, especially sales in the pet boarding and grooming arena, where spending hit an annual $6.16 billion in 2017 per the American Pet Products Association. For example, this summer the New York Post reporte...
Add a comment...
Wait while more posts are being loaded