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David Kanter
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President and CEO of AccuList, Inc., digital and direct marketing services provider and its subsidiaries AccuList USA and Beyond Voter Lists
President and CEO of AccuList, Inc., digital and direct marketing services provider and its subsidiaries AccuList USA and Beyond Voter Lists

97 followers
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E-Mail Marketing Success Relies on These Basics
E-mail is a key part of most omnichannel marketing strategies, Yet dodging spam filters and reeling in responses from crowded inboxes is an ongoing challenge. A recent Direct Marketing News article laid out some basic tips on how to get the most out of e-ma...
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Creative Format Shifts Key Direct Mail Metrics
I n planning direct mail campaigns, marketers often turn to standard industry benchmarks courtesy of the annual "Response Rate Report" from the Data & Marketing Association (DMA), soon to be a division of the Association of National Advertisers (ANA). Howev...
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Pet Charity Mailer Opens Hearts & Wallets
AccuList USA has a long and successful history with mailing lists and data services targeting "pet parents" and organizations offering pet-related products, services and causes. One of the surefire ways to engage an audience is to use adorable animal pictur...
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Tech Energizes Trade Show & Conference Marketing
AccuList USA has long experience in helping trade show and conference marketers with targeted lists and data services. But we also support an expanded event marketing approach that goes beyond promotion to engage audiences at every touchpoint in a multi-cha...
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Smart Direct Mailers Embrace These Tech Trends
Direct mail marketers looking for success in 2018 should check out a blog post by Postalytics, a direct mail automation tool, which recently mined expert sources for the most influential direct mail trends of 2018, including key technologies. Unsurprisingly...
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Social Media Videos Star in Museum Campaign
AccuList USA's museum marketing clients are always looking for innovative ways to reach the target audience. A recent article in the Chicago Business Journal spotlights how the Museum of Contemporary Art (MCA) Chicago dove into innovative multi-channel mark...
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Publisher Missteps Undermine Online Subscription
Subscription marketing is a goal for most B2B and B2C publishers, but a recent Publishing Executive (PE) magazine article warns that publishers' common online errors are undermining circulation marketing investments. Access to premium content should be onli...
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Print Catalogs Still Key Multichannel Merchant Tool
Despite the growth of e-commerce, printed catalogs retain their important marketing role, and recent data from Multichannel Merchant 's 2018 State of the Catalog survey highlights that trend. A big majority of the merchants surveyed (84.2% ) by Multichannel...
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Targeted CTAs Drive Arts Marketers' Digital Wins
While direct mail continues to be a sturdy workhorse for performing arts marketing, digital campaigns--via online display ads, e-mail and social media--are required in a multi-channel world. Digital subscription drives offer cost-effectiveness, off-season b...
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B2B Trends Spur Mobile-Friendly E-Commerce
With Forrester Research forecasting steady growth in B2B e-commerce, reaching $1.2 trillion in sales, or 13.1% of all B2B sales, by 2021, smart e-commerce marketing is more essential than ever. A recent bigcommerce.com blog post highlighted many important B...
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