Profile cover photo
Profile photo
Sean Naughton
Sean's posts

Post has attachment
We are just going through the last stages of our color test..a water color image from the talented Eunice Choi.. :)

Post has attachment

Apple reported iPad revenues of $6.1 billion. That's behind only the iPhone, which took in $13.3 billion.

Post has attachment
g+ its not about facebook... its about the web!

The death of Borders... or what happens when dinosaurs build companies..

Post has attachment
The technology review has a nice piece on the strategy of Amazon's "rumored" tablet..

Post has attachment

Post has attachment
My Apologies for the lengthy post but I read the article linked below and wanted to add to it from my personal experience of the last two years being in development on several web series...

I have been actively involved in the web video business for the last few years. Personally, I think it is an awful business that as far as I can tell, is not actually a business. What makes the online web series business model so dysfunctional is that it is based on hope. The hope that some sponsor will put up the money for you to make your idea.

The bottom line is always the bottom line. What makes that business viable is ad revenue. Developing, and selling to sponsors the kind of programming that either a) comes with the targeted demographic they want, b) fulfills key brand-centric communication objectives, or preferably c) both.

The fallacy of the web video model is that there is a bounty of free money sitting on the table. In theory this is the money that advertisers have to spend, every year, every quarter, every month. It's true that money is spent but it is generally allocated way in advance.

From the development side, every company wants to spend as little as possible in order to secure the funding requirements to produce the content, hopefully at a profit. And depending on what kind of business model is doing the development, be it a traditional film studio, a work for hire branded entertainment company or a client direct relationship there are impacts upon the kinds of ideas that are generated. Again the main theme here is hope. Hoping someone will fund the series.

I have always had a saying that basically goes, the only person who cares about your idea is the first person you pitch it to. After that it's all about the money. After you have gotten a studio interested in your concept, then focus becomes about the money. Principally, how to get it from advertisers. It has not been my personal experience that studio's are effective sales organizations when it comes to engaging brands to get on board.

While there are a myriad of problems with the ad supported online video entertainment model, the fish rots at the head first. The reason I say this is that selling an online web series concept to an advertiser is like selling shoes in a mall where every store is a shoe store and every customer only buys shoes. Brands are overwhelmed with people showing them ideas for web series and they all look the same.

Watching the development process over the last two years, I see that everyone is trying to have as little up front costs as possible while at the same time trying to retain the maximum amount of benefit after the fact. This is bad business all around. It takes a village to sell a web series and you need the active support and involvement of every partner in the process.

It's about selling. And when you don't want to spend any money on your sales materials, what you end up with is underwhelming power point presentations and printouts of storylines. Thing elements don't do well cross culturally. That is between Studios and Advertisers. Everyone has been burned by funding a bad web series.

So the sales process is becoming about attached audiences and celebrity recognition, no one is buying the idea as much as they are buying the attachments to it. Who is in it? How many twitter followers do they have? How many follower do they have on YouTube? They are buying the hope of an audience and then comforting each other by relying on the fact that they can "buy the views to make it work." Risk mitigation as it has always been.

I am not say that its a bad thing, just that it generally turns out to be a bad thing. The main problem with online video series is that no one really cares about the content. Have you ever heard someone say, I saw this show online and it really changed my life.

Online media consumption is a wander-in environment of on-demand impulse. It's not an high value, appointment based entertainment experience like sitting down in front of your tv is.

At the end of the day, I think the tide is about to turn as YouTube enters in to its next evolution as the connected multi-plex of content.
Wait while more posts are being loaded