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Paul DesBarres
74 followers -
President, Nova Insights Inc.
President, Nova Insights Inc.

74 followers
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I love this perspective... "So stop chasing the myth of work-life balance. Stop treating your personal life as something you have to make time for and your work life as something you have to apologize for." http://google.com/newsstand/s/CBIwrvb48xo

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Here's a great article outlining some basic principles of social psychology that can help guide an effective marketing plan. 

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Our skilled labor shortage is expected to get worse before it gets better. 

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A scathing analysis of Obama's recent approach to foreign policy "making it up as he goes along" - a look from the outside in. 

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People always complaining about being too busy is always a pet peeve of mine as well.

I will often say I'm busy, but would like to be busier, just to show I'm not complaining about the work I'm fortunate enough to have. I'd rather be busy than the alternative.

Using time management and productivity tools is my key staying on top of heavy workloads.
This article is a nice read and rings very true.


On the homestretch writing the analytic report for the Town of Bridgewater on the recently completed survey of the community. We conducted an in-depth exploration of behaviors and attitudes relating to Active Transportation. 

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It's important to understand your customers to build an effective loyalty program.

As this article shows, the greatest lifetime value comes from a loyal customer base.

http://m.marketingprofs.com/chirp/2013/11338/surprising-facts-about-customer-loyalty-marketing-infographic

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PSNH is permitted to phase out Green Energy Program. Only 0.04% of rate payers signed up to pay 30% higher rates.

Bull Frog Power has been a successful venture with similar goals in Nova Scotia. http://www.bullfrogpower.com

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I agree with all these except including a personal name in the subject line. It's hocky and wastes valuable characters.

http://m.marketingprofs.com/articles/2013/11212/top-10-ways-to-improve-email-open-rates
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