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Simply Zesty

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Instead of debating about which is better, should we focus more on how social and mainstream media can complement each other? 
Whenever a major news story breaks, the talk quickly follows from the news itself to how social is killing mainstream media. While there is merit behind this argument, they tend to neglect one major factor.
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Simply Zesty

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Social video is rising in popularity, but is the average user ready for it? http://www.simplyzesty.com/Blog/Article/June-2013/Is-The-Average-User-Really-Ready-For-Social-Video
With the rumours of Facebook providing Instagram with video capabilities, is the average user really going to adapt to posting short videos on top of imagery?
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After Facebook announced that it would be ditching half its ad formats in favour of a more streamlined approach, many were happy to see that the "sponsored stories" was being axed with this. It was a small victory for those who weren't happy being used as a way of recommending content they weren't aware of, but a potential turning point for the company as it shakes up its advertising structure.
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great post!
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A hashtag campaign run by PepsiUK doubled its follower count & calculated that the cost per engagement was £0.25, but are we any closer to figuring out what the true worth of a fan is?  
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With so many instances of hacking, why hasn't Twitter done anything to ease concerns? 
Let's just say it now, Twitter has a major security problem. Despite a vast number of high profile hacks and compromises, the microblogging site hasn't done much to address concerns beyond telling users to be more vigilant. But is that really enough?
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Twitter's plans have taken a large step forward with some recent acquisitions, and they form the ultimate trump card for the site.
It looks like Twitter has just played its trump card by acquiring data visualisation company Lucky Sort. But really, this is part of a more valuable play for the company.
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Simply Zesty

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Since we're online almost all day, every day, the potential to suffer from online fatigue is high. Here's how you can reverse the trend. 
Our jobs require us to be online for hours on end every day, but few of us ever consider just how draining this is and how it affects our work ethic. Through a few simple changes, you can make sure that you're refreshed and ready to go every week.
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It's hard to believe that we're already half way through the year, but what's also surprising is the vast number of brilliant videos that have appeared within this period. It seemed like every week, there were numerous videos fighting it out for our attention, so to help refresh your memory, here are the best viral videos of 2013 so far. 
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Want to know what next year technology trends are going to be? We take a look at the tech products that are making a splash on Kickstarter and see if any patterns emerge.
What's going to happen in technology in the next year and what trends should you be looking out for right now? Our study reveals all this and more.
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After using the Nexus 4 for two months, Niall explains the reasons why Android is beating iOS. 
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Did you miss Google I/O's keynote talk yesterday? Fear not as we've picked out the highlight features from it.
The keynote for Google's developer conference was one of the most anticipated events the company has held for a while. It certainly didn't disappoint as the keynote alone was filled with major announcements that excited both fans and ordinary users.
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Check out our concept video showing how iOS 7 could (and should) look when it's released. Trust us, you'll want to see this!
Introducing you to the future of the iPhone with our stunning concept designs for the iOS 7. Including a new look home screen, lock screen, Siri and more.
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Have them in circles
537 people
Ciara Fitzpatrick's profile photo
Robin Greenbaum's profile photo
Lisa O'Brien's profile photo
Mark O' Mahony's profile photo
Lauren Fromin's profile photo
lauren doherty's profile photo
Deb Scott, BA, CPC's profile photo
Tamaco s.r.l.'s profile photo
‫شركة رملاوي بلاستيك S.O.R‬‎'s profile photo
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(+353) 01 4189912 (Dublin), +44 (0) 20 7959 7868 (London), +44 (0) 28 9033 1122 (Belfast)
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Digital agency and blog based in Dublin, Belfast, and London.
Introduction
Simply Zesty is Ireland's largest digital agency with operations in Dublin, Belfast and London. We offer an unrivalled creative digital marketing and technology service to help our clients, across Europe and beyond, delivering return on investment in a digitally-driven marketplace.