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Big Star Copywriting
142 followers -
Intelligent content = more customers
Intelligent content = more customers

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Pizza Express launches booking chatbot: Is it any good? http://buff.ly/2koUxkG

#ai #bots

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10 epic digital marketing stats from this week from Econsultancy:

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How to Make Your Food Copywriting Tastier

As a food retail business, you probably spend a long time either creating your own products to make them as mouth-wateringly delicious as they can be, or assembling the kinds of ranges that culinary dreams are made of. And that’s great, but people can’t taste your products through the screen, and unless they’ve sampled them before they really don’t know what they taste like. For that reason, it really is critical that you invest in food copywriting which is every bit as tasty as the products themselves.

Read on:

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How do you persuade the person who controls the budget to spend money on good quality content?

Here are five (and a half) reasons that should convince your boss that your business needs content marketing:

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Why Investing in Content Marketing is the Right Thing to Do (and how to convince your boss)

A strong digital presence across all channels encourages communication, drives up responses and boosts sales. A recent study by Sagence reported that customers who engage with brands across all channels spend 4% more than those that don’t.

But how do you persuade the person who controls the budget to spend money on good quality content?

Here are five (and a half) reasons that should convince your boss that your business needs content marketing:

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Travel technology budgets expected to grow again in 2017: http://buff.ly/2kyk0tp

#travel #tech #socialmedia #apps #marketing

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How to Create Content Marketing Blogs Like a Professional

As a professional writer, it’s easy to feel daunted by writing content marketing blog posts – especially when you have a lot to do. Even if you are given a specific brief, you might still have questions in your mind, such as “will anyone really care about this blog?” or “how am I going to make this content engaging and interesting, when I don’t know everything about the product?”.

Here are our tips that help dissolve blocks and get the creative juices flowing again: http://buff.ly/2jvNCuj
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What Makes A Good Product Manager? 7 Ways To Sell More With Your Marketing Team


As an e-commerce product manager, you are faced with many different pressures from multiple angles on a daily basis. You’re required to have a near encyclopaedic knowledge of your product range. You also need to seek out and aid the development of new products. You’ll probably need to analyse use cases and customer requirements, strategise, evaluate, approve and communicate… the list could go on.

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5 Restaurant Marketing Ideas That Get More Bookings

With 80% of restaurants shutting down within five years of opening it’s not hard to see why businesses in the food industry need to be incredibly creative to stay afloat. Even the big hitters can no longer survive on reputation alone. For a modern day restaurant to keep thriving, continual digital marketing is a necessity.

With a bit of pragmatism, common sense, flair, and most importantly exceptional content, it’s certainly possible to keep the bookings coming in.

Try these juicy restaurant marketing ideas:

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38 Content Marketing Stats That Every Marketer Needs to Know http://buff.ly/2jRWS96
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