What is Creativity and Innovation?Creativity
is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing. If you have ideas, but don’t act on them, you are imaginative but not creative.Innovation
is the implementation of a new or significantly improved product, service or process that creates value for business, government or society.
Some people say creativity has nothing to do with innovation— that innovation is a discipline, implying that creativity is not. Well, We disagree. Creativity is also a discipline, and a crucial part of the innovation equation. There is no innovation without creativity. The key metric in both creativity and innovation is value creation.
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