Buzz marketing is the new catch-phrase that’s getting rave word-of-mouth reviews according to the Wharton School of Business at the University of Pennsylvania. How to buzz? Gather a group of volunteers willing to try your new product and send them out to talk up their experiences with the people they meet every day. The more people see a product being used in public, or the more they hear about it from people they know and trust, the more likely they will be to buy it for themselves. Check it out and see if buzz marketing will work for you.