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Marcel Baron
Baron Brainwave Concept Creation Design & Development - B2C2D
Baron Brainwave Concept Creation Design & Development - B2C2D
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Can digital make or break your company (content revealed)
I spoke at MarTech17 in Utrecht MediaPlaza. The room was full with marketers with B2C, B2B and marketing technology vendor companies. I introduced them through the world of the Smarter Home and digital assistants to the challenges and the importance of the ...
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Can digital make or break your company?
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Designing for success; start with Who not What
I gave an interview at the Hannover Messe last week in Germany. The topic was about design thinking. The industry itself could use a more design thinking approach as most of what you see there are technical capabilities which in most cases do not directly s...
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PME campaign
I decided to dive deep into a fashion campaign of PME and see what links they all have established in order to reach their goal of publicity, demand generation, create role models and position their brand. They use advertisement through their existing netwo...
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