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Gini Dietrich
20,663 followers
20,663 followers
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Gini's posts

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While a PESO model should place equal importance on all media types, it's nearly impossible unless there is an "event" driving the news. Instead, owned media takes center stage in an effective PR plan.

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Though this is written for communicators, the lessons apply to business planning, across the board.

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You almost have to feel sorry for Sean Spicer. He's about to take the fall for the bungled Comey communication. Had he obeyed his gut, to begin with, would he have taken the job? It's an interesting case study. 

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As long as the PR industry has been around, it's had trouble measuring the effectiveness of its work. Part of that is because PR tends to be events-driven and the part is because the current model needs to be flipped. 

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Everyone is up in arms about President Obama making money off a speech he's giving this fall. Here is why that matters to those of us who speak for a living. 

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I'm not advocating you waste nine minutes of your afternoon with Steph Curry, but you should totally do it.

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When you prepare to hire a new PR agency, do you look at their digital presence? Does a lack thereof sway you from hiring them?

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Too often, we use our CEOs as the face of the company, without another thought to the rest of the team. But, as it turns out, there are subject matter experts inside your four walls who can help to build the brand. Here are three ways you can use PR to build a team's thought leadership.

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Every organization today needs a crisis communications plan that includes outside-of-our-control things (Mother Nature), social media, website hacks, and fake news.

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Did you happen to see #DressLikeAWoman a couple of months ago? It has highlighted the need to abolish gender-based dress codes.
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