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Sebastian Simon
SEO . SEM . SMM . Online . Consultant
SEO . SEM . SMM . Online . Consultant
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site optimisation for www.vesa.ro resulting in traffic and sales increase. More on www.adcentris.ro
Asa arata traficul unui site neoptimizat care a trecut printr-o migrare si o optimizare SEO corecta. www.vesa.ro
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After 15 years...

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Adobe’s Latest Commercial Shows Why It Is Important to Understand Your Data Before You React
This week Adobe released a new commercial for their Marketing Cloud Service.  It is a well-produced ad by the award-winning agency Goodby...

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"Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale."

Hello,
I'm working on optimizing an e-commerce multilingual website and I have a question on one of the most important issues. The site has the following URL structure:

 www.example.com/product.html?lang=en&currency=gbp

The other languages are fr, es, it.

What do you think is the best method to target those languages? 

1) Changing to a URL structure like: 

www.example.com/en/product.html and apply rel=”alternate” and hreflang like this:
   
<link rel="alternate" hreflang="x-default" href="http://www.example.com/product.html" />
<link rel="alternate" hreflang="en" href="http://www.example.com/en/product.html" />
<link rel="alternate" hreflang="fr" href="http://www.example.com/fr/productFR.html" />
<link rel="alternate" hreflang="de" href="http://www.example.com/de/productDE.html" />
<link rel="alternate" hreflang="es" href="http://www.example.com/es/productES.html" />
<link rel="alternate" hreflang="it" href="http://www.example.com/it/productIT.html" />

2) Setting subdomains for each language:

en.example.com/product.html and apply rel=”alternate” and hreflang like this:

<link rel="alternate" hreflang="x-default" href="http://www.example.com/product.html" />

<link rel="alternate" hreflang="en" href="http://en.example.com/product.html" />
<link rel="alternate" hreflang="fr" href="http://en.example.com/productFR.html" />
<link rel="alternate" hreflang="de" href="http://de.example.com/productDE.html" />
<link rel="alternate" hreflang="es" href="http://es.example.com/productES.html" />
<link rel="alternate" hreflang="it" href="http://it.example.com/it/productIT.html" />

3)Buying a ccTLD for each country with local hosting:

<link rel="alternate" hreflang="x-default" href="http://www.example.com/product.html" />
<link rel="alternate" hreflang="en-GB"    href="http://www.example.co.uk/product.html" />   
<link rel="alternate" hreflang="fr"    href="http://www.example.fr/productFR.html" />
<link rel="alternate" hreflang="de" href="http://www.example.de/productDE.html" />
<link rel="alternate" hreflang="es" href="http://www.example.es/productES.html" />
<link rel="alternate" hreflang="it" href="http://www.example.it/productIT.html" />


Thank you!

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Dangerous game and lack of basic knoledge.

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How Much is Your Gmail Worth?
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